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#MediaMixModeling

Latest posts tagged with #MediaMixModeling on Bluesky

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Posts tagged #MediaMixModeling

@pymc-labs.bsky.social

1 week ago

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MMM SKILLs by juanitorduz · Pull Request #2354 · pymc-labs/pymc-marketing Add initial MMM skills. 📚 Documentation preview 📚: https://pymc-marketing--2354.org.readthedocs.build/en/2354/

LLMs give surface-level MMM advice

So we built AI skills for pymc-marketing that know how to set priors, handle adstock carryover, and run budget optimization.

They ship with the repo and work in #Cursor/#Claude
👉Github Repo: dub.link/e5qeoQE

#PyMC #MediaMixModeling

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@marketingnews.bsky.social

4 months ago

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Newton Research launches agentic AI analytics app within Snowflake for advertising measurement Newton Research integrates specialized marketing measurement agents with Snowflake Cortex AI on November 4, enabling brands to run media mix modeling and incrementality analysis directly within secure data environments.

Newton Research launches agentic AI analytics app within Snowflake for advertising measurement #AIAnalytics #AdvertisingMeasurement #DataDriven #MediaMixModeling #IncrementalityAnalysis

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4 months ago

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Newton Research launches agentic AI analytics app within Snowflake for advertising measurement Newton Research integrates specialized marketing measurement agents with Snowflake Cortex AI on November 4, enabling brands to run media mix modeling and incrementality analysis directly within secure data environments.

Newton Research launches agentic AI analytics app within Snowflake for advertising measurement #AIAnalytics #AdvertisingMeasurement #DataDriven #MediaMixModeling #IncrementalityAnalysis

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