Do You Need Social Media to Secure Press? | Media Finds You Here
In today’s media landscape, being discoverable online isn’t optional — it’s essential. On this episode of Unknown to Known, host Jamie Maglietta shares a candid LinkedIn Live conversation with Dustin Siggins, CEO of Proven Media Solutions, alongside insights from Renee Frojo and Simon Ostler. Together, they explore how traditional media is shifting, what journalists really look for in reliable sources, and why showing up on social media can make the difference between being overlooked and being called for press.
💡 You’ll learn:
- Why visibility online is now your “modern town square.”
- How experts, authors, and professionals can position themselves for earned media.
- Actionable ways to build authority before hiring a publicist.
🔗 Connect with the guests:
- https://www.linkedin.com/in/dustin-siggins/?utm_source=chatgpt.com
- https://www.linkedin.com/in/renee-lynn-frojo/?utm_source=chatgpt.com
- https://www.linkedin.com/in/simonostler/?utm_source=chatgpt.com
Watch more of this conversation on YouTube: https://youtu.be/R3Um63linPM?si=bJt10aDgmI-hu9SO
