Two versions of a folded greeting card. The top one demonstrates how the ink cracks apart when folded if scoring equipment isn't used. The bottom card was edited to add a white line down the middle. Technically the heavy paper still cracks, but since the ink isn't split apart, it really isn't noticeable.
In spite of telling a customer we don't have scoring equipment and any ink that isn't a super light shade would crack, they wanted to see it. Upon agreeing it's bad, I thought of a possible solution by intentionally creating a white line down the spine. Customer was happy. And I am happy that I can show this photo to future customers instead of printing a sample I know they won't like.
Spine crack and workaround
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flic.kr/p/2rAVT81
#print #paper #copy #spine #fold #ink #crack #solution #workaround #TalesFromThePrintShop