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Posts tagged #ConsumerStrategy

Ad Pulse
Ad Pulse
@adpulseus.bsky.social
1 month ago
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AI, Trust, and Personalization: A Harvard Business School Lecturer Explains B2B Consumer Strategy in 2026 - Ad Pulse Find out what David Edelman, a Senior Lecturer in Harvard Business School thinks on evolving B2B consumer strategy with AI.

'Companies that score high on personalization grow revenue 10 percent faster than their peers.'

Revealed by a survey conducted by David Edelman and #BostonConsultingGroup, covering 87 companies evaluated through #Personalization Index.

#BCG #ConsumerStrategy #B2BMarketing #Harvard

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Mordy Oberstein
Mordy Oberstein
@mordyoberstein.bsky.social
1 year ago

Whatever it looks like for you and your audience you should be coming up with a plan to address it... at the onset.

#marketing #consumerstrategy

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