Two takeaways from the Freeman Experience Trends Report 2025. Organizers define experience in hard-to-measure terms: Historically, it’s been challenging to pin down what experience really means. So, we asked organizers for their thoughts. Their answers lean toward the intangible: vibes, energy, inspiration, and atmosphere. The emphasis is on what can be felt over what can be measured. Versus. For attendees, experience is more about objectives than atmosphere: For attendees, experience is measured by their specific objectives. Did they connect with the right people? Walk away with new knowledge? Discover useful solutions? Experience, in their eyes, isn’t just about the setting or the vibe, it’s about the results the event delivered. Top 3 comment categories: 28% Networking and making connections. 25% Product and service exploration. 25% Learning and inspiration.
Event organizers, listen up! The Freeman 2025 Experience Trends Report exposes the gap between what organizers design and what attendees actually value.
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