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Podcast: Amazon DSP Strategie 2026 - Steuerung durch KI und Performance Plus

Podcast: Amazon DSP Strategie 2026 - Steuerung durch KI und Performance Plus

Die Amazon DSP Strategie 2026 erfordert Anpassungen durch geänderte Attributionsmodelle, KI-Features wie Performance Plus und neue Prime Video Inventare.
#amazondsp #podcast
Mehr Info: go.onlinemarktplatz.de/40pa0HP

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Netflix Ads gets Amazon audiences, Yahoo signals, and its own conversion API Netflix expands its Ads Suite on March 4 with Amazon DSP audiences, Yahoo DSP behavioral signals, and a proprietary Conversion API tested by Tinuiti with 75%+ benchmark gains.

FYI: Netflix Ads gets Amazon audiences, Yahoo signals, and its own conversion API #NetflixAds #DigitalMarketing #Advertising #AmazonDSP #YahooSignals

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Netflix Ads gets Amazon audiences, Yahoo signals, and its own conversion API Netflix expands its Ads Suite on March 4 with Amazon DSP audiences, Yahoo DSP behavioral signals, and a proprietary Conversion API tested by Tinuiti with 75%+ benchmark gains.

FYI: Netflix Ads gets Amazon audiences, Yahoo signals, and its own conversion API #NetflixAds #DigitalMarketing #Advertising #AmazonDSP #YahooSignals

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Netflix Ads gets Amazon audiences, Yahoo signals, and its own conversion API Netflix expands its Ads Suite on March 4 with Amazon DSP audiences, Yahoo DSP behavioral signals, and a proprietary Conversion API tested by Tinuiti with 75%+ benchmark gains.

ICYMI: Netflix Ads gets Amazon audiences, Yahoo signals, and its own conversion API #Netflix #Advertising #DigitalMarketing #AmazonDSP #YahooAds

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Netflix Ads gets Amazon audiences, Yahoo signals, and its own conversion API Netflix expands its Ads Suite on March 4 with Amazon DSP audiences, Yahoo DSP behavioral signals, and a proprietary Conversion API tested by Tinuiti with 75%+ benchmark gains.

ICYMI: Netflix Ads gets Amazon audiences, Yahoo signals, and its own conversion API #Netflix #Advertising #DigitalMarketing #AmazonDSP #YahooAds

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Netflix Ads gets Amazon audiences, Yahoo signals, and its own conversion API Netflix expands its Ads Suite on March 4 with Amazon DSP audiences, Yahoo DSP behavioral signals, and a proprietary Conversion API tested by Tinuiti with 75%+ benchmark gains.

Netflix Ads gets Amazon audiences, Yahoo signals, and its own conversion API #NetflixAds #DigitalMarketing #AmazonDSP #YahooDSP #Advertising

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Netflix Ads gets Amazon audiences, Yahoo signals, and its own conversion API Netflix expands its Ads Suite on March 4 with Amazon DSP audiences, Yahoo DSP behavioral signals, and a proprietary Conversion API tested by Tinuiti with 75%+ benchmark gains.

Netflix Ads gets Amazon audiences, Yahoo signals, and its own conversion API #NetflixAds #DigitalMarketing #AmazonDSP #YahooDSP #Advertising

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Smartly plugs into Amazon DSP to bring AI creative to streaming TV Smartly today launched an Amazon DSP integration extending AI-powered creative optimization to Prime Video and Fire TV, as nearly 70% of marketers plan to boost CTV budgets.

FYI: Smartly plugs into Amazon DSP to bring AI creative to streaming TV #Smartly #AmazonDSP #AICreative #StreamingTV #CTV

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Smartly plugs into Amazon DSP to bring AI creative to streaming TV Smartly today launched an Amazon DSP integration extending AI-powered creative optimization to Prime Video and Fire TV, as nearly 70% of marketers plan to boost CTV budgets.

