Mira | Indie Maker

Why B2B Buying Signals appear too late Before Intent Appears The Buying Readiness Letter is a weekly note where I share observations from building Sigmerra and exploring how buying intent forms in B2B markets. When people talk about lead g...

I've got a newsletter now on LinkedIn and published the first issue today.

New connections automatically get invited (not subscribed of course, that's up to them).

An important foundational step and part of my flywheel.

#buildinpublic #marketing

www.linkedin.com/pulse/why-b2...

Thank you! And welcome to the community :)

it's wild how many aspects we're covering, isn't it!
I keep asking myself what I can drop, automate or outsource to make life easier.

are the other ones monetized? Just curious ;)

Why B2B Buying Signals appear too late Before Intent Appears The Buying Readiness Letter is a weekly note where I share observations from building Sigmerra and exploring how buying intent forms in B2B markets. When people talk about lead g...

I've got a newsletter now on LinkedIn and published the first issue today.

New connections automatically get invited (not subscribed of course, that's up to them).

An important foundational step and part of my flywheel.

#buildinpublic #marketing

www.linkedin.com/pulse/why-b2...

Beautifully, thanks! The first vegetables are already germinating, finger's crossed I can grow them into healthy plants.
How're things on your end? I hope all is well too?

One of the best ways to use AI: build a garden with it!

I loved the 3 prompts, they gave me many new ideas for my own garden.

To grow delicious edibles.
To attract more pollinators.
To create a beautiful garden full of life.

Thanks Mike :)

exactly what happens! And it gets into cognitive overload fast, pretending it's still ok. This thing is very human like lol

I think so too. It's brilliant, because it makes researching and combining plants so much easier.

Positioning matters way more than most people think.

A classic example:
Avis vs. Hertz.

Avis openly positioned themselves as
"We're only No. 2. We try harder."
It instantly makes them likeable & perceived as more motivated - instead of smaller, probably worse.

#buildinpublic #marketing

How Public Triggers inform Positioning and reveal Buying Windows | Mira K. Did you ever wonder if your positioning really matches what clients want? Or did you feel the quiet suspicion you're often too late in a sales conversation? Most people then focus on improving conv...

Finally! I published my first blog post on Sigmerra.

Funnel structure:
• LinkedIn post
• LinkedIn article
• blog post

If you'd like to see the funnel, here's the link to the LinkedIn post:
www.linkedin.com/posts/dr-mir...

blog directly:
sigmerra.com/insights/pub...

#buildinpublic #marketing

Honestly, I'm not an expert.

My readers kind of are.

PhDs, researchers, deep thinkers... All in one weird little free newsletter about humans & AI.

Come see what they see. (Now #69 on Substack Tech Rising.)

(Always free)

↳ pithycyborg.substack.com/subscribe

#AI #Substack #Rising

One of the best ways to use AI: build a garden with it!

I loved the 3 prompts, they gave me many new ideas for my own garden.

To grow delicious edibles.
To attract more pollinators.
To create a beautiful garden full of life.

Thanks Mike :)

Many factors could come in here, like your positioning, messaging, audience bubble on LinkedIn.

lol I appreciate the reposting so much, Mike :)

I'd be very happy to return the favor once you decide to create content here again as well!
Cheers 🦋🐝

Thanks so much Mike! :)

That sounds like a sensible flywheel what you've been doing. I bet the articles are very magnetic, as all your writing is.

(and I'm convinced you're really good at SEO too! Would be fun to compare notes if you like ;))

Warmly,
Mira

Thanks! I can already see a spike in my website analytics coming from LinkedIn.
Super interesting, I think a lot of people there click, but don't even like the original top of funnel post.

That's the ever ongoing thing when you built your own business. I try to add a very technical aspect to marketing to make it fun.

lol, I'm wondering too over here in northern Germany. So much sun, lovely! ☀️

How Public Triggers inform Positioning and reveal Buying Windows | Mira K. Did you ever wonder if your positioning really matches what clients want? Or did you feel the quiet suspicion you're often too late in a sales conversation? Most people then focus on improving conv...

Finally! I published my first blog post on Sigmerra.

Funnel structure:
• LinkedIn post
• LinkedIn article
• blog post

If you'd like to see the funnel, here's the link to the LinkedIn post:
www.linkedin.com/posts/dr-mir...

blog directly:
sigmerra.com/insights/pub...

#buildinpublic #marketing

And yet it's one of the most foundational parts of the business.
Loved the book too!

You bring up a good point: because the right positioning creates abundance in the market. There's no scarcity feeling anymore of "oh no, it has already been done, now I need to compete on price". You can create your own niche instead.

lol, you're right! But you can totally take this into your own hands.

Public Trigger Intelligence and Buying Windows Public trigger intelligence evaluates infrastructure maturity and signal clustering to estimate buying probability before visible demand appears.

of course, happy to do that. My first blog post went live just a few minutes ago and it's here:
sigmerra.com/insights/pub...

I also wrote an entry LinkedIn article that hints on how public triggers can be applied for positioning:
www.linkedin.com/pulse/how-pu...

Would love to hear your thoughts :)

😂😂😂 They may have been looking for each other their entire lives!

Positioning matters way more than most people think.

A classic example:
Avis vs. Hertz.

Avis openly positioned themselves as
"We're only No. 2. We try harder."
It instantly makes them likeable & perceived as more motivated - instead of smaller, probably worse.

#buildinpublic #marketing

lolol I like that

what a beautiful, poetic comment. :)

oh, this is a very insightful perspective, thank you Dave!

Oh yes, his words have such a high clarity and high energy.