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#IPBasedTargeting

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Posts tagged #IPBasedTargeting

@marketingnews.bsky.social

1 week ago

Preview

FreeWheel warns IP-based ad targeting can miss 87% of households IP addresses match postal records just 13% of the time, according to a CIMM study. FreeWheel explains why deterministic data - not raw IPs - is key to CTV targeting accuracy.

ICYMI: FreeWheel warns IP-based ad targeting can miss 87% of households #AdTech #DigitalMarketing #CTV #DataAccuracy #IPBasedTargeting

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1 week ago

Preview

FreeWheel warns IP-based ad targeting can miss 87% of households IP addresses match postal records just 13% of the time, according to a CIMM study. FreeWheel explains why deterministic data - not raw IPs - is key to CTV targeting accuracy.

ICYMI: FreeWheel warns IP-based ad targeting can miss 87% of households #AdTech #DigitalMarketing #CTV #DataAccuracy #IPBasedTargeting

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