"We appreciate you reporting these AI‑generated ads from your TV, and we thank you for your patience. Please know that in 2025, Roku expanded its use of generative AI to help small and medium‑sized businesses create commercials more easily. As a result, you may see a higher volume and wider variety of ads on your TV. This approach is similar to social‑media‑style advertising, where a few repetitive big‑budget ads are replaced with a constant rotation of AI‑generated ads from local businesses. To resolve or minimize these ads, use the following steps based on current 2025 system settings: Limit Ad Tracking and Personalization While you cannot remove ads entirely, you can stop Roku from using your viewing data to target you with specific AI-generated content. Navigate to Settings > Privacy > Advertising. Check the box for Limit Ad Tracking. Select Sensitive ad content and check any categories you wish to opt out of to further restrict the types of AI images appearing on your Home Screen. 2. Disable Automatic Content Recognition (ACR) Roku uses ACR to "watch" what you are viewing on other inputs (like cable or game consoles) to serve relevant ads. Go to Settings > Privacy > Smart TV Experience. Uncheck Use Info from TV Inputs to stop Roku from tracking non-Roku content for ad targeting. 3. Turn Off Sponsored Home Screen Wallpapers AI-generated ads often take over your background or screensaver. Go to Settings > Theme. Select Sponsored Wallpapers and turn it Off to prevent ad-based background changes. 4. Hide Specific Ads Manually If a specific AI-generated ad is particularly intrusive: Highlight the ad on your Home Screen using the remote. Press the Star (*) button. Select Hide this ad. If you need anything else, you can always find us at support.roku.com. Or feel free to contact us again, we're here to help. Thanks, Roku Customer Support"
So ROKU TVs response to my complaint about Generative AI ads on shows they have in their app.
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