Blog from #CommsCon18 yesterday, it’s hard not to be impressed by @cision’s vision and drive. wadds.co.uk/blog/2018/11/6/cision-ta...
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#commscon18
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Write up from #CommsCon18 > @Cision takes aim at integrated PR workflow to unlock earned media investment https://wadds.co/2z4lO6b #PR #tools #workflow #AIinPR
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Silence has a price. If you don’t define yourself, others will. @CraigOliver100 takes a shot a business community and professional communicators for silence during #Brexit referendum in UK #commscon18
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Brexit is nothing as compared with AI, climate change and China. Issues all largely being ignored in UK says @CraigOliver100 #commscon18
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Telly is a place where the late middle age hang out says @CraigOliver100, cites average age of viewers by channel #commscon18
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Too many organisations use social media for marketing but not PR, says @CraigOliver100 #commscon18
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How doEs @Cision measure PR that earns reputation, that sits at the top of the funnel, rather than the bottom? #CommsCon18
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Cision funnel attribution compelling mean of measurement but requires cookies dropping on earned sites #CommsCon18
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Promise of Cision Cloud as integrated workflow is compelling but lesson from #AIinPR and #PRstack is tool usage in PR is fragmented, standalone solutions and Excel docs stitched together #CommsCon18
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Kevin @Akeroyd reckons earned is 0.5% of overall media spend. Want to believe it, would love to know source #CommsCon18
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Three challenges for earned media, cited by @Akeroyd
✅ Attribution of outcome from earned media
✅ Influencer management
✅ Silos within organisations preventing ZMOT for earned
#CommsCon18
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Cision management team made up of former paid media execs seeking to solve for earned media, says @Akeroyd #CommsCon18
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Moving quickly on to attribution models for earned media, and understanding influencers #CommsCon18
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Measurement fundament issue of earned media says @Akeroyd, cites @prweekuknews research, top issue called out by senior communicator #CommsCon18
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Earned media never so important but never less underserved by investment by organisations, says @Akeroyd #CommsCon18
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Brief history of adtech by @Akeroyd, earned left behind, underserved opportunity #CommsCon18
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There can be no doubt of the might of the @Cision juggernaut. Packed out event, impressive #CommsCon18
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