#adtech

Kochava adds 6 partners to certification program, expanding beyond social giants Kochava's Certified Partners Program grows with LG Ad Solutions, InMobi, Digital Turbine, Jampp, Adikteev, and Appnext in March 2026, months after its December launch.

3 hours ago

ICYMI: Kochava adds 6 partners to certification program, expanding beyond social giants #Kochava #DigitalMarketing #AdTech #Partnerships #CertificationProgram

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WHOOP picks Viant as its CTV ad platform in a multi-year deal WHOOP selects Viant Technology as its DSP of Record for CTV advertising, targeting household-level precision and measurable business outcomes in a multi-year deal.

4 hours ago

ICYMI: WHOOP picks Viant as its CTV ad platform in a multi-year deal #WHOOP #Viant #CTVAdvertising #AdTech #DigitalMarketing

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WHOOP picks Viant as its CTV ad platform in a multi-year deal WHOOP selects Viant Technology as its DSP of Record for CTV advertising, targeting household-level precision and measurable business outcomes in a multi-year deal.

4 hours ago

ICYMI: WHOOP picks Viant as its CTV ad platform in a multi-year deal #WHOOP #Viant #CTVAdvertising #AdTech #DigitalMarketing

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IAB Europe explains agentic ad scaling - and why it's harder than it looks IAB Europe's Dimitris Beis breaks down agentic advertising infrastructure in a March 12 video, outlining three scaling levels, LLM risks, and what an ecosystem of autonomous ad agents would actually require.

7 hours ago

IAB Europe explains agentic ad scaling - and why it's harder than it looks #DigitalMarketing #AdTech #ProgrammaticAdvertising #MarketingInnovation #AdScaling

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IAB Europe explains agentic ad scaling - and why it's harder than it looks IAB Europe's Dimitris Beis breaks down agentic advertising infrastructure in a March 12 video, outlining three scaling levels, LLM risks, and what an ecosystem of autonomous ad agents would actually require.

7 hours ago

IAB Europe explains agentic ad scaling - and why it's harder than it looks #DigitalMarketing #AdTech #ProgrammaticAdvertising #MarketingInnovation #AdScaling

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FreeWheel plugs an MCP server into premium video ad deals, pilots with PMG FreeWheel launches AI agent infrastructure with an MCP server and Intelligence tools to automate premium video ad buying and selling, piloting with PMG's Alli platform.

8 hours ago

FreeWheel plugs an MCP server into premium video ad deals, pilots with PMG #FreeWheel #VideoAdvertising #AdTech #AIAgents #DigitalMarketing

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FreeWheel plugs an MCP server into premium video ad deals, pilots with PMG FreeWheel launches AI agent infrastructure with an MCP server and Intelligence tools to automate premium video ad buying and selling, piloting with PMG's Alli platform.

8 hours ago

FreeWheel plugs an MCP server into premium video ad deals, pilots with PMG #FreeWheel #VideoAdvertising #AdTech #AIAgents #DigitalMarketing

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Sweden fired Meta. Now everyone's watching. MCP adoption, IAB Sweden expels Meta, NBCU Olympics programmatic expansion, Trade Desk's AI bets, and Google search volatility define the week in ad tech.

21 hours ago

Sweden fired Meta. Now everyone's watching. #AdTech #Meta #DigitalMarketing #ProgrammaticAdvertising #MCP

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Sweden fired Meta. Now everyone's watching. MCP adoption, IAB Sweden expels Meta, NBCU Olympics programmatic expansion, Trade Desk's AI bets, and Google search volatility define the week in ad tech.

21 hours ago

Sweden fired Meta. Now everyone's watching. #AdTech #Meta #DigitalMarketing #ProgrammaticAdvertising #MCP

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Optable's Audience Agent plugs into PubMatic AgenticOS for privacy-safe ad buying Optable and PubMatic partner to connect publisher first-party data with agentic media buying workflows via AgenticOS, advancing the Advertising Context Protocol in programmatic.

22 hours ago

Optable's Audience Agent plugs into PubMatic AgenticOS for privacy-safe ad buying #AdTech #ProgrammaticAdvertising #Privacy #DataDriven #DigitalMarketing

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Optable's Audience Agent plugs into PubMatic AgenticOS for privacy-safe ad buying Optable and PubMatic partner to connect publisher first-party data with agentic media buying workflows via AgenticOS, advancing the Advertising Context Protocol in programmatic.

22 hours ago

Optable's Audience Agent plugs into PubMatic AgenticOS for privacy-safe ad buying #AdTech #ProgrammaticAdvertising #Privacy #DataDriven #DigitalMarketing

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The Trade Desk tests Claude for campaign creation The Trade Desk's closed beta lets advertisers build campaigns through Claude, raising real questions about defaults, optimization logic, expertise, and transparency in programmatic buying.

22 hours ago

The Trade Desk tests Claude for campaign creation #TheTradeDesk #AdTech #ProgrammaticAdvertising #MarketingInnovation #CampaignManagement

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The Trade Desk tests Claude for campaign creation The Trade Desk's closed beta lets advertisers build campaigns through Claude, raising real questions about defaults, optimization logic, expertise, and transparency in programmatic buying.

22 hours ago

The Trade Desk tests Claude for campaign creation #TheTradeDesk #AdTech #ProgrammaticAdvertising #MarketingInnovation #CampaignManagement

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IAB Tech Lab's agent registry hits 10 with Amazon and new deployment types IAB Tech Lab today expanded its agentic advertising registry to 10 entries, adding Amazon, Burt Intelligence, Optable, Dstillery, and HyperMindZ.ai alongside three new deployment classifications.

