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Nonprofit Generates Climate Change Awareness Using Real-Time Weather Signals | AdExchanger Nonprofit Science Moms partnered with The Weather Company on a campaign that used real-time weather conditions to raise awareness about climate change.

Science Moms turned extreme weather into a climate action trigger ๐ŸŒ๐Ÿ“ฑ

With help from The Weather Channel, they used real-time alerts to engage parents in key states โ€” and it worked.

Can purpose-driven targeting make a lasting impact?

#AdTech #ClimateMarketing #ScienceMoms #AdExchanger

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Today's message.

#GlobalClimateMovement
#climate
#climateaction
#climatechange
#climatesolutions
#climatemarketing
climatearrows.net

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In case you were wondering why it is so important to have government and business as part of the #GlobalClimateMovement...

#climate #climateaction #climatechange #climatesolutions #climatemarketing

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