#CampaignAnalysis

Ad Pulse

@adpulseus.bsky.social

3 months ago

OpenAI ChatGPT Campaign: What Led to its Drubbing in Market - Ad Pulse Find out what led first global OpenAI ChatGPT Campaign to its fall. The campaign delivered one message, and it was a messy salad.

Was OpenAI’s #ChatGPT global campaign directly inspired by Meta AI’s campaign? The disappointment was loud.

adpulse.com/openai-chatg...

#OpenAICampaign #ChatGPT #MarketInsight #AppliedAI #CampaignAnalysis #DDB

Dan Twohig

@xtrainnings.substack.com

4 months ago

Why Honesty Matters More Than Your Dashboard Here’s something that’s been bugging me about agency work.

Always be honest with your client and your internal teams when it comes to your analysis. It may be difficult, but in the long run building trust is more important than a vanity metric.

Please like, subscribe and share.

#CampaignAnalysis #Storytelling

open.substack.com/pub/xtrainni...

Dan Twohig

@xtrainnings.substack.com

5 months ago

Don’t Let Charts Get In the Way of a Good Story Mark Twain supposedly said “Never let the truth get in the way of a good story.” I’m not suggesting we lie about campaign results (please don’t), but I am saying this: don’t let your data obscure what...

Data visualization is a key component of any campaign analysis. However, it’s a slippery slope and too often the charts overwhelm the story. The latest on Extra Innings.

Please, like share and subscribe

#DataStorytelling #DataVisualization #CampaignAnalysis

open.substack.com/pub/xtrainni...

Dan Twohig

@xtrainnings.substack.com

6 months ago

The Strategic Imperative: Don't Lose the "K" in KPI (Especially in Healthcare Marketing) The modern marketing measurement landscape has a problem: we've forgotten what makes a Key Performance Indicator truly key.

Have we all forgotten what the letter K means in KPI? Stop labeling 15 different metrics as KPI’s. The more “keys” you have the less important they really are.

My latest post on Extra Innings.

Please read, comment, like, subscribe, share, etc.

#MeasurementStrategy #KPIs #CampaignAnalysis

RichardJR

@electricbluesfan.bsky.social

10 months ago

9/10 Most tellingly, Warnica suggests Poilievre has nothing to pivot to: "The affected persona Canadians have seen on the campaign trail isn't just who he is, it's all he is.

He doesn't have another side to show," making it impossible to broaden his appeal.
#PoliticalAuthenticity #CampaignAnalysis

Marketing News

@marketingnews.bsky.social

1 year ago

LiveRamp launches Media Intelligence Tools to streamline cross-platform campaign analysis LiveRamp expands Quick Start Insights with standardized media metrics across premium publishers to enhance campaign measurement.

LiveRamp launches Media Intelligence Tools to streamline cross-platform campaign analysis: LiveRamp expands Quick Start Insights with standardized media metrics across premium publishers to enhance campaign measurement. #MediaIntelligence #CampaignAnalysis #DataDriven #CrossPlatform #MarketingTools

PPC Land

@ppc.land

1 year ago

LiveRamp launches Media Intelligence Tools to streamline cross-platform campaign analysis LiveRamp expands Quick Start Insights with standardized media metrics across premium publishers to enhance campaign measurement.

LiveRamp launches Media Intelligence Tools to streamline cross-platform campaign analysis: LiveRamp expands Quick Start Insights with standardized media metrics across premium publishers to enhance campaign measurement. #MediaIntelligence #CampaignAnalysis #DataDriven #CrossPlatform #MarketingTools