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A better way to test HTML in WordPress with assertEqualHTML() PHPUnit tests for HTML output are fragile. Attribute order changes, a trailing semicolon, and suddenly tests fail — even though the browser renders the same thing. WordPress 6.9 adds assertEqualHTML() to WP_UnitTestCase. It compares HTML semantically, so only real differences cause failures.

WordPress 6.9 adds assertEqualHTML(), a better way to test HTML. It compares markup semantically (normalized), so your tests stop breaking over attribute order.

Read more: developer.wordpress.org/news/...

#WordPress

Could Google Replace A Website Homepage With An AI Version? A Google patent surfaced this week and LinkedIn has, predictably, gone completely berserk.

Google patent suggests it could replace your website with an AI version – should you worry?

SEO updates you ✨NEED✨ to know [9 March]: 🛒 ​Google publishes a new help page for Universal Commerce Protocol​. This documentation clarifies some implementation requirements for UCP and cements UCP… ... SEO updates you ✨NEED✨ to know [9 March]: 🛒 ​Google publishes a new help page for Universal Commerce Protocol​. This documentation clarifies some implementation requirements for UCP and cements UCP a...

SEO updates you ✨NEED✨ to know [9 March]: www.linkedin.com/posts/markse...

Why Your Website Headings Are Confusing Google (and How To Fix Them) I see it in almost every website audit I do. Headings (also called Headers in some website builders) used for design instead of structure. H3s chosen because

Using headings for design instead of structure confuses Google.

Ready to Download - WordPress 7.0 Beta 3 Release

WordPress 7.0 Beta 3 is out and ready for testing. This build includes more than 148 fixes since Beta 2, covering both the Editor and Core. The final release is scheduled for April 9, 2026.

Download here: wp.me/pZhYe-5ea

#WordPress

The Ultimate Guide to Social Media for Local Businesses This guide will teach you how to start your social media journey as a local business: from picking the right platforms to creating quality content.

@miriamellis.bsky.social's new guide is here! Read it below to learn how local businesses can utilize social media. Plus, get a free copy of the top 8 things that have worked for me in my personal social media journey!

💸 Announcing: The 2026 #SEOFOMO’s Ecommerce SEO & AI Search Optimization Survey Results 👇

1. Technical SEO is still the backbone of ecommerce SEO.
2. AI search optimization has gone mainstream.
3. Agentic commerce optimization is on the radar.

Much more! Read: hub.seofomo.co/surveys/ecom...

How answering People Also Ask questions correlates with organic rankings (Study) | AlsoAsked Get unparalleled insight into search intent with live, geo-specific “People Also Ask” questions.

A while back, I went down a rabbit hole using the AlsoAsked API I was actually building an AI content workflow, but I had a feeling in the back of my head, “What if answering PAA questions drives better results?”

🧵 1/6

SEO F**king IS for small businesses - SEO F**king What - Get Found on Google, make money from your website In this episode I’m taking on one of the most annoying lies in the SEO world. You’ve probably heard it. “SEO isn’t really for businesses your si...

SEO is absolutely for small businesses. Size is not the excuse.

Here’s a simple SEO tactic that almost nobody talks about, but it can drive surprisingly big results.

@joyhawkins.bsky.social recently shared a 10-step Local SEO Audit checklist, and one tip in there really stood out to me: Consolidate your navigation.

AI SEO "hacks" That Will Fuck Up Your Traditional SEO The "AI revolution" (bleurgh, I just did a little bit of sick in my mouth, sorry!) has brought out the absolute worst in SEO grifters. Every day, some

AI SEO hacks will wreck your traditional SEO if you are not careful.

Debunking and Demystifying Generative Information Retrieval: Misinformation in The SEO Space An evidence-based breakdown of generative information retrieval myths, separating SEO misinformation from fundamentals across chunking, information gain, and LLMs.txt.

Lots of misinformation still flying around our SEO space so I dug into some of the possible causes and the current category conflicts and wrote them up following my presentation at Women in Technical SEO.

www.womenintechseo.com/knowledge/ge...

The most-seen UI on the Internet? Redesigning Turnstile and Challenge Pages We serve 7.6 billion challenges daily. Here’s how we used research, AAA accessibility standards, and a unified architecture to redesign the Internet’s most-seen user interface.

Focus on UX? Cool case study here -> The most-seen UI on the Internet? Redesigning Turnstile and Challenge Pages

"Cloudflare's Turnstile widget & Challenge Pages are served 7.67B times every single day. That's not a typo. Billions. This might just be the most-seen user interface on the Internet."

We analyzed 2M+ citations across prompts over 3 months - Listicles are taking a hit!
ChatGPT listicle citations decreased 30%
Wikipedia is the biggest winner of the listicle hit in 10 of the 16 industries - doubling citation share from 3.6% to 5.9%
www.seerinteractive.com/insights/the...

