summary of panel, which won't all fit in alt text: Over the past decade, there has been increased scholarly attention to how audiences, and particularly fans, have been incorporated into media industry practices. This has predominantly centered on the fans and practices that are most often industrially and socially sanctioned--heterosexual, cisgender white men and their habits of merchandise collection and canon-formation. This panel challenges this hegemonic focus by interrogating the dynamics between media industries and fans of femslash (typically woman/woman) relationships, whose affective and creative engagements disrupt conventional paradigms of fandom. First, this is a question about how queer fan content becomes formal industry content. Second, the panel examines how industry actively engages queer fans, or even seeks them out. Third, the panel considers how, departing from the history of antagonistic relationships with industry, some queer fans seek out industry validation of their interpretations of source texts. Fourth, the papers take up the question of whether and how fan-industry relationships shed light on how queerness itself is normalized in culture. Through four interdisciplinary case studies, we examine how queer fans navigate, subvert, and reconfigure industrial forces and opportunities to claim visibility and agency, seeking to broaden how we make sense of the relationships fans have with industry through the particular case of fans of lesbian content.
at #scms26, @emcoccia.bsky.social Julie Levin Russo, Jamie J. Zhao, and i will be presenting "From Margins to Markets: Lesbian-Oriented Fandom and the Media Industries"!