Are you still the best option for your customers' evolving needs? Detect those delicate changes in the zeitgeist to stay ahead. beyondbetter.io/zeitgeist/ #strategy #JTBD #startups
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#jtbd
Latest posts tagged with #jtbd on Bluesky
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McDonald’s sold more milkshakes by solving a specific problem.
Not taste or thickness, but breakfast during a long commute.
JTBD helps you uncover insights like this, and this template makes it easier to apply.
article + template: sbee.link/rjyqh78umv
#JTBD #ProductDesign
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Strategy is only as good as our understanding of what our customers are out to achieve and what obstacles are in the way. The coolest tech is worthless it doesn't do the job a customer needs done. beyondbetter.io/zeitgeist/ #strategy #JTBD #startups
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and, Product stuff! Of course!
Most ppl on my newsletter did sign up to get my #JTBD resources, after all
To that end, I’ve been shadowing RJS 🫥 — how he’s evolving Shape Up is astounding, and, you know I’ve been picking up all the scraps!
Also making moves: Moesta, Boysen, Kalbach, et al. 🔬
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Olvida el buyer persona. Descubre lo que tus clientes realmente quieren con la guía definitiva de Jobs to be Done (JTBD). 👇 #JTBD #JobsToBeDone #ProductManagement
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I posted yesterday about how opinions create crappy products but @psingletary.com pushed me to be a bit more constructive so here we go.
For indie builders and early stage founders →
renderghost.leaflet.pub/3m75kss5jfs2z
#ATmosphere 🌀 #ATproto 🪿
#JTBD #DesignForOutcomes #BehaviouralDesign
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Customers won't send a memo when they find a better way to do what they need --one without your product. Finding out what context and goals are dictating their choices matters to your strategy. beyondbetter.io/zeitgeist/ #strategy #JTBD #startups
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yo thx for following, all you’s new here 👋
I’m Casper ✌️ Solo wiz, dad of two, born 83, reppin’ Nørrebro 🇩🇰 till the end of me.
Pro™ since 2006, company owner since 2012. Never not learning, always about the basics 😤
He/him.
+++
Random BS, plus:
#design
#JTBD
#Rails
#WordPress
#UX
#boringtech
🧡
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35% of products fail because they solve the wrong problem.
JTBD helps you uncover what your customer is actually trying to achieve, so your product does the right job.
👇 Read the article: sbee.link/rjyqh78umv
#JTBD #UX #ProductStrategy
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What if you priced for the outcome, not the product?
👀 New thought experiment live now.
Read: innovationand.org/p/a-thought-...
#innovation #jtbd #strategy #pricing
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Und da #jtbd (Jobs-to-be-done) ein bekanntes Konzept ist, finden sich auch Quellen zum "Wie" und spannende Einblicke wie das "Milchshake-Experiment": gruenderplattform.de/geschaeftsmo...
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Ein sehr lesenswerter Beitrag zur Suchmaschinenoptimierung in Zeiten von künstlicher Intelligenz: t3n.de/news/chatgpt... #jtbd #ai #ki
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Not every unmet need is worth solving.
The real art is knowing which jobs are both important and underserved.
That’s where the Underserved Outcome Matrix helps:
yetiart.gumroad.com/l/Underserve...
If you want to prioritize innovation that truly matters, start here.
#business #innovation #jtbd
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The biggest gap in innovation isn’t creativity. It’s absorption. We keep inventing faster than we can integrate.
Read the full piece:
👉 innovationand.org/p/were-great-at-inventing-terrible
#innovation #jtbd #productinnovation #businessmodel #founders #strategy #startups
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Spotting the obvious changes in strategy is easy, but the subtle shifts in customer goals can be elusive. Are you tuned into the vibe? beyondbetter.io/zeitgeist/ #strategy #JTBD #startups
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That customer didn’t just want a drill.
They wanted a hole in the wall.
If you’re marketing based on features, you’re missing the point.
Jobs to Be Done theory helps small you get inside customers’ real motivations:
bradpoulos.com/jobs-to-be-d...
#JTBD #SmallBusiness #CustomerBehavior #Strategy
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Second in a series about great ideas from strategy and philosophy that inform circular transformation. This one is about Clayton Christensen’s Jobs To Be Done lens. It gets a little weird! #strategy #circulareconomy #JTBD
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Your customers' goals may be shifting while you're not looking. Addingnew features to a product that doesn't do the job they need won't work. So what do they need? beyondbetter.io/zeitgeist/ #strategy #JTBD #startups
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A screenshot of the JTBD filter that collects and categorises residents interviews into their pain points, what they stand to gain and how they new platform can help them.
(2/7) The Key Insight: Research revealed people weren't seeking jobs; they were escaping urban stress, job insecurity, and disconnection. The islands weren't selling positions; they were selling solutions to fundamental life dissatisfaction. #Research #Designs #Falklands #JTBD
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