#AdTech

Patricia Clark

@patriciaclark.bsky.social

1 hour ago

Sports Programming Accounts For Almost 30% Of All Ad-Supported TV Viewing While the rise of sports programming in recent years has been well-documented, new figures from Nielsen illustrate the extent of its dominance.

#Sports accounted for 29.2% of all advertising-supported #TV viewing by people 25 to 54 years old during Q4

Without sports, #broadcast accounted for just 9.8%, with #cable at 18%. #Streaming 43%

#media #adtech #TVsky #entertainment

deadline.com/2026/03/spor...

PPC Land

@ppc.land

13 hours ago

IAB Europe explains agentic ad scaling - and why it's harder than it looks IAB Europe's Dimitris Beis breaks down agentic advertising infrastructure in a March 12 video, outlining three scaling levels, LLM risks, and what an ecosystem of autonomous ad agents would actually require.

ICYMI: IAB Europe explains agentic ad scaling - and why it's harder than it looks #IABEurope #Advertising #AdTech #DigitalMarketing #AutonomousAds

Marketing News

@marketingnews.bsky.social

13 hours ago

IAB Europe explains agentic ad scaling - and why it's harder than it looks IAB Europe's Dimitris Beis breaks down agentic advertising infrastructure in a March 12 video, outlining three scaling levels, LLM risks, and what an ecosystem of autonomous ad agents would actually require.

ICYMI: IAB Europe explains agentic ad scaling - and why it's harder than it looks #IABEurope #Advertising #AdTech #DigitalMarketing #AutonomousAds

Marketing News

@marketingnews.bsky.social

13 hours ago

FreeWheel plugs an MCP server into premium video ad deals, pilots with PMG FreeWheel launches AI agent infrastructure with an MCP server and Intelligence tools to automate premium video ad buying and selling, piloting with PMG's Alli platform.

ICYMI: FreeWheel plugs an MCP server into premium video ad deals, pilots with PMG #FreeWheel #VideoAdvertising #AdTech #AIAgents #DigitalMarketing

PPC Land

@ppc.land

13 hours ago

FreeWheel plugs an MCP server into premium video ad deals, pilots with PMG FreeWheel launches AI agent infrastructure with an MCP server and Intelligence tools to automate premium video ad buying and selling, piloting with PMG's Alli platform.

ICYMI: FreeWheel plugs an MCP server into premium video ad deals, pilots with PMG #FreeWheel #VideoAdvertising #AdTech #AIAgents #DigitalMarketing

Marketing News

@marketingnews.bsky.social

1 day ago

Sweden fired Meta. Now everyone's watching. MCP adoption, IAB Sweden expels Meta, NBCU Olympics programmatic expansion, Trade Desk's AI bets, and Google search volatility define the week in ad tech.

ICYMI: Sweden fired Meta. Now everyone's watching. #Sweden #Meta #AdTech #MCPAdoption #DigitalMarketing

PPC Land

@ppc.land

1 day ago

Sweden fired Meta. Now everyone's watching. MCP adoption, IAB Sweden expels Meta, NBCU Olympics programmatic expansion, Trade Desk's AI bets, and Google search volatility define the week in ad tech.

ICYMI: Sweden fired Meta. Now everyone's watching. #Sweden #Meta #AdTech #MCPAdoption #DigitalMarketing

Marketing News

@marketingnews.bsky.social

1 day ago

Optable's Audience Agent plugs into PubMatic AgenticOS for privacy-safe ad buying Optable and PubMatic partner to connect publisher first-party data with agentic media buying workflows via AgenticOS, advancing the Advertising Context Protocol in programmatic.

ICYMI: Optable's Audience Agent plugs into PubMatic AgenticOS for privacy-safe ad buying #DigitalMarketing #ProgrammaticAdvertising #AdTech #PrivacyFirst #DataDriven

PPC Land

@ppc.land

1 day ago

Optable's Audience Agent plugs into PubMatic AgenticOS for privacy-safe ad buying Optable and PubMatic partner to connect publisher first-party data with agentic media buying workflows via AgenticOS, advancing the Advertising Context Protocol in programmatic.

ICYMI: Optable's Audience Agent plugs into PubMatic AgenticOS for privacy-safe ad buying #DigitalMarketing #ProgrammaticAdvertising #AdTech #PrivacyFirst #DataDriven

PPC Land

@ppc.land

1 day ago

The Trade Desk tests Claude for campaign creation The Trade Desk's closed beta lets advertisers build campaigns through Claude, raising real questions about defaults, optimization logic, expertise, and transparency in programmatic buying.