23 hours ago

FYI: IAB Tech Lab's agent registry hits 10 with Amazon and new deployment types #IABTechLab #Advertising #DigitalMarketing #AdTech #Amazon

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IAB Tech Lab's agent registry hits 10 with Amazon and new deployment types IAB Tech Lab today expanded its agentic advertising registry to 10 entries, adding Amazon, Burt Intelligence, Optable, Dstillery, and HyperMindZ.ai alongside three new deployment classifications.

23 hours ago

FYI: IAB Tech Lab's agent registry hits 10 with Amazon and new deployment types #IABTechLab #Advertising #DigitalMarketing #AdTech #Amazon

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YouTube's hidden ad complexity: what programmatic buyers get wrong YouTube ad formats confuse even seasoned programmatic buyers. Here's what in-stream, in-feed, Shorts, and bumper ads actually mean for campaign performance.

23 hours ago

YouTube's hidden ad complexity: what programmatic buyers get wrong #YouTubeAds #ProgrammaticBuying #DigitalMarketing #AdTech #Advertising

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YouTube's hidden ad complexity: what programmatic buyers get wrong YouTube ad formats confuse even seasoned programmatic buyers. Here's what in-stream, in-feed, Shorts, and bumper ads actually mean for campaign performance.

23 hours ago

YouTube's hidden ad complexity: what programmatic buyers get wrong #YouTubeAds #ProgrammaticBuying #DigitalMarketing #AdTech #Advertising

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Kochava adds 6 partners to certification program, expanding beyond social giants Kochava's Certified Partners Program grows with LG Ad Solutions, InMobi, Digital Turbine, Jampp, Adikteev, and Appnext in March 2026, months after its December launch.

1 day ago

Kochava adds 6 partners to certification program, expanding beyond social giants #Kochava #DigitalMarketing #AdTech #Partnerships #Advertising

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Kochava adds 6 partners to certification program, expanding beyond social giants Kochava's Certified Partners Program grows with LG Ad Solutions, InMobi, Digital Turbine, Jampp, Adikteev, and Appnext in March 2026, months after its December launch.

1 day ago

Kochava adds 6 partners to certification program, expanding beyond social giants #Kochava #DigitalMarketing #AdTech #Partnerships #Advertising

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techpostz

@techpostz.bsky.social

1 day ago

شركة
#Nyne

ناين، التي أسسها أب وابنه، تمنح

#AIAgents

وكلاء الذكاء الاصطناعي human context السياق البشري الذي يفتقرون إليه

#AdTech #AI #AIAgents #SouthParkCommons #Startups #Venture #WischoffVentures

t.me/techpost365/...

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FroggyAds

@froggyads.bsky.social

1 day ago

Buy A Traffic Flagger Buy A Traffic Flagger is a crucial tool in the world of online advertising, serving as a means to control and monitor the flow of traffic. This innovative technology has revolutionized the way businesses reach their target audiences and maximize their online presence. But what exactly is Buy A Traffic Flagger and why is it […]

Buy A Traffic Flagger: Buy A Traffic Flagger is a crucial tool in the world of online advertising, serving as a means to control and monitor the flow of traffic. This innovative technology has revolutionized the way… #OnlineAdvertising #TrafficManagement #DigitalMarketing #AdTech #BusinessGrowth

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Google kills the ad load slider - AdSense banner ads get granular controls Google AdSense replaces the ad load slider with advanced settings for banner ads on April 16, 2026, giving publishers precise control over ad count and spacing.

1 day ago

ICYMI: Google kills the ad load slider - AdSense banner ads get granular controls #Google #AdSense #DigitalMarketing #AdTech #Advertising

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Google kills the ad load slider - AdSense banner ads get granular controls Google AdSense replaces the ad load slider with advanced settings for banner ads on April 16, 2026, giving publishers precise control over ad count and spacing.

1 day ago

ICYMI: Google kills the ad load slider - AdSense banner ads get granular controls #Google #AdSense #DigitalMarketing #AdTech #Advertising

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Smartly bets on Mexico City to power its global AI ad tech push Smartly opens a Mexico City hub for product, engineering, and commercial teams, targeting AI campaign orchestration, CTV, and Creative Ad Tech for 800+ brands.

1 day ago

FYI: Smartly bets on Mexico City to power its global AI ad tech push #Smartly #AIE #advertising #MexicoCity #AdTech

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Smartly bets on Mexico City to power its global AI ad tech push Smartly opens a Mexico City hub for product, engineering, and commercial teams, targeting AI campaign orchestration, CTV, and Creative Ad Tech for 800+ brands.

1 day ago

FYI: Smartly bets on Mexico City to power its global AI ad tech push #Smartly #AIE #advertising #MexicoCity #AdTech

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@mediashotz.bsky.social

1 day ago

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Spain's streamers are watching more - and advertisers are taking notice Magnite's 2025 Spain study of 872 streamers reveals CTV co-viewing habits, live stream ad recall, and low awareness of shoppable and pause ad formats - key signals for programmatic buyers.

1 day ago

FYI: Spain's streamers are watching more - and advertisers are taking notice #SpainStreamers #CTVAdvertising #ProgrammaticBuying #LiveStreaming #AdTech

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