Instagram is testing a Reels-first user interface in India and South Korea, signaling a significant shift in how users interact with the platform. This redesign prioritizes short-form video content, making Reels the central focus of the app. The update places the Reels tab in a more prominent location, moves Stories to the top, and centralizes the Direct Message button for easier access.
In addition, Instagram is experimenting with the Following tab, introducing three different feed options: All, Friends, and Latest. This aims to give users more control over the content they see and improve content discovery. The platform is testing these changes with a limited audience before potentially rolling them out globally.
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