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Council Bluffs CVB reports $336 million in visitor spending for county in 2023; launches ‘UnleashedCB’ brand Mark Ackman, executive director of the Council Bluffs Convention & Visitors Bureau, briefed supervisors on fiscal year 2025 tourism metrics, a new brand (doing business as UnleashedCB), marketing results and event-driven hotel nights; the board received the annual report and heard that digital advertising and event promotion drove recent gains.

Pottawattamie County is buzzing with excitement as visitor spending soars past $336 million in 2023, and the Convention and Visitors Bureau unveils its dynamic new brand, UnleashedCB!

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#PottawattamieCounty #IA #UnleashedCB #EventPromotion #DigitalMarketing #TourismEconomics

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