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Posts tagged #AdvertisingSpend

@mirabeltech.bsky.social
7 months ago
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Search Spend Trends: How GenAI Is Reshaping Ad Spend - The Magazine Manager New report reveals search advertising's spending decline as AI transforms discovery. See how marketers & advertisers are adapting strategies.

Publishers are seeing how generative AI is reshaping discovery in real-time, which now includes a 22% drop in search ad spend.

Read more about the spend trends 👇
www.magazinemanager.com/blog/search-...

#AdSpend #AdvertisingSpend #AI #AIsearch #genAI #MagazineManager #TipsForProfitablePublishing

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Patricia Clark
Patricia Clark
@patriciaclark.bsky.social
11 months ago
YouTube 12-Month Ad Spend Soars 20%, Could Go Higher YouTube had a leading 21% share of streaming minutes in 2024. Compared to just FAST platforms, YouTube is far ahead in streaming minutes, followed by Tubi with a 4% share and Roku with 3%.

MoffettNathanson says YouTube advertising revenue was up 20% to $34.87 billion, with non-advertising revenue (subscription/other), up 38% to $15.13 billion.

#youTube #advertising #digitaladvertising #adtech #streamingmedia #CTV #VOD #advertisingspend

www.mediapost.com/publications...

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Patricia Clark
Patricia Clark
@patriciaclark.bsky.social
1 year ago
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Oscars Ad Inventory Sold Out, Disney Says, With Pricing In Line With 2024 Advertising inventory for Sunday's Oscar telecast is sold out, Disney has confirmed, with pricing holding steady with 2024 levels.

Last night's Oscar inventory sold out...Rates for a 30-second spot commanded between $1.7 million and $2.3 million, according to a source familiar with negotiations.

#Oscars #Advertising #Advertisingspend #AcademyAwards #marketing #TVAdvertising #digitaladvertising

deadline.com/2025/02/osca...

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