Thread 2: Disinformation as a Service
SDA sells narrative warfare.
Clients order outcomes (e.g. βundermine NATOβ), and SDA delivers campaigns built for effect, not likes.
#DeceptionByDesign2
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Thread 2: Disinformation as a Service
SDA sells narrative warfare.
Clients order outcomes (e.g. βundermine NATOβ), and SDA delivers campaigns built for effect, not likes.
#DeceptionByDesign2
Why this matters:
Because it shows how disinformation has become operationalized and modular.
Itβs no longer about ideology.
Itβs about marketable influence products.
And these services can be scaled, sold, and reused.
#DeceptionByDesign2
Once approved, the agency executes across digital layers:
β AI-generated visuals
β Forged letters βleakedβ to influence media
β Pseudo-news outlets with planted op-eds
β Troll comment brigades for local effect
All tied into a single message stream.
#DeceptionByDesign2
Clientsβmostly Russian state bodiesβapproach SDA with broad objectives:
β Undermine Ukraine
β Destabilize NATO
β Sow distrust in EU institutions
SDA then pitches a custom campaign to achieve those goals.
#DeceptionByDesign2
We donβt talk enough about this:
Modern disinformation is a service industry.
The Social Design Agency doesnβt just push propaganda.
It sells itβlike a digital PR firm for authoritarian objectives.
#DeceptionByDesign2
π§΅ Disinformation as a Service: How the Kremlin Contracts Out Narrative Warfare
#DeceptionByDesign2
Source: Beyond Operation DoppelgΓ€nger (Pamment & Tsurtsumia, 2025)
mpf.se/psychological...