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The New Superintendent as Communicator in Chief Executive search consultants testify to the most desired skill that school boards seek when hiring a new leader.

Communication is no longer a soft skill. It is central to effective leadership.

Discover why today’s superintendent must serve as communicator-in-chief.

Read more: www.aasa.org/resources/resource/the-n...

#AASAMag

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Lessons About Parent Engagement with Our Chatbot Four AI-driven strategies for improving families’ use of the school district’s website.

In the latest issue of #AASAMag, one district shares how launching an AI chatbot transformed their website into a 24/7 tool for family engagement, improved communication and built trust.

Read more: www.aasa.org/resources/resource/lesso...

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The Acceptable Delta At pivotal career points, superintendents navigate the gap between personal values and public expectations.

How can superintendents gauge personal and professional fit in a polarized climate? This #AASAMag article introduces the “acceptable delta” as a tool for alignment, decision making and leader well-being.

Read more: www.aasa.org/resources/resource/the-a...

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The February 2026 issue of #AASAMag explores how districts are stronger when incoming and outgoing superintendents work together to ensure a thoughtful leadership transition.

Read now: www.aasa.org/publications/publication...

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Sidelight: Theodore Stevens A Sidelight on Theodore Stevens, an Indiana superintendent who collects farm tractors — dozens of them.

In the January #AASAMag Sidelight, Mishawaka, Ind., Superintendent Theodore Stevens shares how his passion for restoring Case tractors, and a 75 tractor collection, helps him preserve history and recharge outside of education.

Read more:www.aasa.org/resources/resource/sidel...

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The Story Is Ours to Tell Moving AASA’s Public Education Promise forward as a shared vision for the future of public schools.

In his January 2026 #AASAMag column, David Schuler challenges us to lead with a student-centered mindset and a shared language that rebuilds trust and highlights what public schools truly make possible.

Read the full piece: www.aasa.org/resources/resource/the-s...

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Managing the Message: E-mail Survival How the author makes his electronic communication as superintendent more effective and less time-consuming.

E-mail is essential to district leadership, but without clear strategies it can quickly become a drain on time and focus.

Read more on #AASAMag: www.aasa.org/resources/resource/manag...

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Resisting Our Temptation to Ban All Phones Extreme measures don’t prepare students for a rapidly changing world of technology, argues this Pennsylvania superintendent.

In this #AASAMag piece, a superintendent shares how setting clear expectations, teaching digital citizenship, and partnering with families transformed how students use devices, without bans or extremes.

Read more: www.aasa.org/resources/resource/resis...

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In this #AASAMag feature, Valerie Truesdale and Shannon King explore Principle 1 of the Public Education Promise, showing student-centered learning in action.

Read more: www.aasa.org/resources/resource/princ...

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Creating On-Ramps for Our Students Integrating community activities and engaging on social media helped the AASA president reframe his district.

Hands-on learning creates real opportunity. AASA President David Law shares how experiential programs in Minnetonka Public Schools are helping students build skills that matter in today’s workforce.

Read more in #AASAMag: www.aasa.org/resources/resource/creat...

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Finding Patterns, Money Savings and Focus Using ChatGPT to collect and analyze data efficiently, in this debut of a monthly column on leadership uses for artificial intelligence.

AI as a thinking partner, not a shortcut. Learn how superintendents are using AI to find patterns and improve decision making in #AASAMag.

Read more: www.aasa.org/resources/resource/findi...

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Meet Tom Boasberg, superintendent of Singapore American School and AASA member.

He leads with connection, listening, and big dreams to help every school community thrive. 🌍

Read more: www.aasa.org/resources/resource/lofty...

#AASAMag #MemberSpotlight

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Legal Counsel on Contracts A rising tally of superintendents rely on attorneys to negotiate their work pacts.

Contract negotiations are getting more complex. The 2024–25 AASA Superintendent Salary and Benefits Study shows attorney use by superintendents jumped from 21% to 37%.

See the latest #AASAMag infographic for details: www.aasa.org/resources/resource/legal...

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Creating On-Ramps for Our Students Integrating community activities and engaging on social media helped the AASA president reframe his district.

AASA President David Law shares how experiential learning, mentorship, and community partnerships help students build real skills for the future.

Read more: www.aasa.org/resources/resource/creat...

#AASAMag #FutureReady

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From Industry to the Classroom How a Massachusetts school district provides updated career and technical pathways that venture beyond the sharing of industry knowledge.

From industry to the classroom, CTE helps students build skills that last. In this #AASAMag feature, Mario Sousa shares how hands-on learning and real-world experience prepare students for what’s next.

