#Briefings

Die Interessierte

@interessierte.bsky.social

1 week ago

Zeit für #Emergency #Briefings im UK style.

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StarWars

@starwars.activitypub.awakari.com.ap.brid.gy

2 weeks ago

Morning Briefing: Mets Announce More Theme and Heritage Games Good morning, Mets fans! The Mets announced their theme and heritage games from April to June this year. Of note, the team is hosting...

#Mets #News #Morning #Briefings #Daniel #Murphy […]

[Original post on metsmerizedonline.com]

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Chelsea

@chelsea.activitypub.awakari.com.ap.brid.gy

3 weeks ago

Morning Briefing: Howie Rose To Scale Down Radio Schedule Good morning, Mets fans! Longtime Mets radio voice Howie Rose will work fewer games this season. As reported by Anthony Rieber, Rose will ...

#Morning #Briefings #Howie #Rose #Mets #MMO #Morning […]

[Original post on metsmerizedonline.com]

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BF Francis Ouellette

@bffo.bsky.social

1 month ago

Pathways, outputs and impact of NIH-supported bioinformatics and genomics graduate trainees in Africa Abstract. Global biomedical and health research is increasingly relying on genomic and computational approaches, largely driven by the increasing volumes o

From #OUP 's #Briefings in Bioinformatics journal | Pathways, outputs and impact of #NIH -supported #bioinformatics & #genomics graduate trainees in #Africa | #Education #OpenScience #H3ABionet #H3Africa 🧬 🖥️ 🧪 🔓
⬇️
academic.oup.com/bib/article/...

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Sadiq Amini - صادق امینی

@sadiqaminiafg.bsky.social

1 month ago

7. ISIS-K Attacks Serve Taliban | Sadiq Amini | Herat Talks YouTube video by Herat Talks

Briefing No. 7: ISIS-K Attacks Serve Taliban | #HeratTalks

If you value honest & serious analysis/debate, subscribe, leave a comment, and share with like-minded networks. Thank you!
www.youtube.com/watch?v=qVJ4... #AfghanistanFreedomNow #Briefings #AfghanistanImpact #Afghanistan #USA 🇺🇸✌️🇦🇫🌎

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Sadiq Amini - صادق امینی

@sadiqaminiafg.bsky.social

1 month ago

5. UAE Must End Its Double Standards with Terrorists | Sadiq Amini | Herat Talks YouTube video by Herat Talks

Briefing No. 5: #UAE Must End Its Double Standards with Terrorists | #HeratTalks

Support us: Like, comment & subscribe to our Channel. Thank you!

#Afghanistan #USA #AfghanistanFreedomNow #AfghanistanImpact #Briefings #RealTalks 🇦🇪✌🇦🇫 www.youtube.com/watch?v=zEvL...

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Sadiq Amini - صادق امینی

@sadiqaminiafg.bsky.social

2 months ago

4: Qatar as a Double Agent | Sadiq Amini | Herat Talks YouTube video by Herat Talks

Briefing No. 4: #Qatar as a Double Agent | #HeratTalks

Support us: Like, comment & subscribe to our Channel. Thank you! #Afghanistan #USA #AfghanistanFreedomNow #AfghanistanImpact #Briefings #RealTalks 🇺🇸✌🇦🇫

www.youtube.com/watch?v=0FDE...

