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Fundamental analysis of $INTU (INTUIT INC.) based on financial data and reported results.

#INTU #INTUIT

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Intuit is betting its 40 years of small business data can outlast the SaaSpocalypse Intuit lost 42% of its market cap as AI agents threaten to replace QuickBooks and TurboTax. Here's what the company says agents can't replicate.

Software as Service poses an existential threat to SaaS. But not an acute deathblow that should lead to a 33% loss of market cap. My thoughts and more in @venturebeat.bsky.social -
venturebeat.com/infrastructu... #SaaSpocalypse #softwareasservice #serviceasservice #Intuit #Anthropic

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Original post on mas.to

Filed our #incometax es in #Canada yesterday. While #Intuit is an evil corp, #turbotax does make things amazingly simple - answers everything same as last year assuming nothing has changed, imports all your T4 and T3 and other forms from #CRA 's website automatically, then #netfiles your return […]

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On Tuesday, Intuit announced a multi-year partnership with Anthropic, bringing custom Claude-powered AI agents to mid-market businesses via the Claude Agent SDK — enabling compliant tax, finance, accounting, and marketing workflows regardless of technical expertise.

#INTU #Intuit #Anthropic #Claude

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Intuit and Anthropic to Launch Customizable AI Agents Intuit and Anthropic have announced a partnership that will bring customizable artificial intelligence agents to Intuit’s platform and fin...

#Partnerships #AI #Anthropic #digital #transformation #Intuit #News […]

[Original post on pymnts.com]

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Intuit Signs Multi-Year Deal With Anthropic to Build AI Agents Into QuickBooks, TurboTax, and Credit Karma Intuit will use Anthropic's Claude Agent SDK and Model Context Protocol to deploy autonomous AI agents across its financial product suite starting spring 2026.

Intuit Signs Multi-Year Deal With Anthropic to Build AI Agents Into QuickBooks, TurboTax, and Credit Karma

awesomeagents.ai/news/intuit-anthropic-ai...

#Intuit #Anthropic #AiAgents

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QuickBooks Designated as Premier Digital Bookkeeping Solution for UK Companies by Better Business Advice In its 2025 review of digital bookkeeping tools, Better Business Advice recognized QuickBooks as the best cloud-based solution for UK businesses, enhancing compliance and financial management.

QuickBooks Designated as Premier Digital Bookkeeping Solution for UK Companies by Better Business Advice #London #United_Kingdom #QuickBooks #Intuit #UK_Bookkeeping

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Someone tried logging into my old TurboTax account. I got an email saying as much and to contact Intuit if it was not me. Went to the page to report the fraudulent email and there is no way to actually report it. Fuck Intuit. #taxes #intuit

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Checkr and Intuit Join Forces to Enhance Background Checks for Small Businesses Checkr partners with Intuit to offer seamless background checks for small businesses, enabling efficient hiring processes and compliance management.

Checkr and Intuit Join Forces to Enhance Background Checks for Small Businesses #USA #San_Francisco #Intuit #background_checks #Checkr

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TurboTax Mac OS info screen shows that Turbo Tax still uses Intel instead of ARM for their application.

TurboTax Mac OS info screen shows that Turbo Tax still uses Intel instead of ARM for their application.

It's the year of our lord 2026 and #TurboTax from #Intuit is still an Intel Application. Apple started the transition to M-chips six years ago. The last Intel Mac was sold three years ago. Last year Intuit made $15B in profit. But they can't afford to bring their apps up to date?

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Original post on federate.social

And yes, I know #Intuit is shit, and I wish I didn't need to use #TurboTax, but I've tried the competition and the unfortunate fact of the matter is that TurboTax is the best consumer tax prep software available that handles all of my tax circumstances. Any other company's software will be a […]

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Original post on federate.social

#Intuit is _aggressively_ (at least one email per week for the past month and a half) trying to convince me to switch from the desktop #TurboTax application to their online application.
There is no way in hell I am uploading all my income-tax data into Intuit's cloud app or anybody else's.
I […]

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Damn, looks like #intuit isnt getting my money ever again. And im pretty sure the fascists nixed the public, free filing option.

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Inside Intuit’s Success
#motivation #business #knowledge #intuit #insideintuit

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Proof of Intuit lobbying against the taxpayer.