Read more: www.aasa.org/resources/resource/from-...

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I’m grateful to @AASA, The School Superintendents Association and Jay Goldman at School Administrator magazine for featuring my “Why I Wrote This Book” reflection in the January 2026 issue.

#AASAMag

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The Future Belongs to the Flexible Intentionally weaving durable and transferable skills for students into teaching and learning.

Some of the most powerful learning happens beyond tests and textbooks.

See how districts across the country are weaving adaptability, communication, and resilience into teaching and learning in this #AASAMag feature: www.aasa.org/resources/resource/the-f...

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The latest issue of #AASAMag explores career and technical learning, highlighting student centered approaches and real world pathways that prepare learners for life beyond the classroom.

Read the new issue: www.aasa.org/publications/publication...

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The Case Against Board Adoption of Strategic Plans Operating against conventional wisdom to prevent board capture and shifting of attention from student outcomes.

Learn how board involvement in strategic planning can unintentionally shift attention away from what matters most: student learning.

Read more: www.aasa.org/resources/resource/the-c...

#AASAMag

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Changing the Narrative Integrating community activities and engaging on social media helped the AASA president reframe his district.

In December’s #AASAMag, AASA President David Law challenges long-held misconceptions about public education and shows how leaders can change the narrative, one story at a time.

Read the full column in School Administrator: www.aasa.org/resources/resource/chang...

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The Power and Promise of People Moving AASA’s Public Education Promise forward as a shared vision for the future of public schools.

In December’s #AASAMag, AASA Executive Director David Schuler reflects on The Power and Promise of People and the role public schools play in shaping belonging, opportunity and purpose.

Read more: www.aasa.org/resources/resource/the-p...

#PublicEducation

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Sidelight: Leslie Sparacello A Sidelight on a Texas superintendent who sings in a weekend party band.

Meet Leslie Sparacello, superintendent of Cedars International Academy, whose love of performing continues to shape how she connects with others.

Read her #AASAMag sidelight: www.aasa.org/resources/resource/sidel...

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Contract Specificity How detailed are superintendents’ contracts when it comes to job duties?

What’s in a superintendent’s contract?

New AASA data shows only 53% include clearly defined duties, and just 1 in 4 outline how complaints are handled.

See the full infographic in the December 2025 issue of #AASAMag:
www.aasa.org/resources/resource/contr...

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Public Is the Choice How the 2025 National Superintendent of the Year has extended appealing school choices to students and their families across his large county school district in Alabama.

Public education is a powerful choice.

This month’s #AASAMag feature shows how Jefferson County Schools is expanding high-demand pathways—from culinary arts to health sciences—to prepare students for college, career, and life.

Read more:www.aasa.org/resources/resource/publi...

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From Privatization to Publicization Strengthening the public education narrative squarely within the country’s democratic practices.

How do we strengthen the public education narrative in a divided landscape? This #AASAMag piece explores how coalition building, community voice, and rooting out exclusionary practices can help schools thrive.

Read more: www.aasa.org/resources/resource/from-...

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Moving from Platitudes to a Promise How community collaboration shaped a school district’s strategic roadmap to capture families’ aspirations and the minds and hearts of students.

How do you turn big statements into real commitments for students? In Highline Public Schools, the answer was community.

This month’s #AASAMag feature shows how the district built a plan rooted in trust & shared values.

➡️ www.aasa.org/resources/resource/movin...

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Meet Josh Swanson, this month’s #AASAMag Member Spotlight.

From launching an AI task force to elevating real-world learning experiences, Josh is helping students thrive in a rapidly changing world.

Learn more about his journey: www.aasa.org/resources/resource/inspi...

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New month, new #AASAMag! 📘

Our December issue explores how districts are strengthening community trust and making public schools a top choice for families.

Read more: www.aasa.org/publications/publication...

#PublicEducation

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Creating a Multitiered Approach for Young Readers A school district’s steps for raising literacy outcomes from multiple perspectives.

A systemwide literacy strategy is helping Beaverton students grow as readers — from early learning through middle school.

See how they’re putting the science of reading into action: www.aasa.org/resources/resource/creat...

#AASAMag #ReadingLiteracy

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Contractual Benefits The categories of contractual benefits superintendents receive have changed markedly over the last 10 years.

Superintendent benefits have shifted significantly over the past decade — from life insurance to deferred compensation. 📊

See what’s changed in this year’s State of the Superintendency infographic: www.aasa.org/resources/resource/contr...

#AASAMag

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