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“Assuming all customers are the same leads to poor design.” Insight from #SAM2025 as Kim Kariuki guides the session on “Segmenting for success.” This session helps providers define, analyze, design & refine solutions that truly fit diverse customer needs.

#SegmentingForSuccess #InclusiveFinance

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“Assuming all customers are the same leads to poor design.” Insight from #SAM2025 as Kim Kariuki guides the session on “Segmenting for success.” This session helps providers define, analyze, design & refine solutions that truly fit diverse customer needs.

#SegmentingForSuccess #InclusiveFinance

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