Screenshot of the Forbes Expert Panel article titled “14 Points For Brands To Consider Before Making Sociopolitical Statements” published in Forbes on May 14, 2025.
14 marketing and communication experts from Forbes Communications Council including Board Director and Marketer Toby Wong provided top considerations for brands speaking out on sociopolitical issues during these polarized times in this article.
Screenshot of Input from Board Director and Marketer, Ms. Toby Wong, of U.S.-based Toby Wong Consulting, into Forbes Expert Panel article titled “14 Points For Brands To Consider Before Making Sociopolitical Statements” published in Forbes on May 14, 2025.
Toby’s comment is #4 and titled “Lead Only When You Have The Credibility”. It reads:
“Corporate boards should ask, "Is this our crisis to lead, and do we have the credibility to shape it?" In today's chaotic environment, public stances carry reputation risks and must be tested for long-term brand impact and reputation costs. The cost isn't just backlash but burning trust for noise. Respond clearly from your corporate values, ethos and principles—not from public pressure and volume.”
@forbes.com: Brands Taking Public Stance on Hot Issues
Check-out our Forbes Communications Council Expert Panel article on top considerations for brands wanting to speak out.
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