Retrospective on My AmazonDE Quest in Late 2025 & Wishes for 2026
It all started on the 28th of September, 2025, when I was searching for the Loki TV series on Blu-ray. As always, the search engines pointed me to AmazonDE—and when I followed the link, I was stunned. Why? Because the main actor’s name was misspelled. Instead of Tom Hiddleston, they had him listed as “Hiddlestone.”
I posted this on X, and @AmazonHelp quickly jumped in, promising to fix it. While I was speaking with them, I found two more listings with the same misspelling. I flagged those as well…but in the end, only one was corrected: the limited edition steelbook of Loki – Staffel 1.
A month later—life having kept me busy—I returned to AmazonDE to see if anything had changed. Of course, nothing had. So I started to dig deeper into their catalogue, and what I found was genuinely concerning. Mr. Hiddleston’s surname was misspelled in at least twelve listings, some of them dating back over a decade.
And it wasn’t just him. I found other actors affected too: Samuel L. Jackson, Chris Evans, Scarlett Johansson, Jeremy Renner, Robert Downey Jr., and Laurence Fishburne.
Each finding was documented in my online spreadsheet and also reported to AmazonDE, but no action were taken to correct any of them.
One day, I wondered: do other retailers have the same error? What I found next shocked me. On another major German retailer’s site—Thalia—I discovered that almost their entire catalogue of Mr. Hiddleston’s work also listed him as “Hiddlestone.”
I contacted Thalia on a Saturday evening. They replied before midnight that same day, promising to investigate—and they did. Within 48 hours, they had corrected their entire catalogue. They also informed me the error came from their distributor, which they later informed me to be LEONINE. I contacted LEONINE directly and received a generic response claiming their system was clean, and that the issue must lie with Amazon.
As of today, it’s been 94 days, and AmazonDE still hasn’t acted. Even @AmazonHelp’s dismissive response—calling it just “an extra ‘e’”—feels disrespectful. Disrespectful to the actor whose name they can’t be bothered to spell correctly. And that same actor, mind you, is currently being promoted by Amazon Prime Video for the upcoming season of The Night Manager. The hypocrisy is staggering.
Let’s be clear: these aren’t just names. These are people. People who worked relentlessly to turn their names into something recognised by audiences and respected by the industry. For many of them, it took years of effort, rejection, self-doubt, frustration, and perseverance to get where they are. The absolute bare minimum is to spell their names correctly.
And if you’re wondering why I’m doing this, the answer is simple:
Because I refuse to look the other way when I see something wrong.
Because I won’t let a massive corporation claim they support the very talents they profit from—while showing they can’t even respect their names.
And I do it because it feels right.
My biggest hope for 2026—especially for January—is that AmazonDE will finally be held accountable. That either the Verbraucherzentrale (Germany’s consumer protection organisation) or Disney Germany will apply pressure, and those errors will finally be corrected.
And when that day comes, my handcrafted relic will stand proudly as a symbol of this entire quest: that names matter.
And with a bit of luck, I’ll be able to hand over The Ultimate Infinity Stone – The Hiddlestone to its rightful owner, Mr. Hiddleston himself. Or at the very least, to someone close to him—someone I can trust will deliver it safely. (Because no, I don’t trust postal services either.)
And then?
Then I’ll sit down, have a nice cup of tea, and rest…
Until the next quest calls.
So a Happy New Year to you all.
May 2026 be the year when the impossible becomes possible.
Because one voice can make a difference.
It's #NewYearsEve and I decided to look back over the past 3 months and share my thoughts about my little quest and my hopes for 2026 with you all.
#Namesmatter #RespecttheArtist #GloriousTypo #TheUltimateInfinityStoneTheHiddlestone #Hiddlestone #TheHiddlestoneArtefact #AmazonDE #TomHiddleston