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SearchEngine

@searchengine.activitypub.awakari.com.ap.brid.gy

2 months ago

Why Your Law Firm is Invisible to AI: The 2026 Law Firm SEO Survival Guide # From A World-Leading SEO Guru _Norma Harris, LawFuel contributor_ In 2026, the digital landscape for law firms is no longer just about “ranking on Google.” It’s about becoming the definitive, cited source for artificial intelligence. Law firm SEO has truly changed. Based on the latest analysis from SEO veteran Nathan Gotch, search has moved from a world of “ten blue links” to an era of Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO). For law firms, this isn’t just a technical shift; it’s a fundamental change in how clients discover legal expertise. In 2026, the digital landscape for law firms is no longer just about “ranking on Google.” It’s about becoming the definitive, cited source for artificial intelligence. Based on the latest analysis from SEO veteran Nathan Gotch, search has moved from a world of “ten blue links” to an era of **Generative Engine Optimization (GEO)** and **Answer Engine Optimization (AEO)**. For law firms, this isn’t just a technical shift; it’s a fundamental change in how clients discover legal expertise. ## 2026 Legal SEO: From Clicks to Citations ## 1. The Rise of GEO (Generative Engine Optimization) Traditional SEO focused on keywords and backlinks to drive traffic. In 2026, **GEO** is the priority. AI search engines like ChatGPT, Claude, and Google’s AI Overviews don’t just show websites; they summarize answers. **The Strategy for Lawyers:** To be the firm that AI recommends, your content must be “citation-worthy.” This means moving away from generic “we fight for you” marketing and toward authoritative, data-backed legal guides. If an AI can’t cite your firm as the source for a specific legal answer, you are effectively invisible to a large segment of the market. ## 2. The Death of “Generic” Content The market is now actively punishing firms that use a one-size-fits-all approach. Boutique firms with 10 attorneys are outranking “Big Law” giants because their digital presence screams niche expertise. * **Actionable Step:** Audit your practice area pages. Are they thin, 500-word overviews? Or are they deep-dive “Question Hubs” that answer the 20+ specific questions a client has before they even call you? ## 3. Multimodal Search & Video “Shorts” Search is no longer just text-based. AI models are now natively indexing video transcripts and image data. * **The Trend:** Video “Shorts” (YouTube Shorts, Reels) are dominating the mobile search experience. * **The Law Firm Fix:** Convert your long-form blog posts into 60-second “Legal Tip” videos. Ensure every video has a high-quality transcript; AI uses these transcripts to understand your expertise and surface your firm in voice and video search results. ## Technical Must-Haves for 2026 To compete in 2026, your law firm’s website needs more than just a pretty design. It needs a technical backbone that AI “crawlers” can trust. **Feature**| **Why It Matters in 2026** ---|--- **Structured Data (Schema)**| Helps AI “understand” that you are a `LocalBusiness` with specific `Reviews` and `Attorney` credentials. **Core Web Vitals**| Google now prioritizes Interaction to Next Paint (INP). If your site feels sluggish, your rankings will drop. **ADA Compliance**| Beyond being a legal requirement, accessibility features (like ARIA labels) help AI “read” your site better. **E-E-A-T Signals**| Detailed attorney bios with bar admissions, publications, and verified case results are now primary ranking factors. Below is a detailed breakdown of 20 key points from his **SEO Strategy Report and 2026 Checklist** : ### 20 Main Points from Nathan Gotch’s SEO Strategy (2026 Edition) 1. **Pick Battles You Can Win:** Stop targeting high-volume, generic keywords (e.g., “lawyer”). Use Google Search Console to find “hidden gem” keywords where you already rank in positions 2–15 and have a “Very Easy” keyword difficulty. 2. **The “Unique Angle” Mandate:** AI can generate generic legal advice in seconds. To rank, your content must have a unique perspective or “information gain” that an LLM cannot replicate without your data. 3. **Entity-Centric Content:** Google now understands “meaning” rather than just keywords. Content should be structured around “Semantic Triples” (Subject-Relation-Object) to help AI models index your firm’s specific expertise. 4. **Review Recency vs. Quantity:** For local SEO, total review count is a vanity metric. Google now prioritizes **review velocity** (how many you get per month) and **recency** as trust signals. 5. **Crawlability is Non-Negotiable:** Use the “Detailed” Chrome extension to ensure your pages aren’t accidentally set to “noindex.” If Google/AI can’t crawl it, you don’t exist. 6. **“Trim the Fat”:** Delete or redirect “junk” pages. Old blog posts with zero traffic or backlinks dilute your “Site Authority.” 7. **Interaction to Next Paint (INP):** This is a primary technical ranking factor for 2026. Your site must respond instantly to user clicks, or your rankings will suffer. 8. **The “Citation Gap” Analysis:** Use AI search engines to see which competitors they are citing. Reverse-engineer those citations to ensure your firm is mentioned in the same authoritative directories and articles. 9. **Internal Link “Power Flow”:** Link from your highest-authority “power pages” to your new content to pass equity immediately. 10. **AEO (Answer Engine Optimization):** Specifically format content in FAQ blocks that directly answer high-intent questions, making it easy for ChatGPT to pull your firm as the answer source. 11. **Keyword Cannibalization Audit:** Ensure you don’t have three different pages trying to rank for “Personal Injury Lawyer [City].” Consolidate them into one “Master Guide.” 12. **E-E-A-T Bio Pages:** Attorney bios must include verified credentials, bar admissions, and links to external publications to prove “Expertise” and “Authoritativeness” to AI crawlers. 13. **Mobile-First Design (Still):** A modern, fast, and mobile-friendly design is no longer a “plus”—it is a baseline requirement for trust and performance. 14. **Video Transcripts:** Every video on your site should have a high-quality transcript. AI models natively index these to understand your topical depth. 15. **Avoid Aggressive Pop-ups:** Intrusive ads or pop-ups that interrupt the user journey are now heavily penalized in the 2026 algorithm. 16. **Leading vs. Lagging Indicators:** Stop obsessing over daily traffic (lagging). Focus on your “Leading” metrics: content published, backlinks earned, and pages optimized. 17. **Schema Markup for Local Business:** Use advanced `LocalBusiness` and `Review` schema so AI “knows” your physical location and service area. 18. **The “Skyscraper” Evolution:** Don’t just make content longer; make it better by adding proprietary data, case studies, or video components that competitors lack. 19. **Search Journey Continuity:** Your content should answer the _next_ logical question a client has, reducing “bounce rates” and increasing “dwell time.” 20. **AI Workflow Templates:** Use AI to brainstorm “angles” and structures, but use human legal experts to finalize the content to ensure it meets the “Helpful Content” standards. ### Summary for Law Firms Nathan Gotch’s report suggests that for lawyers, **“Law Firm Marketing” in 2026** is about being the most credible source in a narrow niche. By focusing on these 20 points—particularly **GEO (being cited by AI)** and **cleaning up technical debt** —smaller firms can outmaneuver much larger competitors who are still relying on 2020-era SEO tactics. And we can help at LawFuel too. Let us know your issues and experiences and if you want quality content about your law firm marketing experiences to actually help your law firm’s online exposure. **You can email us at lawfuel@gmail.com**