Proof of Intuit lobbying against the taxpayer.

Fuck #TurboTax , and Fuck #Intuit for lobbying and destroying a free tax service from the government.

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Original post on sfba.social

Tis the season when #intuit start recklessly sending random URLs under all sorts of domain and URL shortening services trying to get you to start your #taxreturn. It would be hard to set up a more authentic looking phishing attack than their marketing department manages every year. #turbotax […]

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I think AI should put #turbotax and #intuit out of business.

Maybe we’ll finally get return-free filing.

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QuickBooks Shines as Leading Payroll Software for UK Small Businesses in 2026 Intuit's QuickBooks Payroll has been recognized as the top software solution for small businesses in the UK, enhancing efficiency and compliance.

QuickBooks Shines as Leading Payroll Software for UK Small Businesses in 2026 #London #United_Kingdom #payroll_software #QuickBooks #Intuit

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Intuit has entered a multi-year partnership with Circle Internet Group to use USDC and Circle’s stablecoin infrastructure across its platform, aiming to accelerate financial technology innovation.

#INTU #CRCL #USDC #Intuit #Circle #INTUStock #CRCLStock #IntuitStock #CircleStock
$INTU $CRCL

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Intuit Expands Payment Options With Circle’s USDC Across TurboTax and QuickBooks - Crypto Economy Intuit announced a multi-year strategic partnership with Circle to integrate USDC as a payment infrastructure across TurboTax, QuickBooks, and Credit Karma

💰 Intuit expands digital payments with USDC

Intuit integrates Circle’s stablecoin into TurboTax and QuickBooks to enable dollar-based digital transactions across its financial software products.