AI Crawlers and JavaScript: Why LLMs Can't See Your Client-Rendered Content | Visively How AI crawlers differ from Googlebot in JavaScript rendering, why client-side rendered content is invisible to ChatGPT, Claude, and Perplexity, and how to diagnose and fix visibility gaps.

AI Crawlers and JavaScript​: Why LLMs Can't See Your Client-Rendered Content

visively.com/kb/ai/ai-cra...

Brand links in AI Overviews don't go to your brand anymore. YouTube video by Wil Reynolds

Heads up, if you are seeing branded search on organic or paid looking a bit funky this could be why.

youtu.be/wwjZUWoI7nA

Bing updates the Bing Webmaster Guidelines www.seroundtable.com/bing-webmast...

#bing #bingwebmasterguidelines #microsoft #search #seo #bingeo

The F**king SEO Your Web Designer Promised vs What You Actually Got - SEO F**king What - Get Found on Google, make money from your website Ever handed over a chunk of cash to your web designer for “SEO” and ended up with nothing but a plugin and a lot of empty promises? Hi, I'm Nikki Pi...

Web designers installing plugins is not the same as doing SEO.

🤖 The real risk of AI-generated content - A must read article by Tomek Rudzki for those using AI content generation tools in autopilot and with little to no quality assurance and editorial validation: peec.ai/blog/the-rea...

How to add custom entries to the editor Preview dropdown Learn how plugin developers can extend the editor's Preview dropdown with custom menu items using the PluginPreviewMenuItem component.

Since WordPress 6.7, plugins can extend the editor’s Preview dropdown. Want to add your own custom preview experience? Learn how to use PluginPreviewMenuItem to build a Social Card Preview that reflects unsaved edits in real time.

developer.wordpress.org/news/...

#WordPressDevelopment

Google Update Volatility, AI Spam, and the Listicle Crackdown: What SEOs Are Missing with Lily Ray YouTube video by AI SEO Show

Thanks for having me, AI SEO Show

youtu.be/Df3EHdgm6zA?...

AI Talking to AI, GBP Violations, Local Packs Decline | E21 The Whitespark Local Update YouTube video by Whitespark

That’s the concept behind Andy Crestodina’s AI Personas. @clairecarlile.bsky.social and I discuss this and more detail on today’s episode of the Whitespark Local Update.

Find the full episode on YouTube, Apple Podcasts, and Spotify!

WebMCP, UCP and how self improving agents are driving us into the singularity. Search & AI News You Can Use. Feb 23, 2026 Hello! 👋(This is my free newsletter. A new format this week focusing on a few topics rather than everything.)It’s a new season for me - a building one. I’ll share more at the end of this episode on...

The three most important topics to discuss this week (IMO):

1. WebMCP

2. UCP

3. Self Improving Agents are bringing us closer to the singularity.

New format this week!

community.mariehaynes.com/posts/webmcp...

The perfect local business contact page built for Google and conversions Google crawls and parses your contact page. Structure it with the right signals and trust factors to drive rankings and real leads.

My new @searchengineland.bsky.social article, “The perfect local business contact page built for Google and conversions”, is here!

Read it below and find a handy checklist in there that you can use when you decide to update/build your Contact Page. Enjoy!

An Official* Logo for HTML—zachleat.com A post by Zach Leatherman (zachleat)

A blog post means it’s real:

An official* logo for HTML (from Sam Stephenson)

www.zachleat.com/web/html-logo/

The December 2025 core update: Observations on 4 sites that did well - Marie Haynes The December 2025 core update had a significant impact on a large number of sites. Each of the sites below that have done well are either long term clients, past clients or sites that I have done a si...

New blog post on 4 sites that did well following the December 2025 core update!

www.mariehaynes.com/the-december...

WordPress 7.0 Beta 1 is ready for you to explore. 7.0 will bring exciting features like real-time collaboration and new design tools, enhancing the WordPress editing experience for creators, developers, and teams. Please test and share your feedback. wp.me/pZhYe-5b6

⛄️ This Week's SEO & AI Search News with #SEOFOMO [Feb 22, 2026] 👇

* ​Google Says Links Will Be More Visible In AI Overviews
* ​Google AI Mode Works In 53 New Languages
* Much more!

Check it out: seofomo.co/posts/this-w...

Zero SEO Traffic, Maximum Value - Two Pages I'll Never Delete There are two pages on my website that would make any traffic-obsessed marketer twitch. They rank for nothing. They bring in precisely zero organic search

Traffic obsessed marketers twitch. Zero traffic pages can still be business critical.

SEO Office Hours panel for Friday 20th February 2026: Mark Williams-Cook, Robb Young, Jo Turnbull, Michael Chidzey

TOMORROW LIVE! We’ve got ⭐️ Mark Williams-Cook (@markwilliamscook.com) and ⭐️ Robb Young for SEO Office Hours, alongside Jo Turnbull (@seojoblogs.bsky.social) and Micheal Chidzey, this Friday at 9:30 am (GMT). To join live, head over to our website. Everyone’s welcome ❤️