#lifetimevalue

@moneymindedfunk.bsky.social

5 days ago

You’re treating every ₹100 sale like a win? Focus on lifetime value. If a customer spends ₹100/month on your tea shop, that’s ₹1,200 a year. Build habits, not one‑time deals. #LifetimeValue #MoneyMindset #FinancialFreedom

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Innovisor

@innovisor.bsky.social

1 month ago

Employee Lifetime Value is not linear. ⤵️⤴️

It starts slow, builds through connection, and drops when networks fail.

Network interventions accelerate onboarding, increase value-add and retention.

#lifetimevalue #valuecurve #organizationalnetworkanalysis #HR #peoplefirst

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@moneymindedfunk.bsky.social

1 month ago

Got a $50 sale? That’s the tip of the iceberg. Real profit is how many times the customer comes back in a year. If they hit 3× a month, that’s $180 a year, not $50. Track repeat visits, not single sales. #CashFlow #LifetimeValue

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jiVoice

@jivoice.bsky.social

3 months ago

Understanding Unit Economics: Guide to Profitability The Most Important Metric You're Probably Ignoring Let's talk about growth. It's the holy grail for every founder, marketer, and CEO. We chase it, we report on it, we celebrate…

Understanding Unit Economics: Guide to Profitability #saasuniteconomics #ltvtocacratio #ecommerceuniteconomics #contributionmargin #financialmodeling #businessprofitabilitymetrics #whatisuniteconomics #lifetimevalue #customeracquisitioncost #scalingabusiness

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DoubleDome Digital Marketing

@doubledomedm.bsky.social

4 months ago

The secret to sustainable growth? Building an indispensable content library that transforms one-time buyers into the loyal 5-Year Customer. 📚🔑

🔴LEARN MORE:🔴 www.doubledome.com/blog/search-engine-optim...
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#LifetimeValue #B2BMarketing #CustomerSuccess

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Marketing News

@marketingnews.bsky.social

5 months ago

Airbnb unveils advanced lifetime value framework to measure listing performance Airbnb announced March 26, 2025, a sophisticated approach to calculating listing lifetime value that incorporates cannibalization effects and marketing interventions, setting new standards for platform measurement.

Airbnb unveils advanced lifetime value framework to measure listing performance #Airbnb #LifetimeValue #MarketingStrategy #ListingPerformance #DigitalMarketing

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PPC Land

@ppc.land

5 months ago

Airbnb unveils advanced lifetime value framework to measure listing performance Airbnb announced March 26, 2025, a sophisticated approach to calculating listing lifetime value that incorporates cannibalization effects and marketing interventions, setting new standards for platform measurement.

Airbnb unveils advanced lifetime value framework to measure listing performance #Airbnb #LifetimeValue #MarketingStrategy #ListingPerformance #DigitalMarketing

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Stacey Chillemi | The Advisor Podcast

@staceychillemi.bsky.social

6 months ago

Emotional Marketing—Convert Customers Fast If 80% of buying decisions are emotional, why are you still leading with features? On this episode of The Advisor, host Lisa Urbanski sits down with Jean Pierre Lacroix (author of Think Blink) to unpack Tenet 3 & Tenet 4 of his book Think Blink—how emotion-first storytelling and precision personas create instant resonance and repeat revenue. We dive into the neuroscience of attention, AI-driven persona building, and designing “belonging experiences” that meet customers across every life stage. What you’ll learn: 🫶 Emotion > Information (Tenet 3): Craft story arcs (context → conflict → resolution) that stick faster than facts. 🤝 Persona Precision (Tenet 4): Go beyond demographics to psychographics, behaviors, and moments that matter. 🌐 AI that serves humans: Use sentiment analysis & wearables ethically to refine offers your audience actually wants. ✅ From CLV to TLV: Build for longer lifecycles and total life value in an era of longevity and rapid change. 👀 All-senses branding: Activate sight, sound, scent, and touch to deepen memory and meaning. 📝 Trust by design: Create a clear data-for-value exchange that earns consent—and loyalty. Ready to “Think Blink” and turn attention into attachment? Hit PLAY to learn how today! 📖 Grab the book https://www.amazon.ca/ThinkBlink-Manifesto-Creating-Emotional-Connections-ebook/dp/B0F9PY6FJD 📲 Connect with JP at http://www.linkedin.com/in/jeanpierrelacroix/ 🔗 Explore Jean-Pierre's work & services at http://www.sld.com/

