Slide Approaches to Counter News Avoidance At an aggregated level, AVOIDERS are most interested in positive news and stories that offer solutions; least interested latest developments on big stories 62% af non avolders are interested in this type of news 4696 399 3.89 37% 35%1 Positive news News that suggests News that helps me solutions, rather than understand complex just pointing out stories problems News about people like me News that investigates Big stories of the day wrongdoing or abuse of power
Steps journalists can take to counter growing news avoidance (Danish sample). #NISCPH #CounterDisinformation #FutureJournalism