Be prepared to laugh. #CMWorld speakers chime in with the funniest campaigns they have seen recently. Add in some tips on using humor in your marketing, and prepare to be inspired.
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#CMWorld
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We are all trying to do more with less, so why not make your content last longer? Check out what some of this year's #CMWorld speakers had to say about how you can remix, recycle, and repurpose your content.
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Want a long-lasting career in marketing? @CMIContent asked #CMWorld speakers for their top tips! Get free expert advice and insights to level up your marketing game here 👉
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Don't miss out! 🐦 Early bird pricing for #CMWorld 2025 ends June 27. Save $300 before that date + use my $100 off code ROBINSON100. Tons of great sessions, including mine on content ops. Register now! 👉 cmi.media/cmw25 🎟️
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Excited to speak at Content Marketing World 2025! 🎤 Sharing tips to cut through the noise and boost your strategy. Join me in San Diego! Register at cmi.media/cmw25 and use code ROBINSON100 for $100 off. Can't wait to see you there! #CMWorld
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Will I see your entry to the 2025 Content Marketing Awards? Submit your entries before May 18 to avoid a $100 late fee. https://f.mtr.cool/kdseqzccen #cmworld
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Did anyone attend the Content Marketing World 2024 convention? Do you plan on attending in 2025?
#CMWorld
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yo #cmworld where you at?
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Again and again I come across workflows where the process to upload, format and publish the content is treated as a technical or dev task completely disconnected from the content team.
Content makers: you need to learn some basic code.
Web teams: you need to let us in.
#CMWorld
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While good workflows always need clear boundaries and permissions, is any content marketing process EVER improved by locking the content makers out of the CMS? #CMWorld
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If I nodded any harder I'd be in a neck brace by lunchtime. #CMWorld
contentmarketinginstitute.com/articles/difference-crea...
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...in which I explore how anyone – yes, even you – can come up with highly creative and original content ideas – with help from Archimedes and Stephen King. #CMWorld #ContentMarketing
contentmarketinginstitute.com/articles/ideas-generic-t...
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... in which I explore how the tools we use aren't always synonymous with getting things done – particularly when we're trying to be creative. #CMWorld #Creativity #writing
contentmarketinginstitute.com/linear-thinking-creativi...
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Content pros and business writers, which readability score do you prefer or find most useful when writing/auditing the readability of business and/or technical content? #ContentWriting #CMWorld
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questions, ask them here and I'll be happy to chat once the sun is up here in Australia. #CMWorld
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Don't make your readers work harder than necessary. The more effort someone has to put in to decipher your writing increases the chances that your content will be put aside for later — which, of course, never comes. #CMWorld #ContentMarketing
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Products and things aren't that interesting. It's PEOPLE who make them interesting. It's PEOPLE who give them meaning.
Stop writing about things and tell stories instead!
#B2BContent #B2BMarketing #CMWorld
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It baffles me how B2B companies act as if their customers undergo a Jekyll and Hyde transformation from "consumer" to "business" when the clock hits 9 each morning.
Just because a person is at work doesn't mean they'll choose to read boring content!
#CMWorld #ContentMarketing
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**CLICK**
If you're watching my virtual session on B2B #ContentMarketing at #CMWorld, it's actually 4am here in Australia so I can't chat along with you in the app or hashtag right now.
Please leave your questions here 👇 and I'll get back to you after breakfast.
**BEEP**
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Let's banish boring from B2B content, #CMWorld!
My virtual session is starting now.
icspecialistevents.app.swapcard.com/event/content-marketing-...
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#CMWorld peeps, you've just enough time to grab a coffee and fire up the app to join my virtual session: B2B Content: The B Doesn't Have to Mean "Boring"!
Expect lots of over-stretched comic book analogies — and a few...
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Are you at #CMWorld or have a virtual pass? Do you enjoy overstretched analogies, overproduced slides and overwrought presenters?
Join me at 2pm tomorrow for my session on banishing boring from B2B Content.
I'll even throw in some...
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ICYMI: ... in which I show how creating curiosity gaps isn't just about clickbait. Via @CMIContent. #CMWorld #ContentMarketing #Curiosity contentmarketinginstitute.com/2021/07/curiosity-gap-cl...
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ICYMI: ... in which I examine the good and bad ways content marketing can appeal to curiosity. Via @CMIContent. #CMWorld #ContentMarketing #Curiosity contentmarketinginstitute.com/2021/07/curiosity-gap-cl...
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... in which I show how creating curiosity gaps isn't just about clickbait. Via @CMIContent. #ContentMarketing #ContentWriting #CMWorld contentmarketinginstitute.com/2021/07/curiosity-gap-cl...
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... in which I show how creating curiosity gaps isn't just about clickbait. Via @CMIContent. #CMWorld #ContentMarketing #ContentWriting contentmarketinginstitute.com/2021/07/curiosity-gap-cl...
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... in which I indulge my own curiosity about how curiosity works and what content marketers can learn from the latest research. Via @CMIContent. #CMWorld #Curiosity #ContentWriting contentmarketinginstitute.com/2021/07/curiosity-gap-cl...
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... in which I indulge my own curiosity about how curiosity works and what content marketers can learn from the latest research. Via @CMIContent. #ContentMarketing #ContentWriting #CMWorld contentmarketinginstitute.com/2021/07/curiosity-gap-cl...
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... in which I examine the good and bad ways content marketing can appeal to curiosity. Via @CMIContent. #ContentMarketing #Curiosity #CMWorld contentmarketinginstitute.com/2021/07/curiosity-gap-cl...
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ICYMI: Want to improve your alt text game? I talked to @HashtagHeyAlexa about how to write kick-ass image descriptions. Via @getskedsocial #Accessibility #CMWorld skedsocial.com/blog/spotlight-alexa-hei...
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