#CustomerDataPlatforms

thescallywag.bsky.social

@thescallywag.bsky.social

1 month ago

‰PNG IHDR ð¼Ô

⚓The 2026 Chart of Doom: Navigating the Treacherous Customer Data Seas

📜Read: thescallywag.online/go/66a87d70

#pirate #techsorcery #GartnerMagicQuadrant #CustomerDataPlatforms #Salesforce #Adobe #TwilioSegment #Gartner

VKTR

@vktrnow.bsky.social

1 month ago

3 Ways Marketers Move Beyond AI Tools to AI Thinking Marketers are past experimenting with AI. What matters now is how teams think with it — not which tools they use. Continue reading...

3 Ways Marketers Move Beyond AI Tools to AI Thinking: Marketers are past experimenting with AI. What matters now is how teams think with it — not which tools they use.
Continue reading... #digitalmarketing #customerdataplatforms

Brice Dunwoodie

@bdunwood.bsky.social

6 months ago

The Overlooked CX Upgrade: Dedicated IPs and Contact Center Reliability Customers don’t see backend problems — but they feel them. Here’s how dedicated IPs reduce hidden CX friction. Continue reading...

#contactcenter #customerdataplatforms

Brice Dunwoodie

@bdunwood.bsky.social

8 months ago

Customer Data Platforms See Growth, Lack New Players The CDP market is expanding again in 2025 — but the action is with embedded tools and acquisitions, not fresh startups. Continue reading...

#customerdataplatforms #composable

CMSWire

@cmswire.bsky.social

8 months ago

Customer Data Platforms See Growth, Lack New Players by @domnicastro The CDP market is expanding again in 2025 — but the action is with embedded tools and acquisitions, not fresh startups. Continue reading...

#CustomerDataPlatforms #CDP

Martech Therapy

@martechtherapy.substack.com

10 months ago

Part 4 of the #CDPReboot series is live.
The CDP category isn’t dead, but it’s definitely not intact.
This one’s about what happens next: redefined, reabsorbed, or rebooted.
Read here: open.substack.com/pub/martecht...
#martech #customerdataplatforms #cdp

Martech Therapy

@martechtherapy.substack.com

10 months ago

Part 3 of #CDPReboot is live.
The tech worked. The context didn’t. This chapter’s about what happens when we expect software to fix strategy and why no CDP can survive a misaligned org chart.
📖 Read it: open.substack.com/pub/martecht...
#martech #customerdataplatforms #cdp

BlueAlpha

@bluealphalabs.bsky.social

1 year ago

Why a CDP Is Not the Solution You Need Right Now | BlueAlpha Before you commit to a CDP, let’s break down why this might be a misallocation of resources. Here are several reasons why a CDP might not be the golden ticket you’re looking for, along with suggestion...

In this article, we analyze why the #MarTech budget you might consider allocating toward purchasing a #CDP would be better spent on operationalizing #MMM and Incrementality #Testing within your #marketing team's processes:

➡️ bluealpha.ai/customer-dat...

#MarketingTools #CMOs #CustomerDataPlatforms

Martech Therapy

@martechtherapy.substack.com

1 year ago

Lytics CEO talks XCDP, the realtime user profile dataLayer for your CMS YouTube video by Martech Therpy

"The promise of personalization is real, and 2025 is the year we’ll finally start delivering on it." James McDermott, CEO, Lytics.

What will the XCDP deliver for @lytics.bsky.social's customers in 2025.

Watch on Youtube: youtu.be/Dr8inao4cgg

#customerdataplatforms #cdp #martech