#ProgrammaticAdvertising

@marketingnews.bsky.social

3 minutes ago

The Trade Desk tests Claude for campaign creation The Trade Desk's closed beta lets advertisers build campaigns through Claude, raising real questions about defaults, optimization logic, expertise, and transparency in programmatic buying.

ICYMI: The Trade Desk tests Claude for campaign creation #TheTradeDesk #ProgrammaticAdvertising #DigitalMarketing #AdTech #CampaignManagement

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PPC Land

@ppc.land

3 minutes ago

The Trade Desk tests Claude for campaign creation The Trade Desk's closed beta lets advertisers build campaigns through Claude, raising real questions about defaults, optimization logic, expertise, and transparency in programmatic buying.

ICYMI: The Trade Desk tests Claude for campaign creation #TheTradeDesk #ProgrammaticAdvertising #DigitalMarketing #AdTech #CampaignManagement

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PPC Land

@ppc.land

8 hours ago

IAB Europe explains agentic ad scaling - and why it's harder than it looks IAB Europe's Dimitris Beis breaks down agentic advertising infrastructure in a March 12 video, outlining three scaling levels, LLM risks, and what an ecosystem of autonomous ad agents would actually require.

IAB Europe explains agentic ad scaling - and why it's harder than it looks #DigitalMarketing #AdTech #ProgrammaticAdvertising #MarketingInnovation #AdScaling

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Marketing News

@marketingnews.bsky.social

8 hours ago

IAB Europe explains agentic ad scaling - and why it's harder than it looks IAB Europe's Dimitris Beis breaks down agentic advertising infrastructure in a March 12 video, outlining three scaling levels, LLM risks, and what an ecosystem of autonomous ad agents would actually require.

IAB Europe explains agentic ad scaling - and why it's harder than it looks #DigitalMarketing #AdTech #ProgrammaticAdvertising #MarketingInnovation #AdScaling

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Marketing News

@marketingnews.bsky.social

22 hours ago

Sweden fired Meta. Now everyone's watching. MCP adoption, IAB Sweden expels Meta, NBCU Olympics programmatic expansion, Trade Desk's AI bets, and Google search volatility define the week in ad tech.

Sweden fired Meta. Now everyone's watching. #AdTech #Meta #DigitalMarketing #ProgrammaticAdvertising #MCP

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PPC Land

@ppc.land

22 hours ago

Sweden fired Meta. Now everyone's watching. MCP adoption, IAB Sweden expels Meta, NBCU Olympics programmatic expansion, Trade Desk's AI bets, and Google search volatility define the week in ad tech.

Sweden fired Meta. Now everyone's watching. #AdTech #Meta #DigitalMarketing #ProgrammaticAdvertising #MCP

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Marketing News

@marketingnews.bsky.social

22 hours ago

Magnite opens programmatic access to Australia's Nova Retail Network Magnite partners with NOVA Entertainment to bring programmatic buying to Australia's Nova Retail Network in-store audio, as 72% of Australian audio buyers go programmatic.

Magnite opens programmatic access to Australia's Nova Retail Network #ProgrammaticAdvertising #DigitalMarketing #AudioMarketing #NOVAEntertainment #RetailMarketing

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PPC Land

@ppc.land

22 hours ago

Magnite opens programmatic access to Australia's Nova Retail Network Magnite partners with NOVA Entertainment to bring programmatic buying to Australia's Nova Retail Network in-store audio, as 72% of Australian audio buyers go programmatic.

Magnite opens programmatic access to Australia's Nova Retail Network #ProgrammaticAdvertising #DigitalMarketing #AudioMarketing #NOVAEntertainment #RetailMarketing

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PPC Land

@ppc.land

23 hours ago

Optable's Audience Agent plugs into PubMatic AgenticOS for privacy-safe ad buying Optable and PubMatic partner to connect publisher first-party data with agentic media buying workflows via AgenticOS, advancing the Advertising Context Protocol in programmatic.

Optable's Audience Agent plugs into PubMatic AgenticOS for privacy-safe ad buying #AdTech #ProgrammaticAdvertising #Privacy #DataDriven #DigitalMarketing

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Marketing News

@marketingnews.bsky.social

23 hours ago

Optable's Audience Agent plugs into PubMatic AgenticOS for privacy-safe ad buying Optable and PubMatic partner to connect publisher first-party data with agentic media buying workflows via AgenticOS, advancing the Advertising Context Protocol in programmatic.

Optable's Audience Agent plugs into PubMatic AgenticOS for privacy-safe ad buying #AdTech #ProgrammaticAdvertising #Privacy #DataDriven #DigitalMarketing

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Marketing News

@marketingnews.bsky.social

1 day ago

The Trade Desk tests Claude for campaign creation The Trade Desk's closed beta lets advertisers build campaigns through Claude, raising real questions about defaults, optimization logic, expertise, and transparency in programmatic buying.