#Intuit #USDC #Circle #Payments #Fintech

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Intuit’s Consumer Platform Powers the Future of Tax Filing: TurboTax and Credit Karma Launch “Now This Is Taxes” Highlighting Trusted Tax Experts and Maximized Refunds #### _**A Full-Funnel, Integrated, Multi-Channel Approach Will Feature Re-Recorded Iconic Songs by Gen Z Artists Such as Ravyn Lenae, Toro y Moi, and The Beaches**_ Intuit Inc. , the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp, launched the second year of its successful brand campaign “Now This is Taxes” for tax year 2025 (taxes filed in 2026). The campaign demonstrates the future of taxes through its consumer platform, the only all-in-one destination seamlessly fusing Credit Karma and TurboTax with Agentic AI and human intelligence (AI+HI). By delivering **done-for-you tax filing experiences, trusted guidance,** and actively working in the customer’s best interest to **maximize money outcomes** year-round, Intuit’s consumer platform is unique in the marketplace. The campaign targets progressive prior-year assisted (PYA) filers, ambitious, tech-savvy individuals aged 18–44 who are frustrated with the old, manual, and expensive tax process, and know there is a better way. “People expect brands to rise and meet the occasion, yet they continue to tolerate a process riddled with pain, confusion, and little reward, accepting the status quo that taxes are supposed to be painful,” says Nick Soukas, Intuit Consumer Group, Senior Vice President of Marketing. “We are making high-quality, done-for-you tax guidance more accessible and tech-forward for everyone, whether they want virtual or in-person expert help. TurboTax is ensuring that excellence is the standard, not the exception, actively working in our customers’ best interest to find them more money, easier, and faster. This is the essence of ‘Now This Is Taxes.’” **Read More on Fintech :Global Fintech Interview with Mike Lynch, Principal, AI Strategy and Finance Transformation for Auditoria** The campaign strategy is built on the understanding that the Gen Z target audience is less familiar with taxes and finances. However, they desire agency over their money and crave expert guidance to have confidence it is done right. Because they are just starting out, value is critical, and they want to ensure they get the best outcome for the price—a promise TurboTax is delivering directly: * **DIY Free Mobile App Offer:** Regardless of tax situation or complexity, customers who file by February 28, 2026 can do their own taxes for free through the TurboTax mobile app if they didn’t use TurboTax last year. * **Expert (Full Service) Offer:** New or returning tax filers, including existing TurboTax DIY customers who now prefer to hand off their taxes completely to an expert, benefit from a market-leading, flat fee of just $150 for both Federal and State taxes as long as they file by February 28, 2026. * **On-Demand Expert Help and Review:** All customers can access on-demand virtual support that is informed by tax experts (available for an add-on cost), or one on one help from a tax expert (included with the TurboTax Expert products), and Expert Final Review (included with TurboTax Expert Assist, and an add-on cost to TurboTax DIY products). **Introducing the TY25 “Now This Is Taxes” Creative Campaign: A Full-Funnel Integrated Production** The fully integrated campaign, built on a full-funnel, multi-channel approach, features high-impact partnerships with the NCAA® (TurboTax is an Official Corporate Partner of the NCAA), Netflix, Chartis (UEFN) Fortnite Creative, Amazon Prime Video, and more. Future news announcements will be made regarding the partnerships. The fully integrated campaign strategically reinforces that the future of filing taxes and year-round money management is here now through a powerful music strategy. Leveraging Gen Z-appealing artists to re-record iconic songs, this creates a cultural and emotional connection that transforms the technical promise of Intuit’s AI + HI powered consumer platform into a modern experience that maximizes money outcomes for this audience. Intuit spots rolling out throughout the April tax deadline use these re-recorded tracks as a unifying campaign soundtrack, demonstrating TurboTax’s ability to alleviate customer pain points and deliver the three core benefits: **Done-for-You Experiences, Trusted Guidance,** and **Maximized Money Outcomes.** * **Now Taxes is Trusted Guidance –** This spot addresses the customer problem of feeling stuck by showcasing Intuit’s trusted guidance. A bicyclist hands their tax prep off to a TurboTax expert who files for them, keeping the filer updated with live progress notifications no matter where they ride. For some, an expert could take as little as one hour to complete the return, providing a massive time saver and confidence boost. Additionally, filers could see up to a $1,000 refund increase or lower balance due based on tax law changes, making expert guidance highly appealing to Gen Z this tax season. (Launching December 25) * **Associated Song:** Ravyn Lenae re-recorded “Bicycle Race” (Queen). Chicago-born R&B sensation Lenae has amassed over one billion streams globally, earning critical acclaim for her genre-bending sound. Following the release of her sophomore album, Bird’s Eye, featuring Billboard’s Hot 100 single “Love Me Not,” Lenae recently wrapped not only her own headline tour but five sold-out dates supporting one of pop music’s biggest acts, Sabrina Carpenter. * **Now Taxes is Maximized Money Outcomes –** Highlighting the benefit of TurboTax and Credit Karma’s seamless experiences, an overly cautious dog owner and her accident-prone dog find new freedom by using TurboTax in Credit Karma. Customers can receive their federal tax refund up to Five Days Early, or secure fast access to funds with Refund Advance (RAD), offering up to $4,000 instantly after the IRS accepts their return. They will then be able to use the Refund Assistant to maximize their money, crush debt, or build an emergency fund. (Launching January 19, 2026) * **Associated Song:** The Beaches re-recorded “I Ran So Far Away” (Flock of Seagulls). The Beaches are a five-time Juno Award-winning band whose viral breakup anthem “Blame Brett” catapulted them to global stardom. Known for their infectious energy and sold-out live shows, they continue to dominate the alternative rock charts and social feeds alike with over 500 million streams. * **Now Taxes is Easy, Done-For-You with Free Tax Filing –** A band of roommates finally gain confidence that they are getting the best tax outcome, and are delighted that they can file for free through the **TurboTax Free Edition**. (Launching January 7, 2026) * **Associated Song:** Storefront, an award-winning NYC music production company led by Managing Director Matt Nelson and founders John “Scrapper” Sneider and Adam Elk, produced a TurboTax Original Song that factually, yet musically describes how to qualify, with roughly 37 percent of all filers qualifying for TurboTax Free Edition (Simple Form 1040 returns only, no schedules except for EITC, CTC, student loan interest, and Schedule 1-A). Known for its focus on live instrumentation and modern pop authenticity, the studio collaborates with the music scene’s top talent to produce “earworm” melodies and high-quality original compositions that resonate with audiences. * **Now Taxes is Done For You Business Taxes –** A small business owner finally gets answers to his tax questions when he files with a TurboTax small business tax expert in **TurboTax Experts for Business**. The tax expert not only understands the owner’s business, but can also offer him personalized advice year round. An interstellar win for everyone. “For me, covering an iconic song is all about bringing that classic energy forward into the modern era,” says Ravyn Lenae. “I love how ‘Bicycle Race’ celebrates freedom of choice. It highlights the importance of choosing modern technological efficiencies in our everyday lives.” **Integrated Distribution & Optimization: National Reach, Local Impact** “Now This Is Taxes” is built on an integrated distribution strategy that drives the full-funnel experience by connecting with consumers both nationally and locally, when, how and where they are interacting with finances and taxes. * **National and Local Engagement:** The strategy employs field marketing, influencers, and word-of-mouth (WOM) to create trust and human connection in communities nationwide. This approach is supported by the strategic opening of **TurboTax Stores** , which act as a physical touchpoint to meet Gen Z in person and in their neighborhoods. This allows the campaign to leverage store design, physical locations, engaging programming, and unique cultural extensions to deepen engagement where it matters most. * **Associated Song:** Toro y Moi’s re-recording of “Our House” (Madness) is specifically used to announce TurboTax’s new Expert stores and offices coming to a neighborhood near you. (Began running 11/9) * **Mid-to-Lower Funnel Optimization:** The campaign is engineered to extend beyond initial awareness to deepen Gen Z engagement on platforms like TikTok and YouTube. This mid-funnel strategy utilizes platform-optimized storytelling to illustrate the optimized money outcomes and financial guidance delivered through TurboTax and Credit Karma. The creative highlights key features—such as **Year-Round Control** , **Auto-Import** , and **Refund Advance** —alongside our core service offerings, including **On-Demand Expert Help** , the **DIY Free Mobile App** , and the **Full Service** flat-fee offer. **Catch more Fintech Insights****:The Disappearing Payment: How Embedded Finance Is Quietly Reshaping B2B Transactions?** **[To share your insights with us, please write to****psen@itechseries.com****]**

