Screenshot of the Forbes Communications Council Expert Panel article titled “How To Prepare Company Spokespeople For The Age Of Deepfakes,” published in Forbes on November 9, 2025. The feature brings together experts from Forbes Communications Council, including Board Director and Marketer Toby G. Wong, sharing how organizations can protect truth, credibility, and trust when misinformation and synthetic media spread faster than facts.
Screenshot of input from Toby G. Wong, Board Director and Marketer at Toby Wong Consulting, featured in the Forbes Communications Council Expert Panel article titled “How To Prepare Company Spokespeople For The Age Of Deepfakes,” published in Forbes on November 9, 2025.
Her contribution, “Prepare Leaders To Act Fast When Truth Is Threatened, is #10 and reads:
“Crises must be treated as both commercial and narrative. Marketing and communications must co-lead by ensuring systems, processes and teams are in place to predict and detect disruption, validate truth and guide response. Deepfakes and AI content can erode reputation, brand equity, public trust and sales. Prepare leaders to act fast and with authority when trust and truth are under attack.”
When truth is threatened, leadership can’t wait for clarity. They must act.
Our Forbes Expert Panel in @forbes.com features experts sharing how organizations can prepare to respond quickly and protect trust in the age of deepfakes.
#BattlingDeepfakes
#ActFast
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