Sampson stands beside a presentation slide titled “A New Paradigm: Critical-HCI.” He is pointing towards the screen while speaking. The slide critiques the traditional UX paradigm, raising questions like “Is the user the best starting place?” and “Who gets silenced?” It advocates for experiential liberation over optimisation, plural and cooperative experiences, and rejecting consumer centrality in favour of broader, social and cultural contexts.
Sampson urges a rethink of #UX in public services: less about optimisation, more about liberation.
Current models centre ideal users, sidelining others. Time to design for complexity, cooperation, & shared experience not just efficiency.
#LiberatoryDesign #HCID2025 #TonySampson #DesignJustice
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