#MeasurementStrategy

Dan Twohig

@xtrainnings.substack.com

4 months ago

Stop Measuring Your Campaign Like It's Still Day One Your KPIs shouldn’t be carved in stone.

Your campaign is not stagnant – why should your measurement strategy and KPI’s remain the same?
The latest on Extra Innings.

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#KPI #MeasurementStrategy #CampaignStrategy

open.substack.com/pub/xtrainni...

Dan Twohig

@xtrainnings.substack.com

4 months ago

Collect Like a Hoarder, Report Like a Minimalist We’re drowning in data.

Keep the reporting data to a minimum but collect as much data as you can because you never know when you will need it.

The latest on Extra Innings.

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#DataStrategy #MeasurementStrategy #DataManagement #KPIs #RareDiseaseCampaign

open.substack.com/pub/xtrainni...

Dan Twohig

@xtrainnings.substack.com

6 months ago

The Strategic Imperative: Don't Lose the "K" in KPI (Especially in Healthcare Marketing) The modern marketing measurement landscape has a problem: we've forgotten what makes a Key Performance Indicator truly key.

Have we all forgotten what the letter K means in KPI? Stop labeling 15 different metrics as KPI’s. The more “keys” you have the less important they really are.

My latest post on Extra Innings.

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#MeasurementStrategy #KPIs #CampaignAnalysis

Dan Twohig

@xtrainnings.substack.com

9 months ago

Counting Coffee Cups for Science How we measured awareness in rare disease marketing when traditional metrics failed us

The latest from Extra Innings - When trying to quantify success, sometimes you need to think outside the box.

dantwohig.substack.com/p/counting-c...

#Analytics #MarketingAnalytics #MeasurementStrategy #DataStrategy #PharmaceuticalMarketing #PharmaStrategy