Latest posts tagged with #InformedInIndia on Bluesky
India’s supplement ecosystem is evolving across sport, protein and manufacturing.
INFORMED supports this growth through independent testing and verification – protecting athletes, supporting brands and strengthening manufacturers.
#WeTestYouTrust #InformedInIndia
Consumers want clarity.
64% want access to detailed product information. 61% prioritise transparency and clearer labels.
Transparency supports informed choices.
Connect with us at Vitafoods India, and visit us at Booth L26 if you're attending 11-13 February!
#WeTestYouTrust #InformedInIndia
Safety matters.
Independent testing found that 18% of supplement samples in India failed to meet safety standards.
Ongoing verification helps support product integrity.
#WeTestYouTrust #InformedInIndia
Regulatory expectations are rising.
30% of Indian brands report challenges meeting updated compliance standards.
Independent verification helps brands go beyond minimum requirements and build confidence.
#WeTestYouTrust #InformedInIndia
India’s sports nutrition market is growing fast – and trust matters.
40% of Indian consumers say they’re willing to pay more for products that promote health and wellness.
Independent verification helps build confidence in a crowded market.
#WeTestYouTrust #InformedInIndia
Protecting clean sport goes beyond athlete testing.
Supplements remain a recognised source of inadvertent anti-doping risk – making independent verification more important than ever.
https://ow.ly/bfeF50Y8vAe
#WeTestYouTrust #InformedSport #InformedInIndia
Recent enforcement activity identified around 200 supplement products as non-compliant with food-safety legislation.
Regulation sets the baseline. Independent verification strengthens confidence.
#WeTestYouTrust #InformedInIndia
India has topped the global anti-doping violations list for the third year in a row.
Many cases are unintentional – often linked to supplement use and undisclosed ingredients.
Independent verification helps athletes reduce risk and make safer choices.
#WeTestYouTrust #InformedInIndia
“For a small brand, Informed Choice certification has been a game changer.”
Origin Nutrition is an India-based supplements brand using independent certification to build trust, transparency, and credibility in a fast-growing market.
#WeTestYouTrust #InformedChoice #InformedInIndia #OriginNutrition
Around 8% of anti-doping rule violations are linked to supplement use – with most cases unintentional.
As India prepares for major international sporting events, strengthening anti-doping systems and athlete protection is increasingly important.
#WeTestYouTrust #InformedInIndia
India’s supplement market is scaling rapidly – and trust matters more than ever.
Independent data continues to highlight quality and compliance challenges across the market, reinforcing the need for robust, transparent assurance.
https://ow.ly/g7Q350Y4sAT
#WeTestYouTrust #InformedInIndia
Trust matters in growing supplement markets.
Independent research into protein supplements sold in India found that 14% of samples contained harmful aflatoxins, while 8% showed traces of pesticide residue.
#WeTestYouTrust #InformedInIndia
NADA India advises athletes to exercise caution when using supplements.
Guidance highlights that products may contain prohibited substances not listed on the label – increasing the risk of inadvertent anti-doping rule violations.
#WeTestYouTrust #InformedInIndia
