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#SAB130

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Posts tagged #SAB130

@dailymaverick.co.za

10 months ago

Preview

How Beer Sponsorship Has United South Africans Through Sport for Decades I remember when we first won the Rugby World Cup in 1995, how I felt, the euphoria that permeated through the TV screens across the country. The pride, the joy, the depth of emotion, even today it is still a very vivid memory. Another fond memory was the 2009 Tour of The British and Irish Lions. I was in the stadium, hosting SAB customers. The Castle Lager never tasted better than on that sunny afternoon! At the Castle Lager activation area, I bumped into some close friends from university, and I was so proud to be part of the team that brought this special rugby tour to South Africa.

SPONSORED CONTENT: For 130 years, SAB has backed more than teams—it’s backed communities, unity, and the future of SA sport.

A must-read on the power of authentic sponsorship.

#SAB130 #SportForChange #GrassrootsToGlory #CommunityPride

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@dailymaverick.co.za

10 months ago

Preview

Forever Committed: For 130 Years, SAB’s Legacy Is South Africa’s Story In a country as complex and extraordinary as South Africa, few companies can say their history is bound as tightly to the nation’s progress as ours. 130 years ago, South Africa was a land of possibility, booming with gold, bursting with change, and bracing for a new century. That same year, in 1895, a brewer named Charles Glass started something small in Johannesburg that would go on to become something much bigger: a business rooted in South African soil, shaped by South African people, and built to serve South African communities.

SPONSORED CONTENT: 130 years of brewing more than beer — SAB is proudly part of SA’s story.

See how we’re building an inclusive future.

#SAB130 #ForeverCommitted #LocalImpact #SAlegacy #CheersToProgress

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