A while back, I went down a rabbit hole using the AlsoAsked API I was actually building an AI content workflow, but I had a feeling in the back of my head, “What if answering PAA questions drives better results?”
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Live podcast The efficiency paradox: Why Al doesn't make your life easier
Can’t wait for the next Live #SEOMindsetPodcast @withcandour.co.uk
On the eve of @brightonseo.com.
Hosted by @jlwchambers.bsky.social, @sarahmcduk.bsky.social & Tazmin on the topic of "The Efficiency Paradox: Why Al Doesn't Make your Life Easier"
www.eventbrite.co.uk/e/the-effici...
👏 @chris-green.net did an amazing study showing how answering more PAAs can correlate to better rankings, and goes into more depth about what these findings mean on video with @alsoasked.com .
Interview: www.youtube.com/watch?v=_9df...
Full study: alsoasked.com/insights/paa...
SEO Office Hours panel for Friday 20th February 2026: Mark Williams-Cook, Robb Young, Jo Turnbull, Michael Chidzey
TOMORROW LIVE! We’ve got ⭐️ Mark Williams-Cook (@markwilliamscook.com) and ⭐️ Robb Young for SEO Office Hours, alongside Jo Turnbull (@seojoblogs.bsky.social) and Micheal Chidzey, this Friday at 9:30 am (GMT). To join live, head over to our website. Everyone’s welcome ❤️
This is pretty big: Pages that fully answer more PAA questions tend to rank higher. This is one of the conclusions of a brilliant independent study completed by @chris-green.net and published on the @alsoasked.com site today.
alsoasked.com/insights/paa...
SearchNorwich XL is here!
🗓️ 24 September 2026
📍Maddermarket Theatre, Norwich
🏆World-class speakers
📨Sign up at searchnorwich.org for early bird tickets & speaker announcements soon!
Stay tuned for more information soon!
#SearchNorwichXL
This was one of my favourite sessions of putting the AI BS back in the box with @lilyray.nyc 📦
Loads of takeaways on:
⭐ The future of search
⭐ How Chrome data can be used
⭐ Browser wars
⭐ C-Suite comms
⭐ Community building
⭐ and more
moz.com/blog/browser...
SEO Office Hours panel for Friday 7th November 2025: Mark Williams-Cook, Mercy Janaki, Michael Chidzey, Jo Juliana Turnbull
🚨 YouTube drop alert! Two SEO legends - Mark Williams-Cook (@markwilliamscook.com) and Mercy Janaki - joined Michael Chidzey and Jo Juliana Turnbull for #SeoOfficeHours. 📺 Catch the full episode now on our website, and 📅 add SEO Office Hours invites to your calendar!
@searchldn.bsky.social turns 15 🎉 Special edition on community, AI & search metrics for 2026
🗓 24 Feb | London
🎟 50% OFF with code SNSMEET50
👉 searchnstuff.co.uk/meetups/sear...
#SearchLondon #SearchAndStuff #SEOCommunity
Sponsors: @withcandour.co.uk , @goodsignals.com , & StudioHawk
A LEGO minifigure with glasses and shoulder-length brown hair holding a "Central Perk" coffee mug and a large retro cell phone, standing in front of a background featuring neon pink line drawings.
The latest @withcandour.co.uk team member to be immortalised in LEGO for our Wall of Fame is Claire Jennison MAAT AATQB, our Finance Manager. Thank you so much for being part of the team and keeping us in shape!
How do you define, measure and create quality content in 2026?
Last week @markwilliamscook.com hosted this @duda.co webinar with @bngsrc.bsky.social & @yagmursimsek.bsky.social.
If your strategy is still focused on publishing more blog posts, you need to watch this!
www.youtube.com/watch?v=-OTL...
A bar chart titled "Percentage of PAA questions answered by AI Overviews" spanning May to December 2025. The data shows a general upward trend, starting at 10.5% in May, peaking at 41.4% in October, and ending at 36.3% in December.