Why Your Law Firm is Invisible to AI: The 2026 Law Firm SEO Survival Guide In 2026, the digital landscape for law firms is no longer just about "ranking on Google." It’s about becoming th...

#Briefings #Law #Firms #legal #marketing #Marketing #SEO

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Sadiq Amini - صادق امینی

@sadiqaminiafg.bsky.social

2 months ago

3: End U.S. Sanctions Exemption for Chabahar Port | Sadiq Amini | Herat Talks YouTube video by Herat Talks

Briefing No. 3: End U.S. Sanctions Exemption for Chabahar Port | #HeratTalks
Support us: Like, comment & subscribe to our Channel. Thank you! #Afghanistan #AfghanistanFreedomNow #AfghanistanImpact #Briefings #RealTalks
www.youtube.com/watch?v=0N4f...

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Sadiq Amini - صادق امینی

@sadiqaminiafg.bsky.social

2 months ago

2: Russia Created Taliban | Sadiq Amini | Herat Talks YouTube video by Herat Talks

Briefing No. 2: Russia Created Taliban | Herat Talks www.youtube.com/watch?v=mRCI...
#herattalks #Afghanistan #usa #afghanistanfreedomnow #briefings

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Leon French

@leonfrench.bsky.social

2 months ago

Lobby journalists 'furious' as No 10 scraps afternoon briefing Downing Street has scrapped its daily afternoon Lobby briefing, in a move journalists warned could damage scrutiny of the Government.

UK: Lobby journalists ‘furious’ as No 10 scraps afternoon briefing

#journalism #reporting #journalists #reporters #politics #uk #downingstreet #government #briefings

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Sadiq Amini - صادق امینی

@sadiqaminiafg.bsky.social

2 months ago

1: Washington, D.C. Shooting | Sadiq Amini YouTube video by Herat Talks

We’re sharpening focus. #Briefings & #RealTalks move from #AfghanistanImpact to our new English-only channel: #HeratTalks.

