Two photographs taken of the same m/f couple in front of the Rhône Glacier, Swiss Alps, 2009 & Rhône Glacier, Swiss Alps, 2024 (icy in the first, obviously melting in the second. Main text reads:)
How many upgrades
do we have left?
Let's end fast tech.
Technology has never been more powerful, more innovative, and more advanced. So why are we so fast 1o upgrade every year?
It's time to break the cycle. To make engineered obsolescence obsolete
To reject overproduction and overconsumption. It's time to end fast tech
Cause that upgrade ends up in the rubbish in a year or three
And the next big thing" is really our soaring carbon footprint.
And maybe, just maybe, the best tech is the tech we already have
It's time to make a choice. To reuse, repair, and refurbish,
To dispose of our disposable mindset
To demand devices that are built to last and built to be repaired,
It's time to rethink the way we consume tech
It's time to downgrade now.
Long live technology.
BackMarket
Fast tech's race to upgrade bears a growing responsibility for the climate crisis. The digital industry accounts for 4% of total carbon emissions and is predicted to account for 14% by 2040. More at https://www.backmarket.co.uk/en-gb/end-fast-tech.
Model numbers are provided for illustrative purposes to show the time elapsed between photos.
Blimey. Double-page ad in the Graun. In aid of something positive. At least it seems that way. WDYT? www.backmarket.co.uk/en-gb/end-fa... @backmarketofficial.bsky.social @backmarketeng.bsky.social #BackMarket