FYI: Smartly plugs into Amazon DSP to bring AI creative to streaming TV #Smartly #AmazonDSP #AICreative #StreamingTV #CTV

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Netflix is expanding its Ads Suite with new retail and behavioral targeting capabilities launching in the U.S. in Q2, with other markets to follow.

#NFLX #Netflix #DigitalAdvertising #AmazonDSP #YahooDSP

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Smartly plugs into Amazon DSP to bring AI creative to streaming TV Smartly today launched an Amazon DSP integration extending AI-powered creative optimization to Prime Video and Fire TV, as nearly 70% of marketers plan to boost CTV budgets.

ICYMI: Smartly plugs into Amazon DSP to bring AI creative to streaming TV #Smartly #AmazonDSP #AI #CreativeOptimization #StreamingTV

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Smartly plugs into Amazon DSP to bring AI creative to streaming TV Smartly today launched an Amazon DSP integration extending AI-powered creative optimization to Prime Video and Fire TV, as nearly 70% of marketers plan to boost CTV budgets.

ICYMI: Smartly plugs into Amazon DSP to bring AI creative to streaming TV #Smartly #AmazonDSP #AI #CreativeOptimization #StreamingTV

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Smartly plugs into Amazon DSP to bring AI creative to streaming TV Smartly today launched an Amazon DSP integration extending AI-powered creative optimization to Prime Video and Fire TV, as nearly 70% of marketers plan to boost CTV budgets.

Smartly plugs into Amazon DSP to bring AI creative to streaming TV #Smartly #AmazonDSP #AICreative #StreamingTV #PrimeVideo

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Smartly plugs into Amazon DSP to bring AI creative to streaming TV Smartly today launched an Amazon DSP integration extending AI-powered creative optimization to Prime Video and Fire TV, as nearly 70% of marketers plan to boost CTV budgets.

Smartly plugs into Amazon DSP to bring AI creative to streaming TV #Smartly #AmazonDSP #AICreative #StreamingTV #PrimeVideo

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Podcast: Live-Sport als Reichweitenbeschleunige - Neue Formate im Fokus

Podcast: Live-Sport als Reichweitenbeschleunige - Neue Formate im Fokus

Erfahren Sie, wie Marken Sportwerbung mit der Amazon DSP für Champions League und NFL nutzen, um Reichweite, Branding und messbare Umsätze zu steigern.
#amazondsp
Mehr Info: go.onlinemarktplatz.de/3LCsVLA

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Amazon DSP unlocks podcast ads with Art19's audience intelligence Amazon integrates Art19's Podcast Audience Network into DSP, combining first-party shopping data with curated podcast inventory for precise targeting.

Amazon DSP unlocks podcast ads with Art19's audience intelligence #AmazonDSP #PodcastAds #Art19 #AudienceIntelligence #DigitalMarketing

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Amazon DSP unlocks podcast ads with Art19's audience intelligence Amazon integrates Art19's Podcast Audience Network into DSP, combining first-party shopping data with curated podcast inventory for precise targeting.

Amazon DSP unlocks podcast ads with Art19's audience intelligence #AmazonDSP #PodcastAds #Art19 #AudienceIntelligence #DigitalMarketing

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Amazon DSP adds content exclusion categories for brand suitability control Amazon DSP introduces content exclusion categories enabling advertisers to block specific topics across Twitch and third-party inventory through unified controls.

Amazon DSP adds content exclusion categories for brand suitability control #AmazonDSP #DigitalMarketing #AdTech #BrandSafety #ContentExclusion

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Amazon DSP adds content exclusion categories for brand suitability control Amazon DSP introduces content exclusion categories enabling advertisers to block specific topics across Twitch and third-party inventory through unified controls.

Amazon DSP adds content exclusion categories for brand suitability control #AmazonDSP #DigitalMarketing #AdTech #BrandSafety #ContentExclusion

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Nielsen audience segments arrive in Amazon DSP and Marketing Cloud Nielsen Marketing Cloud brings third-party audience data to Amazon's advertising ecosystem through Zeotap integration on December 8, 2025.