1st briefing: the Washington, D.C. terrorist attack. Please subscribe and help grow a serious platform on #Afghanistan, #USA & global issues. www.youtube.com/watch?v=f-qu...

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2rZiKKbOU3nTafniR2qMMSE0gwZ

@2rzikkbou3ntafnir2qmmse0gwz.activitypub.awakari.com.ap.brid.gy

3 months ago

Baker McKenzie boosts Data and Cyber Expertise with hire of Orrick Partner Leading global law firm, Baker McKenzie, has hired Adele Harrison as a Partner in its Data & Cyber team in London. Adele is a qualified barrister and joins the Firm from Orrick, where she specialises in Data and Cyber law, with a focus on advocacy and investigations. She advises on a wide range of cybersecurity and data privacy matters and has experience of high-profile international data breaches and regulatory investigations, collaborating with forensics experts to assist clients with cyberattacks. Before joining Orrick, Adele spent two years on a global investigation into allegations of fraud, bribery, and corruption, resulting in significant settlements with international bodies including the UK Serious Fraud Office, French Parquet National Financier, U.S. Department of Justice, and U.S. Department of State. Commenting on the hire, Ed Poulton, London Office Managing Partner at Baker McKenzie, said: “We are delighted to welcome Adele to the Firm. She brings a wealth of experience in cyber, data privacy, and regulatory investigations with her, and, alongside her advocacy work, her impressive track record with major international regulatory bodies will be a tremendous asset to our clients and our team.” Vinod Bange, Baker McKenzie’s Chair of EMEA Data & Cyber, added: “Adele’s arrival marks a pivotal moment in the continued growth of Baker McKenzie’s Data & Cyber practice. Her expertise will not only deepen our bench strength but also energise our team as we enter an exciting period of growth. We look forward to the impact she will make as we continue to evolve, to best serve our clients given their need for highly skilled support to prepare and defend against cyber risk and the increasing contentious risk in the data economy.” Adele joins Baker McKenzie on 5 January 2026. Baker McKenzie continues to accelerate aggressively its lateral growth strategy to add senior talent to its bench strength in London. Most recently, this has included Corporate Finance Partners, Simon Bullock and Stuart Rubin, M&A Partner, Helen Johnson, Private Equity Real Estate Partner, Mark Thompson, Investment Funds Partner, Nick Benson, Energy & Infrastructure Partners, Elisabeth Moseley and James Wyatt, M&A Partner, Michal Berkner, Restructuring & Insolvency Partner, Kevin Heverin, Tax Partners, Sebastian Ma’ilei and Sam Trowbridge, Antitrust & Competition Partner, Marie Leppard, and Patent Litigation & Life Sciences Partner, Indradeep Bhattacharya. With more than 2,700 deal practitioners in 45 jurisdictions, Baker McKenzie is a transactional powerhouse. The Firm excels in complex, cross-border transactions; over 65% of our deals are multijurisdictional. Baker McKenzie has been consistently recognised as a top-three firm for cross-border M&A by volume over the past decade. The teams are a hybrid of ‘local’ and ‘global,’ combining money-market sophistication with local excellence.

Baker McKenzie boosts Data and Cyber Expertise with hire of Orrick Partner Leading global law firm, Baker McKenzie, has hired Adele Harrison as a Partner in its Data & Cyber team in London. Ade...