ICYMI: The Trade Desk tests Claude for campaign creation #TheTradeDesk #ProgrammaticAdvertising #DigitalMarketing #AdTech #CampaignManagement

Marketing News

@marketingnews.bsky.social

1 day ago

The Trade Desk tests Claude for campaign creation The Trade Desk's closed beta lets advertisers build campaigns through Claude, raising real questions about defaults, optimization logic, expertise, and transparency in programmatic buying.

ICYMI: The Trade Desk tests Claude for campaign creation #TheTradeDesk #ProgrammaticAdvertising #DigitalMarketing #AdTech #CampaignManagement

PPC Land

@ppc.land

1 day ago

YouTube's hidden ad complexity: what programmatic buyers get wrong YouTube ad formats confuse even seasoned programmatic buyers. Here's what in-stream, in-feed, Shorts, and bumper ads actually mean for campaign performance.

ICYMI: YouTube's hidden ad complexity: what programmatic buyers get wrong #YouTubeAds #ProgrammaticBuying #DigitalMarketing #AdTech #MarketingStrategy

Marketing News

@marketingnews.bsky.social

1 day ago

YouTube's hidden ad complexity: what programmatic buyers get wrong YouTube ad formats confuse even seasoned programmatic buyers. Here's what in-stream, in-feed, Shorts, and bumper ads actually mean for campaign performance.

ICYMI: YouTube's hidden ad complexity: what programmatic buyers get wrong #YouTubeAds #ProgrammaticBuying #DigitalMarketing #AdTech #MarketingStrategy

PPC Land

@ppc.land

1 day ago

Kochava adds 6 partners to certification program, expanding beyond social giants Kochava's Certified Partners Program grows with LG Ad Solutions, InMobi, Digital Turbine, Jampp, Adikteev, and Appnext in March 2026, months after its December launch.

ICYMI: Kochava adds 6 partners to certification program, expanding beyond social giants #Kochava #DigitalMarketing #AdTech #Partnerships #CertificationProgram

Marketing News

@marketingnews.bsky.social

1 day ago

Kochava adds 6 partners to certification program, expanding beyond social giants Kochava's Certified Partners Program grows with LG Ad Solutions, InMobi, Digital Turbine, Jampp, Adikteev, and Appnext in March 2026, months after its December launch.

ICYMI: Kochava adds 6 partners to certification program, expanding beyond social giants #Kochava #DigitalMarketing #AdTech #Partnerships #CertificationProgram

PPC Land

@ppc.land

1 day ago

WHOOP picks Viant as its CTV ad platform in a multi-year deal WHOOP selects Viant Technology as its DSP of Record for CTV advertising, targeting household-level precision and measurable business outcomes in a multi-year deal.

ICYMI: WHOOP picks Viant as its CTV ad platform in a multi-year deal #WHOOP #Viant #CTVAdvertising #AdTech #DigitalMarketing

Marketing News

@marketingnews.bsky.social

1 day ago

WHOOP picks Viant as its CTV ad platform in a multi-year deal WHOOP selects Viant Technology as its DSP of Record for CTV advertising, targeting household-level precision and measurable business outcomes in a multi-year deal.

ICYMI: WHOOP picks Viant as its CTV ad platform in a multi-year deal #WHOOP #Viant #CTVAdvertising #AdTech #DigitalMarketing

Marketing News

@marketingnews.bsky.social

1 day ago

IAB Europe explains agentic ad scaling - and why it's harder than it looks IAB Europe's Dimitris Beis breaks down agentic advertising infrastructure in a March 12 video, outlining three scaling levels, LLM risks, and what an ecosystem of autonomous ad agents would actually require.

IAB Europe explains agentic ad scaling - and why it's harder than it looks #DigitalMarketing #AdTech #ProgrammaticAdvertising #MarketingInnovation #AdScaling

PPC Land

@ppc.land

1 day ago

IAB Europe explains agentic ad scaling - and why it's harder than it looks IAB Europe's Dimitris Beis breaks down agentic advertising infrastructure in a March 12 video, outlining three scaling levels, LLM risks, and what an ecosystem of autonomous ad agents would actually require.

IAB Europe explains agentic ad scaling - and why it's harder than it looks #DigitalMarketing #AdTech #ProgrammaticAdvertising #MarketingInnovation #AdScaling

PPC Land

@ppc.land

1 day ago

FreeWheel plugs an MCP server into premium video ad deals, pilots with PMG FreeWheel launches AI agent infrastructure with an MCP server and Intelligence tools to automate premium video ad buying and selling, piloting with PMG's Alli platform.