📣 New Podcast! "Emotional Marketing—Convert Customers Fast" on @Spreaker #ai #branding #creativity #customerjourney #dataprivacy #emotion #empathy #ethics #lifetimevalue #loyalty #marketing #neuroscience #personalization #personas #retention #segmentation #sensorymarketing #staceychillemi

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Stacey Chillemi | The Advisor Podcast

@staceychillemi.bsky.social

6 months ago

Emotional Marketing: Convert Customers Fast If 80% of buying decisions are emotional, why are you still leading with features? On this episode of The Advisor, host Lisa Urbanski sits down with Jean Pierre Lacroix (author of Think Blink) to unpack Tenet 3 & Tenet 4 of his book Think Blink—how emotion-first storytelling and precision personas create instant resonance and repeat revenue. We dive into the neuroscience of attention, AI-driven persona building, and designing “belonging experiences” that meet customers across every life stage. What you’ll learn: 🫶 Emotion > Information (Tenet 3): Craft story arcs (context → conflict → resolution) that stick faster than facts. 🤝 Persona Precision (Tenet 4): Go beyond demographics to psychographics, behaviors, and moments that matter. 🌐 AI that serves humans: Use sentiment analysis & wearables ethically to refine offers your audience actually wants. ✅ From CLV to TLV: Build for longer lifecycles and total life value in an era of longevity and rapid change. 👀 All-senses branding: Activate sight, sound, scent, and touch to deepen memory and meaning. 📝 Trust by design: Create a clear data-for-value exchange that earns consent—and loyalty. Ready to “Think Blink” and turn attention into attachment? Hit PLAY to learn how today! 📖 Grab the book https://www.amazon.ca/ThinkBlink-Manifesto-Creating-Emotional-Connections-ebook/dp/B0F9PY6FJD 📲 Connect with JP at http://www.linkedin.com/in/jeanpierrelacroix/ 🔗 Explore Jean-Pierre's work & services at http://www.sld.com/

📣 New Podcast! "Emotional Marketing: Convert Customers Fast" on @Spreaker #ai #branding #creativity #customerjourney #dataprivacy #emotion #empathy #ethics #lifetimevalue #loyalty #marketing #neuroscience #personalization #personas #retention #segmentation #sensorymarketing #staceychillemi

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The Agile Operator

@theagileoperator.bsky.social

8 months ago

Revenue isn’t just acquisition—it’s retention × longevity.
Elevate your CLTV strategy to maximize customer impact.

🔗 Learn more: agile-operator.com/customer-lif...

#CustomerRetention #LifetimeValue #SaaSFinOps #AgileOperator

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Analytickit

@analytickit.bsky.social

2 years ago

📈💎 Predict the lifetime value of your users with precision using Cohort Analysis. Focus your marketing efforts on the most promising segments to maximize engagement and profitability. A game-changer for resource allocation! #LifetimeValue #StrategicMarketing

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Peter Fader

@faderp.bsky.social

4 years ago

It’s great that some car owners now display their #LifetimeValue. Here is a low-value owner (and a low-value car):

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Peter Fader

@faderp.bsky.social

5 years ago

Let's Talk Loyalty The Let’s Talk Loyalty podcast is the no. 1 resource for ...

Required weekend listening: "Let’s Talk Loyalty" (#64) with Paula Thomas and @d_mccar. Great coverage of #CustomerCentricity, #LifetimeValue, & #CusotmerBasedCorporateValuation
http://letstalkloyalty.com/

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Peter Fader

@faderp.bsky.social

6 years ago

We're off to a great start with @google's Australia /NZ team and clients, helping them think about #CustomerCentricity and #LifetimeValue.

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Peter Fader

@faderp.bsky.social

7 years ago

403 Forbidden

Nice comprehensive analysis of #LifetimeValue for an airline: www.diva-portal.org/smash/get/diva2:1234459/...

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Peter Fader

@faderp.bsky.social

7 years ago

New All-Access Plan by @lyft is very interesting. I'd love to see the data underlying the pricing decision. $299/month seems too high, but a proper #LifetimeValue analysis would bring a lot of clarity to it.

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Peter Fader

@faderp.bsky.social

9 years ago

I think you are missing lifetime value calculations. If your goal is to get people to click through on social ...

Interesting piece by @Ednever: http://bit.ly/2knOZdJ The antidote to #FakeNews is a focus on #LifetimeValue.

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Peter Fader

@faderp.bsky.social

9 years ago

New site for @ZodiacMetrics: http://www.zodiacmetrics.com/ Lots of content about #LifetimeValue, #CustomerCentricity, & #PredictiveAnalytics

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