#ABTest

@alxndrmlk.bsky.social

1 week ago

The Optimal Split for an A/B Test Is 50:50

Unless...

I recently saw a post explaining why the optimal split between treatment and control groups should be 50:50.

The optimal split is indeed 50:50, but only under one assumption:

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#CausalSky #StatSky #ABTest #EpiSky #MLSky #EconSky

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American Marketing Association

@amamarketing.bsky.social

3 months ago

Testing, learning, improving, that’s the marketer’s version of the scientific method! 🧪

Meme: The Marketing Millennials #MarketingScience #Marketing #ABTest

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David Birkin

@davidbirk.in

3 months ago

I would like some help with testing an Automated distrubution AB Test. If you can spare a moment to click through to help me determine if my AB Test(s) are working, that would be incredible!

d2s.io/7KiAIz

#buildinpublic #marketing #analytics #laravel #php #abtest

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Aleksander Molak

@alxndrmlk.bsky.social

4 months ago

Can 5g of creatine improve your IQ scores?

Spoiler: Probably not, but here’s one thing that can improve your causal inferences

When we design and analyze randomized controlled trials (A/B tests) using the traditional frequentist framework, we often focus on p-values

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#CausalSky #StatSky #ABTest

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Absurd.link

@absurd-link.bsky.social

5 months ago

Thanks! <3 and with the ability to now a/b test qr codes, and have trackable qr codes for menus, flyers, business cards, etc, businesses can see what media copy is resonating and working best for them!

#abtesting #abtest #smallbusiness #privacyfirst #menus #flyers

#shameless #selfpromotion :D

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GrowthBook

@growthbook.io

9 months ago

Experiment Decision Framework for Automated Shipping Recommendations The Experiment Decision Framework helps answers those tricky questions about when to end your experiment and whether the results are up to snuff.

Check our recent blog post for an overview or watch the video with Ryan and Luke for a deeper dive. #abtest #featureflags #datascience

blog.growthbook.io/experiment-d...

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GrowthBook

@growthbook.io

10 months ago

Why Fintech Teams Are Choosing Self-Hosted Feature Flagging Security certifications like SOC 2 & PCI DSS aren’t enough to prevent breaches. Fintechs must shrink their attack surface by self-hosting tools. Learn how GrowthBook’s secure, self-hosted solutions…

GrowthBook offers a seamless self-hosted solution for feature flagging and A/B testing, allowing you to maintain control over your data without sacrificing functionality.

👉 Learn more: blog.growthbook.io/why-fintechs... #fintech #selfhosting #featureflags #abtest

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Dan Martin 🤘

@experimentationlabs.com

1 year ago

New tactic, I don’t want to use chatGPT to post for engagement, I just genuinely want to bounce testing ideas off people. Follow if you want to build that community!
#abtest #abtesting #product #growth #experimentation #cro

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Jean Bonnenfant

@growthmarketeer.bsky.social

1 year ago

This was the plan all along.

#growth #abtesting #abtest

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Dan Martin 🤘

@experimentationlabs.com

1 year ago

For my growth friends, is it better to test poorly or not to test at all?
#growth #abtest #experiment #experimentation

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Dan Martin 🤘

@experimentationlabs.com

1 year ago

Who’s here from the experimentation/ growth world? Trying to find people to follow.
#experimentation #growth #analytics #abtest

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Stéphane Couleaud

@scouleaud.bsky.social

1 year ago

En marketing, ce qui ne se mesure pas n'existe pas.
Comparez deux versions de vos messages marketing et améliorez les performances de vos emails !

#marketing #abtest #emailcampaign

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Stéphane Couleaud

@scouleaud.bsky.social

2 years ago

l'A/B Testing c'est tout l'avantage de la prise de décision basée sur les données.
#abtest #abtesting #MarketingTips
@Webmecanik_FR @AnthonyRochand

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Stéphane Couleaud

@scouleaud.bsky.social

2 years ago

En marketing, ce qui ne se mesure pas n'existe pas.
#abtest #MarketingStrategy

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Stéphane Couleaud

@scouleaud.bsky.social

2 years ago

Comparez deux versions de vos messages marketing et améliorez les performances de vos emails !
#abtest #crm #emailing #campaigns

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Stéphane Couleaud

@scouleaud.bsky.social

2 years ago

AB testing en 6 points
#abtest #emailing #marketingcampaigns

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Stéphane Couleaud

@scouleaud.bsky.social

2 years ago

L'AB test pour améliorer les performances de ses emails marketing #abtest #emailing #emailcampaigns

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Stéphane Couleaud

@scouleaud.bsky.social

2 years ago

A/B testing : améliorez la performance de vos messages marketing !

#abtesting #abtest #MarketingAutomation

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Mik-el

@miklvng.bsky.social

6 years ago

Amazon's Beautifully Designed And Failed Three vs. Two Column Layout Experiment | GoodUI Amazon found the courage to run a beautiful a/b test where they put their old three column product page layout against a new two column one. Although the two column layout was arguably more beautiful with the addition of white space, margins and shadows, it was nevertheless rejected. Before it was removed we decided to leak it here to ensure its beautiful failure continues to teach us well into the future. Finally, you might also notice that this leap experiment introduced multiple changes. Given that we track the win/lose rates of some of these changes as patterns, we can infer that Amazon introduced a mixed bag of both negative and positive changes at the same time - the exact mistake that often destroys such well-intentioned and beautiful redesigns. Here are some of them:

Interesting #ABtest about Amazon's product page and understand why it's not really changed for all past years...#uxdesign #productdesign

goodui.org/leaks/amazons-…

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