Latest posts tagged with #HEMarCom on Bluesky
Higher Ed Pulse Podcast episode 88 - Why an AI Critic Joined a Tech Company with Joel Goodman
Why did I, an AI critic, leave my 13-year-old agency to join a tech company with AI products? That's what @mallorywillsea.bsky.social asked me. And here is what I said. #HigherEd #HEMarCom
www.enrollify.org/episodes/epi...
If you needed a reason to not use LLMs to write your web marketing content... this is a good one. #HEMarCom
#HEMarCom in the US needs to wake up and remember that critical analysis is part of their mandate. Take those companies to task during their sales pitches. Talk to their own prospective students to find out what they want.
These companies treat symptoms while the small practitioners develop cures.
🎙️ Is trading the privilege of human connection worth whatever supposed gains AI hype promises to #HigherEd? @joelgoodman.co doesn’t think so. Episode 6 of #HEHT is out now wherever you get podcasts. #HEMarCOM #UX
higheredhottakes.com
New hot take out tomorrow. If you work in #HigherEd, are you listening yet?
higheredhottakes.com
#HEHT #HEMarCom
For my #HEMarCom folks. You don’t have to make everything more efficient. If you’re a writer, don’t give your writing to LLMs. Stay human. Stay creative.
#HigherEd
🎙️ Episode 003, where @joelgoodman.co talks about how slow #HigherEd websites have direct financial ramifications, is out now wherever you like to listen to podcasts. #HEMarCom
higheredhottakes.com/episodes/003...
Personalization in #HigherEd is so badly misunderstood. Here's what I think about it.
🎙️ Episode 002 - Personalize This! - is out now.
#HEMarCom #HEMktg
higheredhottakes.com/episodes/002...
It’s alive! I finally got @higheredhottakes.com stood up. First episode is out on your podcatchers. I’d love to hear what you think. higheredhottakes.com
#HEMarCom #HigherEd
Launching April 15, 2025. Podcast, newsletter, #HEMarCom community amplifier. Let's challenge the discourse and make better decisions — together.
Subscribe at higheredhottakes.com
#HigherEd #HigherEdMarketing
In my experience, private equity ruins everything. They don't reinvest in their services or products; they just squeeze and squeeze until there's nothing left.
#HEMarCom leaders should think twice before choosing one of the big names. Especially if they're interested in longevity.
Old timey pier binoculars with a knob that reads Turn to Clear Vision. It's slightly askew. Also text overlay that reads Higher Ed Hot Takes Issue #70
#HigherEdHotTakes Issue 70 went out to newsletter subscribers yesterday, and it's now live for everyone to read.
The AI bubble #HigherEd has hitched its wagon to may be about to burst. So what can we do about it? #HEMarCom #AI
bravery.co/newsletter/t...
Just increased a university's Lighthouse Speed Index by 83%. I don't get why institutions ignore this stuff. Their conversion rates are going to increase and their search visibility is going to go up. Not to mention it was *cheap* and I finished the work in less than 2 weeks.
#HEMarCom #HigherEd
If you want to hear me talk about #HigherEd and what I think we get wrong in #HEMarCom + how we should fix it... I think this was a great conversation on the EdTech Connect Podcast. And we really get into it.
But that got me thinking about how #HEMarCom staff are currently operating + the mandates on them. We're all obsessed with AI tools and how to make them work for us. And that,
1. Keeps us from telling the #HigherEd story.
2. It arguably makes the storytelling worse.
Random #HEMarCom thought. Today in @chronicle.com's newsletter this quote from Yale leadership was included:
“There was widespread recognition that higher education needs to do a better job of telling its own story, and not lose the narrative to misinformed and misguided critics”
💯 totally agree
Beware the AI snake oil salespeople, is all I’m saying. Talk to multiple people about how and where to implement AI in your institution before dropping cash on tools. I'm a critic, but I am not a skeptic. #HEMarCom
Once upon a time @jsstansel.bsky.social and I had a podcast called Thought Feeder. We've revived it for an emergency 2025 Social Media Outlook convo. Available wherever you get pods, or from our 'ol website. #HESM #HEMktg #HEMarCom #SMM
thoughtfeederpod.com/podcast/2025...
If you ever feel a bit foggy about all these new terms vendors use when talking about their AI products, @joelgoodman.co is here to help. Issue 69 of #HigherEdHotTakes is in inboxes now. (or you can read online.
#HEMarCom #HEMktg #HigherEd
bravery.co/newsletter/g...
New #HigherEdHotTakes scheduled for Monday morning. @joelgoodman.co is #Here4You, taking all the AI terminology vendors throw around and explaining what it means. If you're not subscribed then... ¯\_(ツ)_/¯
bravery.co/newsletter
#HEMktg #HEMarCom
Video series share card with my face on it and a bunch of arrows pointing up. It's titled, "Lessons in Leadership: Navigating Imposter Syndrome with Joel Goodman" and it's on the Enrollify podcast network.
I got to talk about imposter syndrome with @carriehphillips.bsky.social a few weeks ago. How do I deal with something I've never experienced? (jk)
It's 3ish minutes. Have a watch. www.enrollify.org/podcasts/les...
@enrollify.bsky.social #HEMarCom #HEMktg #Leadership
Also, something can be really well done but entirely inappropriate for the intended audience. I know how to hold those two things, but there's a weird sunk cost fallacy effect in #HEMarCom that makes us emotionally pained when what we've spent so much time on isn't working.
Maybe #HEMarCom?
