Latest posts tagged with #AppliedBrandScience on Bluesky
The natural state of memory is decay. We forget keys, names, and brands constantly. It’s not a marketing failure; it’s a biological law called the Forgetting Curve. You have to do 200% just to stay where you are. Repetition isn't a strategy; it's survival.
#AppliedBrandScience #MarketingReality
We assume "high satisfaction" = "high growth." But the data suggests otherwise. Niche brands have high scores because they serve fans. Giant brands have lower scores because they serve everyone. A dip in CSAT might just mean you're reaching the mass market.
#AppliedBrandScience #MarketingReality
Stop optimizing for the click. CTR is a terrible success metric that has almost no correlation with ROI or brand growth. It measures immediate reaction, not lasting retention. You’re building a brand, not a click farm.
#AppliedBrandScience #MarketingReality
Sebastian Hidalgo and I spent this episode talking through a simple tension:
From the inside, consistency feels repetitive.
From the outside, it feels reliable.
Music, brands, and why recognition usually does more work than novelty on Cover Brand.
#BrandScience #AppliedBrandScience #CoverBrand
Nobody thinks about your brand as much as you do.
Which is exactly why brand growth isn’t about persuasion—it’s about memory, cues, and being easy to think of when it counts.
#BrandScience #Marketing #MentalAvailability #AppliedBrandScience