Where do you think we're going from here; up or down with AIOs in PAAs?📈 📉
New @alsoasked.com data analysing 26.07M English language PAA results shows that after a dip in November, the number of AIOs present are now similar to September levels at 36.3%.
ICYMI @markwilliamscook.com joined @owainlloydwilliams.com, @goodsignals.com and @seojoblogs.bsky.social on #SEOOfficeHours.
Watch the full episode on YouTube for some interesting questions from the SEO community and insightful answers from the panel.
www.youtube.com/watch?v=9B68...
Mark Williams-Cook (@markwilliamscook.com) explains that an AI determines answer grounding based on information stability, so stable information requires no grounding, while dynamic topics demand web searches.
maj.to/4j9ycq7
Our Digital Marketing Director, @markwilliamscook.com, joined Austin Willman on this week's episode of E-Coffee with Experts.
Mark & Austin break down what actually works in SEO, digital PR, and brand building in the age of AI search.
www.youtube.com/watch?v=m7Oy...
This image shows four people standing in an office setting, holding a large ceremonial check. The photo has a pink-toned filter applied to it. Key Details: Text Overlay: Large white text in the top left corner reads "Charity of the year 2026." The Check: A large novelty check from the company candour, made out to LEEWAY for the amount of £10,000.00 (Ten Thousand Pounds Only). The date on the check is 15 DEC '25. Logo: In the bottom right corner, there is a circular logo for Leeway Domestic Violence and Abuse Services, featuring a purple silhouette figure breaking free from a star-shaped bond.
We're pleased to announce our 2026 charity partner:
Leeway!
Leeway is a specialist domestic abuse charity that has been supporting people across Norfolk and Suffolk for over 40 years.
Keep an eye out to see what we’re up to (there are rumours of skydiving 🪂) and how you can help us support them.
Jessica, John, Jools, and Mark holding a comedy large cheque for Leeway.
🎉 It's 2026, which means it is time to announce @withcandour.co.uk's charity of the year! This year, I'm delighted we will be supporting Leeway Domestic Violence and Abuse Services, with an initial £10,000 donation and on-going support and fundraising activities throughout the year.
Our first 2026 webinar
#dudawebinar
Defining, Measuring & Winning With Quality Content in 2026
@markwilliamscook.com @bngsrc.bsky.social @yagmursimsek.bsky.social
@withcandour.co.uk
Live on Jan 15!
Register now
www.duda.co/webinars/win...
Selfie of Sammy, Jessica, and John with hampers
Every year, instead of sending Christmas gifts to clients, @withcandour.co.uk make a £2,000 donation to Future Projects who provide for the thousands of local households that are struggling to afford food and daily essentials over Christmas. 🎄
Candour logo in black text, centered on a light pink background with a colorful, abstract border. In the top left corner is a small logo that reads, "://WOMEN IN TECH SEO/ FESTIVAL London." In the top right corner, a pink banner reads, "SCHOLARSHIP SPONSOR."
Very happy to say @withcandour.co.uk is a Scholarship Sponsor for @womenintechseo.bsky.social Fest in London next year. This helps cover the cost of tickets for those that otherwise might not be able to attend 🫶
A logo graphic set against a pale yellow background. The text "Norfolk Clubhouse" appears in a bold, dark green serif typeface. Directly underneath, a tagline in a smaller, simple sans-serif font reads, "A peer-driven community for mental well-being."
A marketing graphic with a mint green background. Dark green text at the top reads, "Helping to make the everyday easier." Below the text, a photograph cropped into an arch shape features a close-up of a woman with short grey hair and glasses, wearing a light blue button-down shirt, looking off-camera with a gentle expression.
A grid layout displaying a comprehensive brand identity presentation for "Norfolk Clubhouse." The grid shows various pages of a brand style guide, including the logo on a yellow background, color palette charts (featuring greens, yellow, and coral), typography rules, illustration examples of people, and product mockups showing the branding applied to tote bags, mugs, and ID badges.