Nielsen audience segments arrive in Amazon DSP and Marketing Cloud #Nielsen #AmazonDSP #MarketingCloud #AudienceSegmentation #DigitalMarketing

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Nielsen audience segments arrive in Amazon DSP and Marketing Cloud Nielsen Marketing Cloud brings third-party audience data to Amazon's advertising ecosystem through Zeotap integration on December 8, 2025.

Nielsen audience segments arrive in Amazon DSP and Marketing Cloud #Nielsen #AmazonDSP #MarketingCloud #AudienceSegmentation #DigitalMarketing

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OnAudience integrates AI audience builder with Amazon DSP UK data provider OnAudience launches direct Amazon DSP integration enabling instant AI-generated audience segments across 200 markets with privacy-compliant targeting.

OnAudience integrates AI audience builder with Amazon DSP #OnAudience #AmazonDSP #AIAudience #MarketingTech #PrivacyCompliance

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OnAudience integrates AI audience builder with Amazon DSP UK data provider OnAudience launches direct Amazon DSP integration enabling instant AI-generated audience segments across 200 markets with privacy-compliant targeting.

OnAudience integrates AI audience builder with Amazon DSP #OnAudience #AmazonDSP #AIAudience #MarketingTech #PrivacyCompliance

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Amazon DSP launches brand suitability settings in open beta Amazon DSP advertisers can now adjust brand suitability settings at advertiser and ad-group levels through API, expanding beyond Twitch to third-party inventory.

Amazon DSP launches brand suitability settings in open beta #AmazonDSP #DigitalMarketing #ProgrammaticAdvertising #BrandSuitability #AdTech

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Amazon DSP launches brand suitability settings in open beta Amazon DSP advertisers can now adjust brand suitability settings at advertiser and ad-group levels through API, expanding beyond Twitch to third-party inventory.

Amazon DSP launches brand suitability settings in open beta #AmazonDSP #DigitalMarketing #ProgrammaticAdvertising #BrandSuitability #AdTech

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IAS earns MRC accreditation for third-party Amazon DSP measurement Integral Ad Science receives Media Rating Council certification for server-to-server measurement of Amazon DSP impressions, viewability, and invalid traffic metrics.

IAS earns MRC accreditation for third-party Amazon DSP measurement #IAS #MRCAaccediation #AmazonDSP #DigitalMarketing #AdTech

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IAS earns MRC accreditation for third-party Amazon DSP measurement Integral Ad Science receives Media Rating Council certification for server-to-server measurement of Amazon DSP impressions, viewability, and invalid traffic metrics.

IAS earns MRC accreditation for third-party Amazon DSP measurement #IAS #MRCAaccediation #AmazonDSP #DigitalMarketing #AdTech

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Amazon DSP expands in-market audiences to 32 countries with unified targeting Amazon DSP launches multi-country in-market audience support across 32 markets, including Belgium, Egypt, South Africa and Poland, enabling consistent targeting.

Amazon DSP expands in-market audiences to 32 countries with unified targeting #AmazonDSP #DigitalMarketing #InMarketAudiences #Targeting #OnlineAdvertising

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Amazon DSP expands in-market audiences to 32 countries with unified targeting Amazon DSP launches multi-country in-market audience support across 32 markets, including Belgium, Egypt, South Africa and Poland, enabling consistent targeting.

Amazon DSP expands in-market audiences to 32 countries with unified targeting #AmazonDSP #DigitalMarketing #InMarketAudiences #Targeting #OnlineAdvertising

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Amazon DSP forecasting API reaches general availability Amazon DSP forecasting API exits beta and enters general availability, providing real-time campaign forecasts for advertisers through API v1 infrastructure.

Amazon DSP forecasting API reaches general availability #AmazonDSP #DigitalMarketing #ForecastingAPI #AdTech #CampaignManagement

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