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Posts tagged #CritPR

1 thing today's world is showing is that the words/stories/narratives we put into the world matter. We must care as much about the people we are communicating to and about as the goals of our organizations. We must be responsible communicators—rather than merely strategic. #CritPR

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So I enrolled in "Literacy & Race in the Schools," a class with K-12 teachers that I assumed would let me gain some knowledge to write a how-to for eliminating bias/misteps in #StrategicCommunication. I'd never guess that the class would change my idea of professional responsibility. #CritPR

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As a practitioner who worked for 15 years before starting my PhD, I have been genuinely perplexed by the lack of attention to language in the mass communications fueled. #PR #CritPR

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Screenshot stating: “Practitioners spend long hours framing ideas, composing messages, writing content, checking phrases and words, all to ensure the discourses that end up circulating across audiences are the ‘right’ kinds of discourse, communicating messages that align with their objectives. Yet the importance of language formulation as a form of public relations practice is underplayed in empirical research, which has tended to focus on practitioner experiences and power rather than technical practices such as writing. As a result, there are still many unanswered questions about how practitioners understand and use discourse as a tool of their trade. We know little about how they work with language, how they make choices about the ways they craft texts, the roles of text and visual language, particularly in multimedia environments, and the degree to which their use of language is instinctive rather than conscious, a form of practice that has been absorbed through the rules of the occupational ‘game’ they have bought into” (p. 46).

Screenshot stating: “Practitioners spend long hours framing ideas, composing messages, writing content, checking phrases and words, all to ensure the discourses that end up circulating across audiences are the ‘right’ kinds of discourse, communicating messages that align with their objectives. Yet the importance of language formulation as a form of public relations practice is underplayed in empirical research, which has tended to focus on practitioner experiences and power rather than technical practices such as writing. As a result, there are still many unanswered questions about how practitioners understand and use discourse as a tool of their trade. We know little about how they work with language, how they make choices about the ways they craft texts, the roles of text and visual language, particularly in multimedia environments, and the degree to which their use of language is instinctive rather than conscious, a form of practice that has been absorbed through the rules of the occupational ‘game’ they have bought into” (p. 46).

Dr. Lee Edwards wrote about the same questions I’ve encountered in exploring language. How can we challenge students and practitioners to think more deeply about the words, language, rhetoric, and stories they put into the world? #PRProfs #CritPR

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By the way, to all PR profs, we need web accessibility to be in our programs' basic requirements. There will not be a choice moving forward. #PRProfs #CritPR

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