Intuit’s Consumer Platform Powers the Future of Tax Filing: TurboTax and Credit Karma Launch “Now This Is Taxes” Highlighting Trusted Tax Experts and Maximized Refunds A Full-Funnel, Integrat...

#Credit #Bureaus #Finance #News #Intuit

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Anybody else hate the new QB UI? #intuit #quickbooks

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HERE IS MORE FROM #OSINT #Intuit brief.

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#Quickbooks keeps going up in price, pay $38/month.
still covered in ads, running slower& glitchier than ever, moves menus around frequently.

I miss purchasing functional software for my machine. #Intuit What are we doing here? Changing software is a pain so feeling abused/trapped by your service

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Intuit partners with OpenAI to develop ChatGPT apps Intuit has announced a multi-year, strategic partnership with OpenAI to develop branded finance apps that can be accessed directly within ChatGPT...

#Technology #Intuit #Artificial #intelligence

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Original post on eweek.com

Intuit Strikes $100M Deal to Bring TurboTax and QuickBooks Into ChatGPT Intuit’s $100 million deal brings TurboTax, QuickBooks, Credit Karma, and Mailchimp into ChatGPT, turning it into a hub for...

#Artificial #Intelligence #Innovation #Latest #News #OpenAI #AI #artificial #intelligence […]

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Intuit pays 100 million dollars to let ChatGPT do your taxes Intuit signed a multi-year contract exceeding $100 million with OpenAI for app integration into ChatGPT, expanding AI model use across products. Intuit’s tools, including TurboTax, Credit Karma, QuickBooks, and Mailchimp, will be accessible via ChatGPT. Users can ask questions and complete tasks such as estimating tax refunds, reviewing credit options, or managing business finances. Additionally, […]
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fintech ledger tanya h nov 19, 2025 015 in market partners
fintech ledger tanya h nov 19, 2025 015 in market partners Tanya Hiltz, CEO of Cloud Business Services, and very importantly, the recipient of the 2025 Great Companies International Women Entrepreneur Award. Tanya ha...

Guest on a podcast today talking about the $100M Intuit x ChatGPT deal. In this short clip, I share my concerns and why we should be cautious about what this means for small biz owners and accounting pros.
Full episode coming soon. Clip: vist.ly/4f483
#Intuit #ChatGPT #AI

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