The gas station in question was the Olvi filling station in Samara, Russia, and while sources vary slightly on the exact year, this viral promotion occurred in 2016 (some reports refer to it as the "Olvi" station). In 2016, a gas station in Russia launched a publicity stunt offering a free full tank of fuel to customers who arrived in a bikini, under the promotion’s rules. The promotion later drew many men who showed up in bikinis, with some even wearing high heels. Crowds quickly formed, with a queue for fuel stretching almost a block. Expecting mostly female participants, the station ran the event for about three hours. An unspecified amount of fuel was given away during the promotion. What was meant to be a clever marketing stunt ended up becoming a lesson in promotions: Always think carefully about the rules… because people will follow them very literally. 😄
#WeirdFacts
#Facebook
#Russians
#DragForGas
In 2016, a gas station in #Russia launched a publicity stunt offering a free full tank of fuel to customers who arrived in a bikini, under the promotion’s rules.
The promotion later drew many men who showed up in bikinis, with some even wearing high heels.