Most local firms are still writing for yesterday's Google – stuffing keywords, chasing rankings, hoping someone clicks through.
But in 2026, search is driven by AI. ChatGPT, Perplexity, Google's AI Overviews – they're not just listing ten blue links anymore. They're reading your site, deciding if you're credible, and either surfacing you as the answer or skipping you entirely.
fecking creative
Intelligence drives search. Will you keep up?
Most local firms still write for yesterday's Google. But in 2026, AI decides who gets surfaced – and vague, keyword‑stuffed sites don't make the cut.
If your content doesn't explain who you help and how, you're invisible.
#AISearch #feckingcreative