FreeWheel plugs an MCP server into premium video ad deals, pilots with PMG #FreeWheel #VideoAdvertising #AdTech #AIAgents #DigitalMarketing

Marketing News

@marketingnews.bsky.social

1 day ago

FreeWheel plugs an MCP server into premium video ad deals, pilots with PMG FreeWheel launches AI agent infrastructure with an MCP server and Intelligence tools to automate premium video ad buying and selling, piloting with PMG's Alli platform.

FreeWheel plugs an MCP server into premium video ad deals, pilots with PMG #FreeWheel #VideoAdvertising #AdTech #AIAgents #DigitalMarketing

Marketing News

@marketingnews.bsky.social

2 days ago

Sweden fired Meta. Now everyone's watching. MCP adoption, IAB Sweden expels Meta, NBCU Olympics programmatic expansion, Trade Desk's AI bets, and Google search volatility define the week in ad tech.

Sweden fired Meta. Now everyone's watching. #AdTech #Meta #DigitalMarketing #ProgrammaticAdvertising #MCP

PPC Land

@ppc.land

2 days ago

Sweden fired Meta. Now everyone's watching. MCP adoption, IAB Sweden expels Meta, NBCU Olympics programmatic expansion, Trade Desk's AI bets, and Google search volatility define the week in ad tech.

Sweden fired Meta. Now everyone's watching. #AdTech #Meta #DigitalMarketing #ProgrammaticAdvertising #MCP

Marketing News

@marketingnews.bsky.social

2 days ago

Optable's Audience Agent plugs into PubMatic AgenticOS for privacy-safe ad buying Optable and PubMatic partner to connect publisher first-party data with agentic media buying workflows via AgenticOS, advancing the Advertising Context Protocol in programmatic.

Optable's Audience Agent plugs into PubMatic AgenticOS for privacy-safe ad buying #AdTech #ProgrammaticAdvertising #Privacy #DataDriven #DigitalMarketing

PPC Land

@ppc.land

2 days ago

Optable's Audience Agent plugs into PubMatic AgenticOS for privacy-safe ad buying Optable and PubMatic partner to connect publisher first-party data with agentic media buying workflows via AgenticOS, advancing the Advertising Context Protocol in programmatic.

Optable's Audience Agent plugs into PubMatic AgenticOS for privacy-safe ad buying #AdTech #ProgrammaticAdvertising #Privacy #DataDriven #DigitalMarketing

Marketing News

@marketingnews.bsky.social

2 days ago

The Trade Desk tests Claude for campaign creation The Trade Desk's closed beta lets advertisers build campaigns through Claude, raising real questions about defaults, optimization logic, expertise, and transparency in programmatic buying.

The Trade Desk tests Claude for campaign creation #TheTradeDesk #AdTech #ProgrammaticAdvertising #MarketingInnovation #CampaignManagement

PPC Land

@ppc.land

2 days ago

The Trade Desk tests Claude for campaign creation The Trade Desk's closed beta lets advertisers build campaigns through Claude, raising real questions about defaults, optimization logic, expertise, and transparency in programmatic buying.

The Trade Desk tests Claude for campaign creation #TheTradeDesk #AdTech #ProgrammaticAdvertising #MarketingInnovation #CampaignManagement

PPC Land

@ppc.land

2 days ago

IAB Tech Lab's agent registry hits 10 with Amazon and new deployment types IAB Tech Lab today expanded its agentic advertising registry to 10 entries, adding Amazon, Burt Intelligence, Optable, Dstillery, and HyperMindZ.ai alongside three new deployment classifications.

FYI: IAB Tech Lab's agent registry hits 10 with Amazon and new deployment types #IABTechLab #Advertising #DigitalMarketing #AdTech #Amazon

Marketing News

@marketingnews.bsky.social

2 days ago

IAB Tech Lab's agent registry hits 10 with Amazon and new deployment types IAB Tech Lab today expanded its agentic advertising registry to 10 entries, adding Amazon, Burt Intelligence, Optable, Dstillery, and HyperMindZ.ai alongside three new deployment classifications.

FYI: IAB Tech Lab's agent registry hits 10 with Amazon and new deployment types #IABTechLab #Advertising #DigitalMarketing #AdTech #Amazon

PPC Land

@ppc.land

2 days ago

YouTube's hidden ad complexity: what programmatic buyers get wrong YouTube ad formats confuse even seasoned programmatic buyers. Here's what in-stream, in-feed, Shorts, and bumper ads actually mean for campaign performance.

YouTube's hidden ad complexity: what programmatic buyers get wrong #YouTubeAds #ProgrammaticBuying #DigitalMarketing #AdTech #Advertising