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The UK Supreme Court ruled against plant‑based producer Oatly who was defending their use of the word “milk” to market some of its oat‑based drinks in Britain. 🥛🚫

veganfta.com/articles/2026/02/26/oatl...

#oatly #oatmilk #plantbased

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Oatly en de strijd om 'melk' Oatly mag het woord ‘melk’ en de term ‘Post Milk Generation’ in het Verenigd Koninkrijk niet meer gebruiken om zijn plantaardige dranken te marketen. Dat…

Van 'nepzuivel' naar moderne lifestyle-keuze www.foodlog.nl/artikel/oatl... #oatly #zuivellobby #zuivelnamen #europeesparlement #melk #havermelk #haverdrank #amendement171

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Social media mocks the 'milk' ban with humorous rebranding and global differences, showing indifference to legal details

#OatMilk #Oatly #Vegan

Read More: www.ibtimes.co.uk/oatly-banned...

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Oatly loses long-running 'milk' battle with dairy lobby The plant-based drink maker can no longer use the term 'milk' to market its products.

I read an article on #Oatly losing the court case on the word "milk".
The article also mentioned "veggie burger" under the same rules.

Milk and Burger are clearly used for the foodstuff, not the source.

Would you like some oat water with your veg disc?

www.bbc.co.uk/news/article...

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having tried to find the #dairy legislation and it’s exclusions
Here’s a summary apps.fas.usda.gov/newgainapi/a...
And here’s the original legislation as i understand it
Annex xii
eur-lex.europa.eu/eli/reg/2007...
Exclusions
www.legislation.gov.uk/eudn/2010/79...
#oatly #law

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Poster on wall of tube/underground/metro in London UK, blurred communters in foreground. White background and black text on poster saying: 'It's like milk but made for humans'

Poster on wall of tube/underground/metro in London UK, blurred communters in foreground. White background and black text on poster saying: 'It's like milk but made for humans'

Pretty sure this was an #Oatly advert I saw in the Tube in London in November 2018...

As someone who breastfed two humans I found it obnoxious even then.

Fine with me if they get chucked out the dairy aisle in supermarkets.

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In other news, bicycles can't be sold as cars, tomatoes can't be sold as washing machines, and Kier Starmer can't be sold as a competent leader
#Oatly #milk #Starmer #bleedingobvious

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Their reasoning on the second ground is not compelling either. Here, they argue that the slogan does not 'clearly' characterise a milk-free product. But any dictionary makes clear that 'post‘ means ‘after‘. In other words, the judges are saying that ‘post‘ does not clearly mean ‘post'.
#oatly #vegan

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It’s all good publicity for #Oatly. Personally I use oat milk powder to avoid the costs, environmental & economic, of transporting what is largely water.

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Oatly voor het eerst volledig jaar winstgevend Key takeaways Oatly, ’s werelds grootste producent van haverdranken heeft vandaag zijn jaarresultaten voor 2025 bekend gemaakt. De Zweedse drankenproducent heeft het afgelopen jaar een belangrijke mijlpaal behaald. Voor het eerst is het bedrijf een volledig jaar winstgevend geweest. Volgens de CEO van het bedrijf Jean-Christophe Flatin zijn de resultaten het gevolg van de herstructurering […]

Oatly voor het eerst volledig jaar winstgevend #Oatly #Haverdrank #Duurzaam #Winstgevend #FoodNews

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Oatly rentable pour la première fois sur une année complète Principaux renseignements Oatly, le plus grand producteur mondial de boissons à base d’avoine, a annoncé aujourd’hui ses résultats annuels pour 2025. Le producteur suédois de boissons a franchi une étape importante au cours de l’année écoulée. Pour la première fois, l’entreprise a été rentable pendant toute une année. Selon le PDG de l’entreprise, Jean-Christophe Flatin, […]

Oatly rentable pour la première fois sur une année complète #Oatly #boissonsvegetales #avoine #rentabilité #entrepreneuriat

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🙄 #Oatly

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Stop the Presses: Supreme Court Rules Consumers Apparently Confused by Oats – Douglas Ireland

The Supreme Court thinks we are all confused by "oat milk" but somehow cope with "baby oil" and "fish fingers". 🙄

My latest post on why the Oatly trademark ruling is a win for Big Dairy and a loss for common sense.

Read here: ⤵️

#Oatly #PlantBased #DairyFree #UKSupremeCourt

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Original post on mstdn.social

#Oatly wurde vom höchsten britischen Gericht untersagt, den Slogan "Post Milk Generation" ("Nach-Milch-Generation") zu verwenden - mglw. auch, weil er das Wort #Milch enthält.

Lt. Oatlys Anwälten gehe aus der Wortmarke klar hervor, daß die Produkte keine Milch enthielten.

Anwälte von #DairyUK […]

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@roastinghouse Yup, great example of The Streisand Effect in action there lol

#OatMilk #Oatly

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Don’t forget to watch
this 👇 brilliant video!

