Graphic showing examples of misleading claims: "Climate neutral product", "100% natural fibres", "Environmentally friendly" etc.
Text: As well as a ban on misleading ‘green’ claims, the EU are introducing a total ban on using carbon offsetting schemes to substantiate claims. only sustainability labels using approved certification schemes will be allowed. Member states have two years to introduce the new rules.
🇪🇺 EU News: Companies promoting products and services as #ClimateNeutral, #biodegradable or #eco must provide proof — with #CarbonOffsetting schemes banned as evidence. 🌱 Finally, this will enable consumers to make informed, sustainable choices. 👏