sariah stands next to a large projection screen displaying her presentation. Her study is about AI as qualitative coders at the Decision Sciences Institute (DSI) 2025 Annual Conference in Orlando, Florida. The conference theme , “Revolutionizing Decision-Making: Technology and Human Collaboration” , aligned closely with her work. For the past few years, Saríah has been examining how effective AI can be in qualitative data analysis, and her collaboration with Ruben Pacheco from Universidad Espíritu Santo of Ecuador applies these insights to support marketing researchers from a business perspective. 📊🤖✨
Sariah stands smiling in the lobby of the 2025 DSI Annual Conference venue, wearing a conference badge. Above her head is a large blue welcome banner that reads “Welcome to 2025 DSI Annual Conference , Revolutionizing Decision-Making: Technology and Human Collaboration.”
Sariah stands beside a large projector screen while presenting her study. She is explaining the methods section, describing how prompting ALMs are used for AI coding with binary outcomes, and how training sessions involve human coding with binary outcomes. Both sources feed into the study’s analysis and interpretation.
ITLS PhD student Saríah López-Fierro presented her AI-as-coder research at DSI 2025 in Orlando. 🤖📊
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