Mr Therm making an apperance, ad infinitum, on the cover of a c.1960 publicity recipe book. This copy was issued by the North Thames Gas Board whose area covered North London and the surrounding areas. Mr. Therm had been conceived by artist and designer Eric Fraser for the old London based Gas Light & Coke Company in the early 1930s; the use of this jolly little mascot had flourished after his adoption by the wider gas industry, pre- and post-Nationalisation, until he was retired around the time of North Sea Gas.
The cover is dominated by blue and yellow with Mr. Therm, wearing a chef's hat and with a copy of this cookery book in his hands, in red. The title panel, in yellow is upper left, and the rest of the cover shows a kitchen table with utensils and ingredients. inc. a mixing bowl, a flour sifter, a bottl eof wine, tomatoes, mushrooms and lemons.
A cheery Mr. Therm on the cover, ad infinitum, on the cover of a c.1960 publicity recipe book from the North Thames Gas Board, who served N. London & surrounding areas - Mr. Therm's Cookery Book. #publicity #advertising #vintage #cookery #1950s
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