#Briefings #Lawyers #Press #Releases

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SearchEngine

@searchengine.activitypub.awakari.com.ap.brid.gy

3 months ago

SEO For Lawyers: 4 Tips For Success **_Souce: The eDigital Company_** Today, the modern client’s journey often begins with a search engine. For legal practices, establishing a robust online presence is no longer a luxury but a fundamental component of a successful marketing strategy. A foundational element of this strategy is a deep understanding of legal SEO. This specialized discipline focuses on optimizing a law firm website to rank higher in search engine results pages for legally relevant queries. The goal is to be the answer when someone searches for “best divorce attorney in [City]” or “car accident lawyer near me.” Achieving this requires a strategic, multifaceted approach to digital marketing that encompasses both the broad and local aspects of search engine optimization. Below are four successful SEO tips for lawyers: ## 1. Mastering Local SEO and Google Business Profile For the vast majority of law firms, clients are local. Therefore, investing in a hyper-focused local SEO for lawyers strategy is non-negotiable. The cornerstone of this effort is a meticulously optimized Google Business Profile (GBP), formerly known as Google My Business. This free tool is arguably the most powerful asset for local law practice. Here are some local SEO solutions to consider: * **Claim and Verify the Listing:** The first step is to claim the firm’s GBP listing and complete the verification process, which often involves receiving a postcard at the physical office address. * **Complete Every Section with Precision:** Every single field in the GBP should be filled out with accurate, consistent, and detailed information. This includes the firm’s name, address, and phone number (NAP), business hours, website URL, and a compelling business description that incorporates relevant practice areas and locations. * **Leverage High-Quality Visuals:** Uploading professional photographs of the office, team headshots, and even videos can significantly increase engagement and trust, making the profile more appealing to potential clients. * **Solicit and Manage Reviews:** It’s important to actively encourage satisfied clients to leave positive reviews on the GBP. Responding professionally and promptly to all reviews, both positive and negative, demonstrates responsiveness and a commitment to client engagement and satisfaction. * **Utilize the Posts Feature:** Regularly using the GBP Posts feature to share updates, blog articles, firm news, or upcoming events is essential. This keeps the profile active and signals to Google that the business is engaged. Without a deliberate approach to online visibility, even the most skilled attorneys risk being overlooked by potential clients in their moment of need. However, for more valuable insights on SEO for lawyers, checking out reputable resources online would be a great start to gain more local presence. ## 2. Optimizing for Technical Performance and User Experience A website can have the best content, but if it’s slow, difficult to navigate, or not mobile-friendly, both users and search engines will penalize it. Technical SEO can ensure that the foundation of the law firm website is solid. The following are some factors to consider for optimization: ### Page Loading Speed A slow-loading website leads to high bounce rates. Several tools can identify performance bottlenecks, such as large image files or render-blocking code, which should be addressed promptly. ### Mobile-First Web Design With the majority of web traffic now coming from mobile devices, a responsive design for mobile-friendly websites that provides excellent user experience on smartphones and tablets is critical. Google employs mobile-first indexing, meaning it primarily uses the mobile version of a site for ranking and indexing. ### Secure Website (HTTPS) Having an SSL certificate (indicated by HTTPS in the URL) is a basic security standard that’s also a confirmed ranking factor. It protects user data and builds trust. ### Clear Site Architecture and Navigation A logical, intuitive site structure can help users find information easily and allows search engine crawlers to index all pages effectively. A clean navigation menu with clear categories is essential to rank high in search results. ## 3. Creating High-Value, Authoritative Content Search engines prioritize content that demonstrates expertise, online authority, and trustworthiness (E-A-T). For law firms, this means creating content plan that directly addresses the questions, concerns, and legal needs of potential clients. A well-maintained legal blog or resource center is essential for this. Content should also be organized around specific practice areas and the common legal issues within them. For instance, a personal injury firm might create comprehensive guides on “What to Do After a Car Accident,” “Understanding Workers’ Compensation Benefits,” or “How to Calculate Pain and Suffering Damages.” This approach, known as topic clustering, allows the firm to cover a subject in depth, making it more likely to be seen as an authoritative resource. By answering these questions in detail, the firm can aid potential clients and signal to search engines that its website is a valuable destination for information on these legal topics. ## 4. Building a Foundation of Trust with Backlinks Backlinks, or inbound links from other websites to one’s website, act as votes of confidence in the eyes of search engines. Earning credible links from reputable, authoritative sources like local news outlets, legal directories, bar associations, and educational institutions can significantly boost a website’s domain authority and search rankings. Furthermore, effective strategies for building backlinks include creating such high-quality, data-driven content that other sites naturally want to link to it as a resource. Another method for link building is digital public relations, where a firm may offer expert commentary on high-profile legal cases or current events to journalists, resulting in a citation and link. Additionally, ensuring the firm is listed in reputable, niche-specific legal directories can provide a solid base of quality backlinks. ## Conclusion A successful law firm SEO strategy isn’t a one-time project but an ongoing commitment in the legal industry. It requires a balanced approach that integrates local SEO precision, authoritative content creation, technical website excellence, and the cultivation of a trustworthy backlink profile. By systematically implementing these strategies, a law firm can significantly enhance its online visibility, connect with clients actively seeking legal services/representation, and ultimately build a sustainable pipeline for future growth.