A graphic design poster featuring a coral-pink background. At the top, dark teal text reads "Support, coaching & connection." Below the text is a collection of stylized, flat-line illustrations of diverse smiling faces, representing various ages and genders. Characters include a young person with a baseball cap and headphones, a woman with long dark hair, an older man with grey hair, a man with a beard, and an older woman with short hair and glasses.
We partnered with Norfolk Clubhouse, a charity dedicated to mental well-being, to define their impactful new brand.
A small charity has finite resources, so we developed a set of bespoke illustrations and a social media toolkit on Canva, providing presets that can be easily adapted for new content.
A hand holds up a copy of a book titled "TOP 2026" published by Majestic. The book's subtitle is "117 of the very best guests from Digital Marketing and SEO share their top actionable tip for 2026." The cover features a photo of author David Bain smiling. The book is partially obscured by a sticker band that repeatedly says "Not for Resale." In the background, there is a wall with a colorful mural (red, orange, pink, beige) and a black, three-dimensional sign that reads "candour" mounted on the wall. A green leafy plant is visible on either side of the book.
The @majestic.com SEOin2026 is out today. There is a launch livestream at 14:00CET at: www.youtube.com/watch?v=6WOM...
117 leading SEOs and Digital Marketers to help you stay one step ahead of your competitors.
Grab your copy on Amazon👇
UK: maj.to/48FVO0S
US: maj.to/44TaVCM
A bar chart titled "Percentage of PAA questions answered by AI Overviews" shows the growth in the percentage of "People Also Ask" (PAA) questions that were answered by AI Overviews from May '25 to November '25. The data points for each month are: May '25: 10.5% Jun '25: 19.5% Jul '25: 17.8% Aug '25: 26.6% Sep '25: 37.9% Oct '25: 41.4% Nov '25: 29.1% A note at the bottom right states: "*24.06m English language live PAAs analysed, May–Nov 2025." The logo for "AlsoAsked" is at the bottom left.
AIOs starting to trend down? Very interesting data from @alsoasked.com: An analysis of 24 million PAA questions shows a significant drop in AI-generated answers by Google in the last 4 weeks. Was this an experiment? Do users prefer real website answers over AIOs?
🔎 Think keyword research is old news? Think again. Our latest #DudaWebinar will show you how clever content + smart AI workflows can give your builds a whole new win. 💪
@markwilliamscook.com
@withcandour.co.uk
@sejournal.bsky.social
@shelleywalsh.bsky.social
Listening to them, you instantly get why they’re one of the best!
@markwilliamscook.com @lilyray.nyc
Are you worried about declining traffic?
Join our live AMA with @lilyray.nyc and @markwilliamscook.com
📆 Monday, November 10, 2025
⌚ 6pm GMT / 1pm EST / 10am PST
Don’t miss this session if you’re planning your next big SEO move.
moz.com/webinars/fut...
We're hiring for a Digital PR specialist at @withcandour.co.uk. It's hybrid, you'll get a profit share in the agency, private health care, a ton of benefits, as well as *gasps* being treated like an adult 😄 withcandour.co.uk/about/news/d...
A promotional image for a Digital PR Specialist job vacancy. The left side features large white text on a light pink background announcing: Vacancy: Digital PR Specialist, with the salary range of £32k-34k (or 0.8 FTE depending on experience), and Hybrid working listed below. The right side is a black and white photo of a smiling woman with glasses, wearing a striped top and her hair tied up, sitting at a desk and looking at a computer screen.
📣 We're Hiring! 📣
💻Title: Digital PR Specialist
💷Salary: £32k – £34k (depending on experience)
📍Location: Hybrid/Remote (UK)
📰The job: Creating newsworthy Digital PR campaigns, leading ideation and outreach, and working alongside our SEO team on content strategy.
withcandour.co.uk/about/news/d...
Had the best time recording the #SearchWithCandour with @jlwchambers.bsky.social a couple of months ago.
Thank you for your kind words and shoutout, Jack!
Looking forward to seeing you at The SEO Mindset Podcast @withcandour.co.uk on Wednesday!
youtu.be/3qnwWWh7e10?...
