Two colleagues, Barry and Dumisani, stand smiling and shaking hands in front of a wall covered from floor to ceiling with a massive printed tree menu diagram. Barry, on the left, wears glasses and a brown jumper, and holds one side of a printed certificate. Dumisani, on the right, wearing a purple jumper and a staff lanyard, holds the other side of the certificate. The moment captures their shared humour and pride after exposing a design flaw in an overcomplicated menu system by printing it full-size to demonstrate its unwieldiness.
#tbt In 2010, Dumi and I worked on a Gas field manager app. Behind us is the printout that proved to product stakeholders that this SINGLE critical tree menu needed a redesign. Our strategy needed no research: Just 18m of paper, a stopwatch (17 min scroll to the bottom), and a pair of eyes #LeanUX