SEO For Lawyers: 4 Tips For Success Souce: The eDigital Company Today, the modern client’s journey often begins with a search engine. For legal practices, establishing a robust online presence is...

#Briefings #Law #Marketing #Press #Releases

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Chelsea

@chelsea.activitypub.awakari.com.ap.brid.gy

3 months ago

Morning Briefing: Mets Prioritizing Alonso, Díaz Good morning, Mets fans! Latest Mets News Citi Field on Saturday played host to the Dominican Republic vs. Puerto Rico. Both Carlos Beltrán and Ca...

#Morning #Briefings #Carlos #Beltran #Carlos #Delgado […]

[Original post on metsmerizedonline.com]

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SVR Migration

@svrmigration.bsky.social

5 months ago

Neugierig, was der #SVRMigration macht & wie wissenschaftliche #Politikberatung aussieht? Bewirb dich bis zum 6. Oktober für ein #Praktikum im Jahr 2026!
Aufgaben: wissenschaftliche #Recherche, #Briefings & Unterstützung in laufenden Forschungsprojekten. Mehr 👉 www.svr-migration.de/oeffentlichk...

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Android

@android.activitypub.awakari.com.ap.brid.gy

6 months ago

Original post on esri.com

What’s New in the ArcGIS StoryMaps Briefings App (September 2025) Check out these new enhancements in Infographics, charts and text blocks in Briefings app for iOS/Android tablets, Windows comput...

#Announcements #ArcGIS #StoryMaps #Briefings #Briefings #App #iOS #& #Android #tablet #app […]

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LLMs

@llms.activitypub.awakari.com.ap.brid.gy

6 months ago

Morning Briefing: Happy Jonah Tong Day Good morning, Mets fans! The Mets’ three-game winning streak came to an end Thursday night as sloppy defense cost them in a 7-4 loss to the Marlins at Citi ...

#Morning #Briefings

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Finland

@finland.activitypub.awakari.com.ap.brid.gy

6 months ago

John Bolton Explains How Trump Refuses National Security Briefings “I briefed him on strategic arms issues and negotiations with Russia while we were flying on Air Force One. He was in his cabin watching a FIFA soccer match, so I had to compete for attention with that,” Bolton said.

John Bolton Explains How Trump Refuses National Security Briefings Trump handler Vladimir Putin was “automatically in better shape” than Donald Trump to negotiate over the war in Ukraine last F...

#John #Bolton #national #security #briefings #trump

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Rachel Reid

@rachel-reid.bsky.social

8 months ago

True #journalists in WH #PressCorp should #walkout en masse from the sham briefings. Take #power away from lying admin; don't wait until they stop briefings on a cowardly whim, like in 1st admin. #Briefings don't provide accurate info anyway. The dog being chased has the power, not the chaser.

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Android

@android.activitypub.awakari.com.ap.brid.gy

9 months ago

Original post on esri.com

What’s New in the ArcGIS StoryMaps Briefings App (June 2025) Check out new enhancements in briefing slide layouts, charts and 360 images in Briefings app for iOS/Android tablets, Windows computer...