The Trade Desk tests Claude for campaign creation #TheTradeDesk #AdTech #ProgrammaticAdvertising #MarketingInnovation #CampaignManagement

0 0 0 0

PPC Land

@ppc.land

1 day ago

The Trade Desk tests Claude for campaign creation The Trade Desk's closed beta lets advertisers build campaigns through Claude, raising real questions about defaults, optimization logic, expertise, and transparency in programmatic buying.

The Trade Desk tests Claude for campaign creation #TheTradeDesk #AdTech #ProgrammaticAdvertising #MarketingInnovation #CampaignManagement

1 0 0 0

Marketing News

@marketingnews.bsky.social

1 day ago

Magnite's live soccer streaming playbook: can programmatic keep up with 1.4 billion viewers? Magnite outlines programmatic strategies for the 2026 FIFA World Cup, covering Live Stream Acceleration, Live Scheduler, and PMP deals for 104 matches across North America.

FYI: Magnite's live soccer streaming playbook: can programmatic keep up with 1.4 billion viewers? #Magnite #SoccerStreaming #FIFA2026 #ProgrammaticAdvertising #LiveStreaming

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PPC Land

@ppc.land

1 day ago

Magnite's live soccer streaming playbook: can programmatic keep up with 1.4 billion viewers? Magnite outlines programmatic strategies for the 2026 FIFA World Cup, covering Live Stream Acceleration, Live Scheduler, and PMP deals for 104 matches across North America.

FYI: Magnite's live soccer streaming playbook: can programmatic keep up with 1.4 billion viewers? #Magnite #SoccerStreaming #FIFA2026 #ProgrammaticAdvertising #LiveStreaming

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PPC Land

@ppc.land

2 days ago

RTB House opens programmatic retargeting to small brands with rtb.com RTB House launches rtb.com on March 4, 2026 - a self-service programmatic platform for SME ecommerce brands using Deep Learning, with no minimum budgets.

FYI: RTB House opens programmatic retargeting to small brands with rtb.com #DigitalMarketing #ProgrammaticAdvertising #Retargeting #Ecommerce #DeepLearning

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Marketing News

@marketingnews.bsky.social

2 days ago

RTB House opens programmatic retargeting to small brands with rtb.com RTB House launches rtb.com on March 4, 2026 - a self-service programmatic platform for SME ecommerce brands using Deep Learning, with no minimum budgets.

FYI: RTB House opens programmatic retargeting to small brands with rtb.com #DigitalMarketing #ProgrammaticAdvertising #Retargeting #Ecommerce #DeepLearning

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Marketing News

@marketingnews.bsky.social

2 days ago

VIOOH and OUTFRONT just unlocked a quarter of the US DOOH market VIOOH and OUTFRONT partner to bring 7,600 digital screens and 18 billion monthly impressions to programmatic buyers, covering 25% of the US DOOH market.

FYI: VIOOH and OUTFRONT just unlocked a quarter of the US DOOH market #Marketing #DigitalOutOfHome #DOOH #ProgrammaticAdvertising #VIOOH

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PPC Land

@ppc.land

2 days ago

VIOOH and OUTFRONT just unlocked a quarter of the US DOOH market VIOOH and OUTFRONT partner to bring 7,600 digital screens and 18 billion monthly impressions to programmatic buyers, covering 25% of the US DOOH market.

FYI: VIOOH and OUTFRONT just unlocked a quarter of the US DOOH market #Marketing #DigitalOutOfHome #DOOH #ProgrammaticAdvertising #VIOOH

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PPC Land

@ppc.land

3 days ago

Magnite's live soccer streaming playbook: can programmatic keep up with 1.4 billion viewers? Magnite outlines programmatic strategies for the 2026 FIFA World Cup, covering Live Stream Acceleration, Live Scheduler, and PMP deals for 104 matches across North America.

ICYMI: Magnite's live soccer streaming playbook: can programmatic keep up with 1.4 billion viewers? #Soccer #WorldCup2026 #LiveStreaming #ProgrammaticAdvertising #FIFA

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PPC Land

@ppc.land

3 days ago

Spain's streamers are watching more - and advertisers are taking notice Magnite's 2025 Spain study of 872 streamers reveals CTV co-viewing habits, live stream ad recall, and low awareness of shoppable and pause ad formats - key signals for programmatic buyers.

ICYMI: Spain's streamers are watching more - and advertisers are taking notice #Streaming #DigitalMarketing #ProgrammaticAdvertising #ConsumerTrends #CTV

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Marketing News

@marketingnews.bsky.social

3 days ago

Magnite's live soccer streaming playbook: can programmatic keep up with 1.4 billion viewers? Magnite outlines programmatic strategies for the 2026 FIFA World Cup, covering Live Stream Acceleration, Live Scheduler, and PMP deals for 104 matches across North America.

ICYMI: Magnite's live soccer streaming playbook: can programmatic keep up with 1.4 billion viewers? #Soccer #WorldCup2026 #LiveStreaming #ProgrammaticAdvertising #FIFA

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Marketing News

@marketingnews.bsky.social

3 days ago