#Psychology #Power
#Normal #Outcast
#Vegan #VeganSausage
#Oatmilk #Oatly
#Supression

bsky.app/profile/bmhu...

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Original post on mastodonapp.uk

The best #milk you can put in #coffee is #oatmilk. It's creamy, froths well, and if bought gluten-free, pretty much avoids all allergies.

Despite UK supreme court saying the slogan "Post Milk Generation" by #Oatly* can't be used because dairy farmers whined that not everyone likes cow lactose […]

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Oatly banned from using word ‘milk’ to market plant-based products in UK Swedish company claims ruling is anti-competitive and ‘solely benefits Big Dairy’

Apparently if a product is not derived from the torture and slaughter of fellow sentient beings it can’t be marketed as 'milk' or 'cheese'.
So please msm tell the gory truth about dairy production
#oatly #dairy #govegan #animalliberation

www.theguardian.com/business/202...

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Oatly loses long-running 'milk' battle with dairy lobby The plant-based drink maker can no longer use the term 'milk' to market its products.

I don't GAF what the cruel #dairy industry thinks about their precious business suffering on who 'owns' a 4 letter word. I'm still drinking #Oatly.

Talk to me again when they stop separating male calves from their mums, & disposing of mums when no longer profitable.

www.bbc.co.uk/news/article...

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#Hafermilch #BaristaHafer

Fasse es kurz zusammen.

Ab heute kaufe ich keine Hafermilch des bekanntesten Produzenten ( #OATLY )

Weil ich mir jetzt zum zweiten Mal eine oxidiere Packung gekauft habe.

Mir von der ersten den Magen verdorben habe (nicht lustig)

Jetzt ist Feierabend 🤢🙄o🙈

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better-experience.blogspot.com/2026/01/95-d...

EF #EDUCATION #OATLY 2025
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#SMIT #ACHTERNAAM
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#WITTERSTRAAT 5
aepiot.ro/advanced-sea...
aepiot.com

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1/7
It’s happening again. 📉

Years ago, the Swedish dairy lobby sued Oatly. They banned them from saying oat milk was better for the planet. 🇸🇪🚫

Oatly’s response? They printed the lawsuit on the packaging. Sales tripled. 🚀
#MarketingStrategy #Oatly #Disruption

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Oatly Plans to Turn Oat Residue Into Renewable Energy Instead of Pig Feed Swedish vegan milk brand Oatly plans to stop selling oat residue to pig farms, looking instead to new food products and renewable energy.

"Wow no cow". Maar nog wel veeindustrie.

Het meest irritante van #Oatly #havermelk vind ik de flauwe grappen op de pakken. Omdat ik op die plek wil lezen hoe het bedrijf de uitperste haver wil gebruiken voor mensenvoedsel in plaats van varkensvoer.

#transparantie
www.livekindly.com/oatly-oat-re...

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Modern supermarket display filled with chilled product vegan snacks and ready-to-eat meals to dairy items, juices, sauces and spreads.

stock.adobe.com/contributor/...

#Vegan #Violife #Oatly #Alpro #Bio #Organic #HealthyFood #SupermarketDisplay #GroceryStore #FoodBrands #FreshSection

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Modern supermarket display filled with chilled product vegan snacks and ready-to-eat meals to dairy items, juices, sauces and spreads.

stock.adobe.com/contributor/...

#Vegan #Violife #Oatly #Alpro #Bio #Organic #HealthyFood #SupermarketDisplay #GroceryStore #FoodBrands #FreshSection

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Chilled supermarket shelf filled with yogurts, probiotic shots, flavored milk, oat drinks, kefir, vegan options

stock.adobe.com/contributor/...

#DairyDrinks #YogurtDrinks #Probiotics #MilkAlternatives #OatMilk #Kefir #IcedCoffee
#Danone #Actimel #Müller #Oatly #Starbucks #Joya

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Goeiemorgen.
Tegenwoordig heet dat een flat white, dacht ik. Dat weet ik, omdat ik het al eeuwen zo drink. Het laatste decennium met #Oatly havermelk.☕

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Kleine Packungen Oatlys in einem Glas.

Kleine Packungen Oatlys in einem Glas.

Hier seht ihr Baby-Oatlys in einer Aufzuchtstation. Wenn sie auf einen Liter herangewachsen sind, werden sie in die freie Wildbahn entlassen. #Oatly #Vegan

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Burger King macht Kaffee tierleidfrei – Hafermilch wird Standard Burger King ersetzt ab sofort und zunächst in Österreich Kuhmilch durch den Oatly Haferdrink Baristamatic in allen Kaffees. Das Unternehmen folgt damit laut eigenen Angaben dem Ziel, das Kaffeeangebot nachhaltiger …
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Gespot op dinsdag 21 oktober 2025

GESPOT - Klimaatdoemdenken zou Oatly nekken www.foodlog.nl/gespot/2025-... #gespot #oatly #havermelk #haverdrank #plantaardig

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