#Announcements #ArcGIS #StoryMaps #Briefings #App #iOS #& #Android #tablet #app #Windows

Origin […]

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SearchEngine

@searchengine.activitypub.awakari.com.ap.brid.gy

9 months ago

Aussie Law Firm Takes Aim at Google’s $600 Billion Ad Empire in Landmark Class Action The legal heat is intensifying around Google’s business practices, with Australian law firm Maurice Blackburn positioning itself at the forefront of what could become a major class action against the search engine behemoth. Regulators worldwide are increasingly scrutinizing Big Tech’s market dominance and allegedly anticompetitive behaviors. ## **Australian Competition Landscape** The Australian Competition and Consumer Commission (ACCC) has been actively investigating Google’s search services, securing undertakings from all three major mobile network operators – Telstra, Optus, and TPG – regarding their agreements with Google. These telco agreements had required Google’s search services to be pre-installed as the default search function on an exclusive basis on Android devices supplied by these carriers. The ACCC’s investigation stems from findings that Google’s dominance as a default search engine contributes significantly to its market position, with strong consumer biases toward default settings playing a crucial role, mirroring concerns raised in the United States, where a federal judge found in August 2024 that Google operates as a monopolist in general search services and search text advertising markets. ## **Maurice Blackburn’s Publisher Class Action** Maurice Blackburn is spearheading efforts to launch a class action that could provide compensation to any website owner or app publisher that sold ads via programmatic channels over the past six years. The firm’s approach targets what they describe as Google’s deceptive practices in digital advertising auctions, specifically focusing on two internal Google projects: “Bernanke” and “Jedi Blue”. **Project Bernanke** allegedly involves Google manipulating advertiser fees by secretly running third-price auctions instead of the advertised second-price auctions, effectively reducing publisher revenues. **Project Jedi Blue** represents Google’s alleged collaboration with Meta (Facebook) to undermine header bidding technology that could have increased publisher revenues. According to Maurice Blackburn’s analysis, Google told advertisers it was running second-price auctions where the winning advertiser pays the second-highest bid plus one cent. However, the Department of Justice allegations suggest Google was secretly operating third-price auctions, significantly reducing publisher payouts. ## **Global Momentum Building** The Australian legal action follows similar movements worldwide, with an $8 billion Canadian class action already underway and funded by ASX-listed Omni Bridgeway. Industry experts predict “a bloodbath of lawsuits being filed” globally, particularly if Google loses its adtech antitrust trial in the United States. Jason Kint, a US publisher association chief, notes that regulators globally are operating as “a self-learning hive mind,” with investigations in Australia, Canada, the UK, EU, and Germany all informing each other’s approaches. The coordinated global response reflects the uniform nature of Google’s operations across jurisdictions. Australian law offers several advantages for pursuing such actions. The Competition and Consumer Amendment (Misuse of Market Power) Act 2017 strengthened Australia’s antitrust laws, providing regulators with enhanced tools to tackle companies like Google. Additionally, Australia’s mature class action regime eliminates preliminary hurdles like class certification that exist in other jurisdictions. Partner Jacqueline Downes from Allens explains that Google’s conduct becomes unlawful when it has “a substantial negative impact on competition” or “the purpose or effect of substantially lessening competition”. While companies can compete on merit and innovation, exclusive arrangements that substantially lessen competition cross the legal line. ## **What This Means for Publishers** Any entity with a website or mobile app that has sold advertising programmatically over the last six years could potentially benefit from the proposed class action. Maurice Blackburn is actively seeking to connect with affected publishers to understand the impacts of using Google’s platforms. The firm emphasizes that publishers of all sizes – from small websites to major media companies – are “reliant on them,” highlighting the universal nature of Google’s market influence. This dependency underscores the significance of the alleged anticompetitive practices and their potential impact on the digital advertising ecosystem. The Australian action represents part of a broader global reckoning with Big Tech’s market power. The outcome of the US Department of Justice’s adtech antitrust trial, expected soon, could significantly influence the trajectory of similar actions worldwide.

Aussie Law Firm Takes Aim at Google’s $600 Billion Ad Empire in Landmark Class Action The legal...

www.lawfuel.com/aussie-law-firm-takes-ai...

#Australia #Briefings #Featured

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Trump

@trump.activitypub.awakari.com.ap.brid.gy

9 months ago

Original post on blogforarizona.net

It’s Not a Press Room, It’s a Stage Trump isn’t taking questions. He’s shredding them. Su...

blogforarizona.net/its-not-a-press-room-its...

#National #Politics […]

[Original post on blogforarizona.net]